Georgia Access has redefined health coverage enrollment through Enhanced Direct Enrollment, partnering with private entities to deliver expanded choices and unprecedented results for Georgians.
October 13, 2025
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Georgia's Shift to Enhanced Direct Enrollment
New Enrollment Pathways
Georgia Access rolled out a unique Enhanced Direct Enrollment (EDE) system—an approach that lets residents apply for and enroll in health coverage directly through private sector websites. This model leverages both insurer and broker tech, expanding consumer platforms and streamlining enrollment (Health Affairs).
Partners and Roles
Web brokers enable sign-ups across plans from multiple insurers.
Insurers offer direct enrollment for their own coverage lines.
Leadership and Collaboration
EDE efforts in Georgia were steered by Hanumanth Praveen Ravindran, a digital health veteran. He united technology, policy, and consumer outreach, focusing on cross-functional teamwork and user needs (CMS).
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Results and Certified Partners
Record Enrollment Figures
Georgia Access achieved remarkable results in its first State-based Exchange open enrollment period, enrolling over 1.5 million consumers, including 225,000 new to marketplace coverage. The state is now the second-largest State-based Exchange nationally (STAT News).
Certified EDE Partners
Alliant Health Plans
Ambetter from Peach State Health Plan
Anthem Blue Cross and Blue Shield
Benefitalign
CareSource
Catch
Cigna Healthcare
Entérate Insurance
HealthSherpa
Inshura
INSXCloud
JET Health Solutions
Kaiser Permanente
MyMFG
Oscar Health
Stride Health
UnitedHealthcare of Georgia, Inc.
Via Benefits
Certification Process
Partners must meet strict standards, including EDE certification from Healthcare.gov and phase-specific requirements. Testing and compliance are ongoing, with frequent reviews by both Georgia Access and CMS.
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