Professional agencies are transforming ordinary pets into social media sensations, tapping into a pet economy projected to exceed $500 billion by 2030.
Oct 1, 2025
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Horse Radio Network
The New Pet Economy
An ordinary cat, once described as ‘indolent and not photogenic,’ is the face of a booming new industry. The journey of Olly the cat towards social media stardom reveals a professional and highly lucrative world: pet influencer management.
This trend is powered by a global pet economy projected to surpass $500 billion by 2030. Animal influencers are often outperforming their human counterparts in engagement, creating a powerful new channel for brands.
From House Cat to Headliner
Behind this transformation are specialized pet influencer agencies. These firms scout, manage, and market pets, turning them into valuable assets for advertising campaigns. They provide the strategy and industry connections necessary to build a pet's online brand, proving that nearly any animal can become a star with the right approach.
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The Mechanics of a Pet Influencer Agency
In the UK, agencies like Urban Paws and Feline Stars have professionalized the "petfluencer" market. They operate as talent managers, curating a roster of animals ready for media appearances and brand partnerships.
How Agencies Operate
These agencies handle everything from talent discovery to campaign execution. Their services include:
Matching pets to brands: Ensuring the animal's persona aligns with the company's message.
Content management: Overseeing photoshoots and ensuring content meets brand guidelines.
PR and Negotiations: Managing contracts and public relations for their animal clients.
They also help pets and their owners navigate the demands of a production environment, ensuring the animal's welfare remains a top priority.
UK's Top Feline Influencers
The potential for feline fame is significant. The UK's top cat influencers command massive audiences:
Simon’s Cat: 5.9 million Instagram followers.
Albert: 385,000 followers.
The Floof Tales: 236,500 followers.
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