Recent
Grammy-winning producer Mark Ronson and Pulse Music Group have announced a new publishing joint venture, Zelig Music, and signed their first artist, Swedish producer Becky and the Birds.
October 7, 2025
Source:
Billboard
Ronson and Pulse Form Strategic Partnership
Pulse Music Group has announced a major music publishing joint venture with producer Mark Ronson. The new venture brings together Pulse and Ronson's own publishing company, Zelig Music.
The collaboration is designed to discover and develop emerging songwriters and producers.
A Reunion of Veterans
Pulse Music Group co-CEO Josh Abraham noted a long-standing relationship with Ronson, dating back to the New York club scene of the early 1990s.
Abraham praised Ronson's ability to "cultivate culture-defining moments for songwriters, producers, and artists." He highlighted Ronson's integrity and creativity in building careers.
Ronson shared his enthusiasm for the new venture. "I'm so in admiration of what Pulse has built," Ronson stated. "I'm so excited to discover and develop some incredible talent together."
Keep up with the story. Subscribe to the PR+ free daily newsletter
Source:
Music Business Worldwide
Inaugural Signing: Becky and the Birds
The joint venture's first signing is Swedish artist-producer Thea Gustafsson, known professionally as Becky and the Birds. This marks a worldwide publishing deal for the rising talent.
Accolades and Recognition
Gustafsson is already an acclaimed figure in her native Sweden. She received nominations in four categories at the Swedish Grammis Awards, securing the prestigious Producer of the Year award.
Her musical project, Becky and the Birds, is described as an "off-kilter, theatrical, often danceable fusion of indie electronic soul."
Recent Work
Her discography includes her 2018 debut album and the 2024 release "Only Music Makes Me Cry Now." Her latest single, "Should've known better (choices)," was released earlier in 2025.
Read More
Source:
Women In Pop
Developing New Talent
Thea Gustafsson's background includes formal training at the Musikmakarna Songwriters Academy of Sweden and experience as a childhood violinist. She has recently embraced a more experimental approach, moving beyond the perfectionism of her early training.
Zelig Records Platform
The partnership operates alongside Zelig Records, Mark Ronson's label founded in 2018 as a joint venture with Sony Music. Zelig's roster includes notable artists such as King Princess, Eli, Tiberius b, Raissa, and Issy Wood, providing a strong platform for new signings.
Bridging Music Markets
The venture aims to create a "creative community" for songwriters and producers to thrive. Gustafsson has already been promoted in the U.S. market, performing at the Sweden Makes Music 2025 event in New York to showcase Swedish talent.
What other artists are part of the Pulse Music Group and Zelig Music joint venture?
The provided text only names Becky and the Birds as the inaugural signing for the new joint venture. It does not list other artists signed specifically to this partnership. Mark Ronson's existing label, Zelig Records, has a roster that includes King Princess, Eli, Tiberius b, Raissa, and Issy Wood.
How did Becky and the Birds get discovered by Pulse Music Group and Zelig Music?
What are some of Becky and the Birds' most popular songs?
How has Becky and the Birds' music evolved over the years?
What awards has Becky and the Birds won?
Share this news:
