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Amazon now allows U.S. Prime members to add eligible items to upcoming deliveries with the new 'Add to Delivery' button, removing the need for separate orders and extra shipping fees, aiming to simplify last-minute shopping and consolidate shipments.
October 2, 2025
Source:
TechCrunch
Amazon Introduces Quick-Add Delivery Option
Amazon has rolled out a new feature for U.S. Prime members: the 'Add to Delivery' option, live on the Amazon Shopping app and mobile site. Customers can now instantly tack eligible items onto their next scheduled delivery with a single tap, addressing last-minute shopping needs (TechCrunch).
Who Can Use It?
Available only to Prime members in the U.S.
The blue 'Add to Delivery' button appears on eligible items close to delivery (same day or next).
No extra shipping charged for adding items (Engadget).
Undo Option
Users can quickly reverse a decision with a brief 'Undo' feature after adding items, allowing for immediate changes without hassle.
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Source:
The Verge
Impact on Prime Shopping Experience
The new feature directly tackles online shoppers’ top frustration: forgetting items after placing an order. Previously, customers had to initiate separate orders for last-minute needs. Now, additions are seamless—helping reduce split shipments and packaging waste (CNBC).
Comparing Past and Present
Past: 'Amazon Day' helped users consolidate orders for a set day.
Now: 'Add to Delivery' automates and simplifies late additions—no checkout repeat required.
Prime membership continues to expand, now offering shipping, streaming, deals, and tools like this for $14.99/month or $139/year (Amazon Prime).
Read More
Source:
WebProNews
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