AI fashion startup Doji has secured $14 million in seed funding to advance its virtual try-on technology, which creates realistic digital avatars from user photos to make online shopping more personal and engaging.
Oct 2, 2025
Source:
The Business of Fashion
AI Startup Raises $14M for Lifelike Avatars
Doji, an AI-powered fashion startup, announced it has raised $14 million in a seed funding round led by Thrive Capital. The company aims to transform the e-commerce landscape by allowing users to create photorealistic digital avatars for virtual apparel try-ons.
The funding positions Doji to challenge previous virtual try-on efforts from tech giants like Amazon and Google.
How Doji Works
The technology is centered on creating a highly personalized digital twin.
Photo Submission: Users upload six selfies and two full-body photos.
AI Processing: Doji’s proprietary diffusion AI models process the images.
Avatar Generation: Within approximately 30 minutes, a realistic avatar is created.
Once generated, the avatar can be used to see how clothing items from various brands and retailers would look, enabling users to mix and match outfits in a virtual space.
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Source:
TechCrunch
A New Approach to Virtual Shopping
Doji is distinguishing itself by focusing on the quality of its avatars and the user experience, moving beyond simple utility to create an engaging and social platform.
Key Differentiators
Unlike single-image solutions, Doji's multi-photo requirement results in a more accurate and realistic body representation. The founders' vision is to make online shopping less about transactions and more about "inspiration and self-expression."
Founders with Big Tech Roots
The company was co-founded by Dorian Dargan and Jim Winkens, who bring extensive experience from leading tech firms.
Dorian Dargan: Former experience at Apple's VisionOS and Meta's Oculus division.
Jim Winkens: Previously worked at DeepMind and Google's generative AI teams.
This background in AI and spatial computing heavily influences Doji's product direction.
Read More
Source:
CNET
