Amazon has officially entered the auto retail market with "Amazon Autos," a new platform allowing customers in 48 U.S. cities to purchase new Hyundai vehicles directly through its website and app.
Oct 2, 2025
Source:
TechCrunch
Amazon Enters Auto Retail Market
Amazon has launched Amazon Autos, a new platform that allows customers to purchase new vehicles directly from its website and app, marking a significant entry into the automotive retail sector. The service debuts with an exclusive partnership with Hyundai.
Starting today, shoppers in 48 U.S. cities, including major markets like Los Angeles, Chicago, and New York, can browse, finance, and order new Hyundai vehicles for pickup at local dealerships. According to GeekWire, this move leverages Amazon's vast e-commerce infrastructure to streamline a traditionally complex purchasing process.
Initial Rollout and Partnership
The collaboration with Hyundai makes it the first automotive brand available on the platform. This follows Hyundai’s earlier decision to use Amazon Web Services (AWS) as its cloud provider. Hyundai’s CEO described the initiative as “the future of automotive retail,” reports Automotive Dive.
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Source:
Automotive News
A New Way to Buy a Car
Amazon Autos aims to replicate the company's familiar e-commerce experience for car buying, focusing on transparency and convenience.
The Buying Process
The platform enables customers to handle nearly the entire transaction online:
Search and Select: Buyers can browse local dealership inventory by model, trim, color, and other features.
Transparent Pricing: All vehicle prices are set by the dealerships and are presented upfront, eliminating the need for haggling.
Trade-Ins and Financing: The system offers instant trade-in valuations and allows users to secure financing directly on the site.
Digital Checkout: All paperwork is handled electronically, and customers can complete the payment online.
The final step is scheduling a pickup time at the designated dealership. As noted by Retail TouchPoints, this model ensures compliance with state franchise laws, which often restrict direct-to-consumer auto sales.
Read More
Source:
Electrify News
