Shop Circle, an AI-powered e-commerce software provider, has secured $60 million in a Series B round to expand its app suite and accelerate its U.S. expansion. The company aims to unify the fragmented app market for online merchants.
Oct 2, 2025
Source:
TechCrunch
Funding to Fuel Expansion and Acquisitions
Shop Circle, a B2B software provider for the e-commerce sector, has raised $60 million in a Series B funding round. The investment was led by Nextalia Ventures, with significant participation from Endeavor Catalyst and i80 Group.
This new capital injection is earmarked for the company's strategic expansion in the U.S. and North American markets. It will also fuel an aggressive mergers and acquisitions (M&A) strategy focused on consolidating the fragmented e-commerce app landscape.
According to a company press release, the round was later extended to $100 million through additional strategic financing, underscoring strong investor confidence.
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Source:
Codedesign
Solving Software Fragmentation
Shop Circle tackles a major pain point for online merchants: managing dozens of separate software tools for critical business functions.
The company acquires and integrates popular e-commerce apps into a unified, AI-driven suite. This provides a single platform for everything from supply chain management to marketing automation.
Growth and Market Reach
Global Customer Base: Serves over 120,000 businesses worldwide.
Revenue Growth: Achieved 110% year-over-year revenue growth.
Profitability: Has been profitable for two consecutive years.
Its portfolio includes well-known tools like CartHook, HulkApps, and Wholesale Helper. The recent acquisition of Aiden, an AI-guided selling platform used by major retailers like LG, highlights its focus on advanced technology, as reported by TechCrunch.
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Source:
Progress Software
