UMG CEO Lucian Grainge announces a robust AI strategy, focusing on ethical tech development, artist rights, and new revenue streams, positioning Universal Music Group at the forefront of AI-driven music innovation.
October 13, 2025
Source:
Billboard
Ethical AI at the Center
Universal Music Group (UMG) is intensifying its push into artificial intelligence by integrating responsible AI development and artist protection at its core. CEO Lucian Grainge outlined the direction in a recent memo, citing a focus on "protecting artists' rights and ensuring that AI-generated music respects the integrity of human artistry."
Key Points
UMG's Digital Innovation Team leads responsible tech efforts, prioritizing solutions that benefit creators (UMG).
AI innovations are shaped to safeguard copyright and artist integrity.
The Human Artistry Campaign, backed by over 170 organizations globally, was launched to advocate for creator rights (Human Artistry Campaign).
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Source:
Music Business Worldwide
Strategic Partnerships and AI Projects
UMG formed major partnerships to responsibly advance AI in music. Collaboration with ethical AI company KLAY Vision Inc. aims to develop foundational AI music models while safeguarding name and likeness rights. Working with IP management firm Liquidax Capital, UMG has launched Music IP Holdings, Inc. to spearhead AI-related patent licensing.
Recent AI Initiatives
The Beatles' "Now and Then": AI isolated John Lennon's vocals for a Grammy-winning track (NYT).
Wellness Sound Therapy: Patented Gen AI system creates health-centered remixes for artists via Apple Music.
Keith Urban's "Straight Lines": Music video produced using ethically trained Gen AI tools.
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Source:
Billboard
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