AI startup Remark has secured $16 million in Series A funding to expand its unique e-commerce platform, which blends real human expertise with AI to dramatically increase conversion rates for online retailers.
Oct 2, 2025
Source:
Phaedra Solutions
Funding and Growth
Remark, an AI startup, announced it has raised $16 million in a Series A funding round. The company distinguishes itself by using a network of human experts to train its e-commerce guidance models.
This latest investment brings Remark's total funding to $27 million. The capital is earmarked for scaling its platform, which aims to bring a personalized, in-store experience to online shopping.
The company has reported a 4x revenue growth since last year, signaling strong market traction for its human-centric AI approach. According to a press release, this growth is driven by significant performance metrics for its retail partners.
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Source:
TechCrunch
A Human-First AI Model
Remark's strategy challenges the industry standard of relying solely on algorithms and user data. Instead, it employs thousands of vetted specialists to interact directly with shoppers.
Training and Implementation
Expert Network: Experts like stylists and athletes provide real-time advice on partner websites.
AI Personas: These human interactions are then used to train AI personas that deliver guidance 24/7, mimicking the tone and knowledge of real specialists.
Performance Metrics: The company claims this method can lift e-commerce conversion rates to as high as 28%, a stark contrast to the industry average of around 1.5%. Retail partners also see a reported 10% net revenue increase.
This "human-in-the-loop" system is designed to provide shoppers with more trustworthy and nuanced advice than a typical chatbot can offer. As reported by TechCrunch, the top 20% of Remark's human experts can earn up to $70,000 annually.
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Source:
Adam Fard
