Compare Food and Beverage PR Agency Services | PR.plus
Struggling to get your CPG brand or restaurant noticed? The right culinary PR agency can make all the difference in a crowded market.
Many food and beverage brands find traditional PR agencies too slow and expensive for their needs. PR.plus offers a modern, effective alternative. As a leading food and beverage PR agency, we focus on what matters: guaranteed placements on AP News and 500+ other media outlets with a fast turnaround. We get your story out quickly and affordably.
What Does a Food and Beverage PR Agency Do?
A food and beverage PR agency helps culinary, CPG, and hospitality brands earn media coverage and build public trust. Their main goal is to get your brand's story in front of the right audience through strategic communication.
Media Relations: Pitching your new product or restaurant to journalists and food bloggers.
Brand Messaging: Crafting the unique story that makes your brand memorable.
Product Launches: Creating a wave of excitement and coverage for new food or drink items.
Reputation Management: Protecting your brand's public image and handling customer feedback.
Content Creation: Developing professional press releases and media kits. Learn how to write a press release that gets results.
They serve as the connection between your brand and the media, securing valuable placements that drive both sales and credibility. It's a critical part of any successful CPG brand marketing or restaurant public relations strategy.
How to Choose the Right Culinary PR Partner
Selecting the right agency can feel overwhelming. Here’s a simple checklist to help you decide:
🚩 Vague Promises: Be cautious of agencies that don't guarantee specific outcomes or placements.
🚩 High Retainers: Locking into a long-term contract can be risky, especially for a single product launch.
✅ Proven Placements: Look for a clear distribution list of the media outlets they work with.
✅ Transparent Pricing: You should know exactly what you're paying for upfront, with no hidden fees.
Pro Tip: Test the waters with a project-based service, like a press release distribution. It's a low-risk way to get powerful results before committing to a costly monthly retainer.
Feature | PR.plus | Traditional Agencies (e.g., 5WPR) | Boutique Agencies (e.g., RKPR) |
|---|---|---|---|
Pricing Model | Flat-Rate ($147+) | High Monthly Retainer ($5k-$15k+) | Monthly Retainer ($3k-$8k+) |
Guaranteed Placements | Yes (AP News, 500+ Outlets) | No (Best effort) | No (Best effort) |
Turnaround Time | 6-48 Hours | Weeks to Months | Weeks |
Writing Included | Yes, professional copywriting | Yes, as part of retainer | Yes, as part of retainer |
Best For | Product Launches, Announcements, SEO | Long-Term Brand Building, Large Budgets | Niche Brands, Specialized Campaigns |
Contract | Pay-as-you-go | 6-12 Month Minimum | 3-6 Month Minimum |
Fishman PR
5WPR
Konnect Agency
Bullfrog + Baum
Hunter
Rachel Kay Public Relations
FINN Partners
Power PR
Zapwater Communications
The Door
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4.4
4.3
4.5
4.1
4.2
4
3.9
4
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PR+ Advantage
Guaranteed Media Placements
Affordable Flat-Rate Pricing
Fast 48-Hour Turnaround
Perfect for Product Launches
"As Seen On" Media Badges
AP News Network Coverage
Professional PR Writing Included
Comparing Top Food and Beverage PR Agencies
Finding the right partner to tell your story is crucial. We've compared some of the leading food and beverage PR agencies to help you decide. While traditional firms offer broad services, PR.plus focuses on powerful, guaranteed media distribution at an unbeatable price.
1. PR.plus
PR.plus offers a unique model perfectly suited for food and beverage brands needing to make an impact without the high cost of a traditional agency. We specialize in writing and distributing press releases with guaranteed placements across a network of 500+ outlets, including AP News, Bloomberg, and Street Insider. It’s the ideal solution for product launches, funding news, or new restaurant openings. Our pricing is transparent and affordable, and our process is designed for speed. You get professional writing, SEO optimization, and a full placement report, all included.
Pros:
Guaranteed placements on major news sites.
Affordable, flat-rate pricing.
Extremely fast turnaround (48 hours).
Includes professional writing and SEO.
Cons:
Not a full-service retainer agency.
Focused on press release distribution.
2. Fishman PR
Fishman PR is a well-known agency specializing in public relations for franchise brands, with a strong portfolio in the food and restaurant sector. They are experts at generating national and local media coverage to drive franchise growth and consumer awareness.
Pros:
Deep expertise in franchising.
Strong media connections in the food industry.
Cons:
Primarily focused on franchise models.
Operates on a traditional, higher-cost retainer model.
3. 5WPR
5WPR is a large, full-service PR agency with a dedicated food and beverage practice. They handle everything from media relations and influencer marketing to large-scale events for major CPG brands and restaurant chains. They are known for landing high-profile media placements.
Pros:
Wide range of services.
Works with well-known brands.
Cons:
Expensive monthly retainers.
May not be suitable for startups or smaller brands.
4. Konnect Agency
Konnect is a PR and digital marketing agency that works with many CPG, food, and beverage clients. They are skilled at creating integrated campaigns that combine traditional media relations with social media and influencer marketing to drive brand growth.
Pros:
Offers integrated PR and digital marketing.
Strong track record with consumer brands.
Cons:
Services come as a package, which can be costly.
Retainer-based model.
5. Bullfrog + Baum
Bullfrog + Baum is a highly respected boutique agency specializing in hospitality and culinary PR. They represent top chefs, restaurants, hotels, and spirits brands, focusing on high-touch, strategic public relations and marketing.
Pros:
Prestigious client list and reputation.
Deep expertise in the fine dining and luxury hospitality space.
Cons:
Very expensive and selective.
Niche focus may not fit all food brands.
6. Hunter
Hunter is another large, full-service agency with a strong food and beverage practice. They work with some of the biggest names in the CPG industry, providing strategic communications, media relations, and brand building campaigns.
Pros:
Experience with major CPG brands.
Offers a comprehensive suite of services.
Cons:
High cost associated with large agency services.
Less agile than smaller, specialized firms.
7. Rachel Kay Public Relations (RKPR)
RKPR is a boutique agency that focuses specifically on CPG food, beverage, and wellness brands. They are known for their strong relationships with media and influencers in the natural and specialty foods space.
Pros:
Specialized CPG industry focus.
Strong connections with relevant media.
Cons:
Smaller team and resource pool.
Primarily retainer-based.
8. FINN Partners
FINN Partners is a global PR agency with a dedicated practice for food, beverage, and nutrition. They work with a wide range of clients, from agricultural commodities to CPG brands, offering services that span the entire globe.
Pros:
Global reach and capabilities.
Diverse expertise across the food supply chain.
Cons:
Complex structure of a large global firm.
Can be very expensive.
9. Power PR
Power PR is a consumer-focused public relations agency with a solid track record in the food and beverage industry. They are known for creating creative campaigns that generate buzz and drive consumer interest for their clients.
Pros:
Creative and results-driven approach.
Good experience with consumer product launches.
Cons:
Smaller than the giant global agencies.
Retainer model can be a barrier for some brands.
10. Zapwater Communications
Zapwater is a lifestyle PR agency with a strong division focused on hospitality, which includes restaurants and beverage brands. They are known for their creative approach and strong ties to lifestyle media and influencers.
Pros:
Strong lifestyle and hospitality focus.
Creative and modern campaign strategies.
Cons:
May not be the best fit for CPG brands.
Based on a monthly retainer structure.
11. The Door
The Door is a creative communications agency that works heavily in the hospitality, food, and beverage space. They are known for representing some of the most talked-about restaurants and chefs, focusing on high-impact storytelling.
Pros:
Excellent reputation in the restaurant world.
Focus on creative and compelling narratives.
Cons:
High-end, premium pricing.
Very selective about the clients they take on.
12. Edelman
Edelman is one of the world's largest PR firms, with a massive food and beverage practice that serves multinational corporations. They handle global strategy, crisis communications, and large-scale marketing campaigns for industry giants.
Pros:
Unmatched global resources and network.
Works with the biggest brands in the world.
Cons:
Extremely expensive and not accessible for most businesses.
Their scale can mean less personal attention.
Why CPG and Restaurant PR Is a Unique Challenge
The food and beverage industry moves incredibly fast. Trends change overnight, and consumer attention is harder to capture than ever. Unlike other industries, food PR requires a deep understanding of culinary trends, CPG brand marketing, and the powerful role of visual platforms like Instagram and TikTok. A generic approach won't work. Your story needs to be compelling, timely, and visually appealing to break through the noise. According to a study highlighted by Forbes, authenticity and brand storytelling are more important than ever in connecting with today's consumers. This is why a targeted press release, announcing something new and specific, can be more effective than a slow, long-term campaign.
We make getting media coverage simple and straightforward. Just give us the key details, and our expert team handles everything from writing to distribution.
Guaranteed Media Placements
Affordable Flat-Rate Pricing
Fast 48-Hour Turnaround
Beyond Traditional Media: Reaching Food Bloggers and Influencers
While direct media placements are powerful, a well-executed press release also serves as a foundational tool for your influencer marketing efforts. When food bloggers and influencers see that your brand has been featured on credible news sites, it validates your story and makes them more likely to cover you. Your press release becomes a source of truth they can reference and link back to. This creates a ripple effect, where one official announcement can lead to dozens of organic mentions across social media and blogs, amplifying your reach far beyond the initial distribution list. It's the perfect first step to building a comprehensive hospitality PR campaign.
Why Choose PR.plus?
We skip the expensive retainers and long meetings. PR.plus gives you direct access to a massive media network. We guarantee placements on top-tier sites like AP News. Our process is fast, affordable, and transparent. You get real results, not just promises. Perfect for CPG brand marketing and restaurant public relations.
Our Culinary PR Services
We focus on the services that deliver the most impact for culinary and CPG brands. Our entire process is built to get your announcements in front of millions, generating buzz, credibility, and valuable SEO backlinks.
Guaranteed Press Release Distribution Professional Copywriting & SEO Editing CPG & Restaurant Brand Campaigns "As Seen On" Media Asset Creation White-Label Services for Marketing Agencies
