Digital music company Believe has officially launched its global publishing division following the €47 million acquisition of Sentric Music Group, a move set to integrate publishing services for artists and labels worldwide.
October 7, 2025
Source:
Billboard
€47M Deal Launches Global Publishing Arm
Digital music company Believe has decisively entered the music publishing sector with the acquisition of Sentric Music Group. The deal, valued at €47 million, was announced on March 30, 2023, marking a significant expansion of services for the parent company of distributor TuneCore.
Sentric, a UK-based independent music publishing platform, was previously held by Utopia since February 2022. The acquisition transfers Sentric's extensive technology and infrastructure to Believe, establishing the foundation for a new global publishing business line.
Transaction at a Glance
Acquiring Company: Believe
Acquired Company: Sentric Music Group
Transaction Value: €47 million
Key Asset: A tech-powered platform representing over 4 million songs and 400,000 songwriters.
Sentric's existing leadership team will continue to helm the new publishing division, ensuring continuity and expertise as the platform integrates into Believe's global operations.
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Source:
Believe
Integrating Tech for Global Royalty Collection
The strategic acquisition leverages Sentric's robust technology to offer comprehensive publishing solutions across the Believe Group. Sentric specializes in maximizing royalty collections for songwriters through a sophisticated global network.
Core Capabilities
Sentric's platform provides several key services now available to Believe and TuneCore clients:
Global Copyright Management: Registration and licensing across 200+ territories.
Royalty Collection: Efficient collection from over 70 partner collection societies.
Transparent Reporting: Detailed analytics on copyright performance.
Creative Services: Includes sync licensing and neighboring rights management.
Denis Ladegaillerie, Founder & CEO of Believe, described the move as “the first step for Believe in the roll-out of a global and comprehensive publishing offer.” He highlighted the immense growth potential in the songwriters' market, which is increasingly driven by digital streaming revenues.
Strengthening the TuneCore Partnership
TuneCore has partnered with Sentric for publishing administration since 2018. This acquisition deepens that relationship, as 23% of TuneCore's subscribers already utilize Sentric's services. The integration aims to create a seamless, one-stop solution for artists to manage both their recordings and their compositions.
Read More
Source:
Music Ally
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