Amazon's 'Prime Big Deal Days' officially concluded on October 8, but many discounts on tech, home goods, and fashion remain available for shoppers, extending the major sales event.
October 9, 2025
Source:
http://Amazon.com
Prime Big Deal Days Officially Over, But Sales Continue
Amazon’s major fall shopping event, dubbed Prime Big Deal Days, officially ran from October 7-8, 2025. However, shoppers are finding that many deals have been extended beyond the official deadline.
This common retail strategy allows brands to capture additional sales after the main event. According to industry analysis, retailers often “start their Prime sales early and extend them past the official Prime Day.” This trend is confirmed by the continued availability of discounts on popular items, including merchandise for the ‘KPop Demon Hunters’ girl group HUNTR/X.
Many deals remain active on Amazon's deals page, allowing consumers who missed the two-day event a second chance to save.
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Source:
Yahoo! Shopping
What's Still on Sale?
Discounts persist across several key categories, mirroring the main event's offers. Consumers can still find significant markdowns on top-tier products and brands.
Top Categories with Extended Deals:
Electronics: Shoppers can find continued savings on items like Shark vacuums, Ninja blenders, and Amazon's own Kindle devices.
Smart Home Devices: Discounts on smart speakers, cameras, and other connected home technology are still prevalent.
Fashion and Beauty: Various clothing, accessory, and beauty products continue to be offered at reduced prices.
Many of these are "dynamic deals" that may change. Shoppers should also watch for "Lightning Deals," which are flash sales that last for a very short period. For more information on post-event sales, consumers can check retail news outlets like Forbes Personal Shopper.
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Source:
BBC
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