Viral social media trends are reshaping modern romance, as many Gen Z and Millennial daters use detailed “ick lists” to accept or reject partners, often based on trivial traits.
Oct 1, 2025
Source:
Scribd
The Rise of Checklist Dating
Young singles are increasingly navigating the dating world with a new tool: the “ick list.”
This phenomenon, driven by viral social media trends, involves creating detailed checklists of behaviors and traits that can cause immediate romantic rejection. From fashion choices to conversational habits, potential partners are being evaluated against criteria shaped by online culture.
What is an ‘Ick’?
The term “ick,” popularized on platforms like TikTok, describes a trait or action that instantly turns a person off. According to reporting from The Guardian, it’s a gut reaction of disgust that can abruptly end a budding romance.
These icks can be significant, but are often trivial. Lea Veloso shared her list with The Sophian, which included everything from “being an unsuccessful DJ” to “saving oneself for marriage.”
Social Media’s Influence
Digital platforms amplify and standardize these rejection criteria. Memes, viral videos, and online discussions create a shared language around dating turn-offs, encouraging users to add new, hyper-specific items to their personal lists. This has led to what some call a culture of “checklist dating,” where genuine connection can be secondary to passing a virtual test.
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Source:
Scribd
Data Shows Widespread Rejection
The “ick” is not a niche concept. A recent poll highlighted by Student Beans revealed that 65% of actively dating Americans have ended a relationship over an ick. Furthermore, a striking 88% admitted to ghosting someone for a similar reason.
Most Common Icks
The same poll identified the most prevalent turn-offs among singles:
Smelling bad (24%)
Pretending to be a “know-it-all” (21%)
Being rude to waitstaff (21%)
Obsession with star signs (15%)
Interestingly, some icks are gender-specific. For example, 16% of women cited wearing a “tacky watch” as a turn-off.
Icks vs. Red Flags
Experts note a key distinction between icks and red flags. While red flags often signal deeper issues like dishonesty or disrespect, icks are frequently superficial annoyances. However, the line can blur, as some icks—like being apolitical or lying about one’s height—touch upon core values and deal-breakers.
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Source:
Maastricht University
