Selena Gomez's Rare Beauty, MTV, and Spotify stand out as social impact award contenders for advancing mental health, youth engagement, and self-acceptance. Rare Beauty’s Rare Impact Fund, aiming to raise $100 million, leads with bold initiatives, broad partnerships, and a participatory fundraising model.
October 14, 2025
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http://People.com
Social Impact Leaders Compete for Top Recognition
Rare Beauty, MTV Entertainment Studios, and Spotify are in the spotlight as contenders for major social impact awards. Award organizers are recognizing these brands for their leadership in driving positive change in areas like mental health, youth empowerment, and social well-being.
Rare Beauty’s Rare Impact Fund Sets the Bar
Founded by Selena Gomez, the Rare Impact Fund aims to mobilize $100 million over ten years to support youth mental health worldwide.
Rare Beauty donates 1% of all product sales to the fund, supplemented by community and corporate donors (Rare Beauty – Rare Impact).
To date, the fund has raised over $20 million and supports 30 organizations across five continents.
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Source:
The Hollywood Reporter
Innovative Campaigns and Broad Partnerships
Rare Beauty’s collaborative approach has amplified its impact.
Strategic Collaborations
In 2025, the "Make A Rare Impact" campaign with Sephora donated 100% of fine fragrance sales to the Rare Impact Fund during World Mental Health Day, spanning 25 markets.
The Rare Impact Fund’s Giving Circle launched in July 2025, allowing monthly donations starting at just $1, making philanthropy more accessible than ever.
The Fund is operated as a fiscally sponsored project of the Hopewell Fund (501(c)(3) public charity).
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Source:
WWD
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