Billboard has named Bad Bunny the Top Latin Artist of the 21st Century, recognizing his chart dominance from 2000 to 2024 despite debuting in 2016. The list also features Romeo Santos and Daddy Yankee in the top three.

October 9, 2025

Source:
Billboard
A Dominant Force in Modern Music
Bad Bunny has been named the No. 1 artist on Billboard's Top Latin Artists of the 21st Century Chart. This retrospective ranking covers chart performance from January 1, 2000, through early 2024.
Despite making his Billboard chart debut in 2016, the Puerto Rican superstar's rapid accumulation of hits secured him the top position. His success is a result of unprecedented chart performance.
Key Achievements
16 No. 1 hits on the Hot Latin Songs chart.
Nine No. 1 albums on the Top Latin Albums chart.
A record-breaking 70 weeks at No. 1 for his 2020 album YHLQMDLG.
His influence has been consistently recognized. Bad Bunny was named Billboard's all-genre Top Artist of 2022 and has been the publication's reigning Top Latin Artist for five consecutive years.
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Source:
Billboard
The Century's Top Latin Artists
Billboard's list represents the most influential figures in Latin music over the last quarter-century. The ranking methodology combines cumulative performance on both the Top Latin Albums and Hot Latin Songs charts.
The top 10 list spans multiple genres, from reggaeton and bachata to Latin pop and regional Mexican music, reflecting the diversity of Latin sounds.
The Top 10 Ranking
Bad Bunny
Romeo Santos
Daddy Yankee
Enrique Iglesias
Marco Antonio Solís
J Balvin
Shakira
Aventura
Juanes
Ozuna
Read More

Source:
Billboard
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