Beauty Advent calendars for 2025 have launched, with the Space NK calendar leading the market in value and demand. Offering over £1,150 worth of luxury products for £260, it sets a new standard for holiday beauty offerings.
Sep 26, 2025
Source:
The Guardian
Beauty Calendars Launch Early Amid High Demand
The 2025 holiday season has begun for the beauty industry, with Advent calendars launching as early as September. High consumer demand continues to drive this trend, with many top-tier calendars selling out long before December.
Retailers are capitalizing on the popularity of these limited-edition sets, which offer consumers high-value products at a fraction of their retail price. This year, two calendars are dominating the conversation: one for luxury and one for value.
Top Contenders for 2025
Space NK: Crowned the best overall calendar by numerous beauty experts for its exceptional value and luxury brand lineup.
Lookfantastic: Recognized as the best value option, providing a wide range of popular products for a more accessible price.
The early launches and subsequent rapid sell-outs indicate a strategic shift in holiday marketing, turning these calendars into highly anticipated, standalone retail events.
Keep up with the story. Subscribe to the PR+ free daily newsletter
Source:
Fast Company
Space NK Calendar Sets Luxury Standard
The Space NK Beauty Advent Calendar for 2025 has solidified its position as the market leader. Retailing at £260, its contents are valued at over £1,150, an unprecedented return for beauty shoppers.
This year's offering includes 35 products, with a remarkable 26 of them being full-sized. According to beauty experts, the calendar is not just an assortment of products but a "cohesive, expert-approved" routine.
What's Inside?
The curated collection features a mix of skincare, makeup, and haircare from the industry's most coveted brands.
Skincare: 16 products including items from La Mer, Augustinus Bader, Medik8, and Paula's Choice.
Makeup: 11 products featuring the viral Charlotte Tilbury Pillow Talk Beauty Light Wand, a Rare Beauty eyeshadow stick, and items from Glossier and REFY.
Haircare & Fragrance: 8 products from brands like Sol de Janeiro.
The impressive brand list and high number of full-size products make it a standout investment for beauty aficionados. For a complete visual unboxing, reviews are already appearing on platforms like YouTube.
Read More
Source:
Cosmopolitan
