Top Real Estate PR Agency Options for Developers & Realtors
Struggling to get your properties noticed in a crowded market? A strategic real estate PR agency can make all the difference. Here are your options.
Many real estate developers and realtors find that traditional PR agencies are slow and expensive, with no guarantee of results. A modern real estate pr agency should deliver speed and tangible outcomes. At PR.plus, we offer an affordable, fast alternative. We provide professional writing and guaranteed placements on AP News and over 500 other outlets, helping you build authority and get noticed in as little as 48 hours.
What Does a Real Estate PR Agency Do?
A real estate public relations agency works to build and protect the reputation of property developers, brokerages, and agents. Their primary goal is to secure positive media coverage that builds credibility and attracts potential buyers and investors. This involves several key activities:
Media Relations: Building relationships with journalists to pitch stories about new developments, unique properties, and market trends.
Press Release Distribution: Announcing important news like major sales, new hires, or project launches to a wide audience. Learn how to write a press release for maximum impact.
Thought Leadership: Positioning executives as experts through articles, interviews, and market reports.
Crisis Management: Handling negative news or public issues swiftly and professionally to protect the brand's reputation.
Event Promotion: Generating buzz for property launches, open houses, and industry events.
Ultimately, they help translate your business goals into compelling stories that the media and the public will notice. Explore our affordable packages to see how we can help.
How to Choose the Right Real Estate PR Agency
Selecting the right partner is critical for your success. Look past the sales pitch and focus on what truly matters for your property or brand. Here’s a quick checklist:
✅ Proven Results: Do they have case studies or examples of placements relevant to your niche (e.g., luxury development publicity, PR for realtors)?
🚩 Vague Promises: Avoid agencies that promise front-page coverage without a clear strategy. Guaranteed distribution to a specific network is a more tangible metric.
✅ Clear Pricing: You should know exactly what you're paying for. A flat-fee model avoids surprise costs common with retainers.
✅ Industry Knowledge: Do they understand property marketing PR and the real estate news cycle?
Feature | PR.plus | Traditional Agencies (e.g., 5WPR, Kreps PR) |
|---|---|---|
Pricing Model | Flat-Fee Packages (from $147) | Monthly Retainer ($5,000 - $15,000+) |
Guaranteed Placements | Yes (AP News, Bloomberg, 500+ sites) | No (Best effort-based) |
Turnaround Time | 24-48 Hours | Weeks to Months |
Press Release Writing | Included | Included in retainer |
SEO Optimization | Included | Varies by agency |
"As Seen On" Badges | Provided | Not typically provided |
Contract Requirement | None (Pay-as-you-go) | 6-12 Month Contracts |
Best For | Quick announcements, SEO boosts, and building authority affordably. | Long-term, full-service brand management and strategic counsel. |
PR.plus
5WPR
FischTank PR
Kreps PR & Marketing
The Berman Group
Relevance International
Marino
BerlinRosen
Hundred Stories
Taylor Johnson Public Relations
Antenna Group
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PR+ Advantage
Guaranteed AP News Coverage
Builds Brand Authority Fast
Affordable Flat-Rate Pricing
Quick 48-Hour Turnaround
"As Seen On" Media Badges
Expert Press Release Writing
Boost Your Local SEO
The 12 Best Real Estate PR Agency Options
Finding the right PR agency is key to standing out in the crowded real estate market. Whether you're launching a luxury development or building a realtor's brand, you need a partner that delivers visibility. Here’s a look at some of the top choices available.
1. PR.plus
PR.plus offers a modern, efficient alternative to traditional PR agencies. We focus on press release distribution that is both affordable and incredibly powerful. For a flat fee, we handle the entire process—from professional writing and SEO optimization to guaranteed distribution across a network of over 500 outlets, including AP News, Bloomberg syndication, and network-affiliate sites (NBC, CBS, FOX). It's the ideal solution for developers, agencies, and realtors who need to announce news quickly and build authority without the commitment of a monthly retainer. Check our pricing and see the full distribution list.
Pros:
✓ Guaranteed placements on major news networks.
✓ Fast 48-hour turnaround.
✓ Professional writing and SEO are included at no extra cost.
✓ Affordable flat-rate packages.
Cons:
– Does not offer full-service retainer-based PR management.
– Primarily focused on press release distribution.
2. 5WPR
5WPR is a large, full-service PR agency with a dedicated real estate division. They work with a range of clients, from commercial to residential, focusing on strategic media relations and brand building. They are known for securing high-profile features for their clients.
Pros:
✓ Strong media connections.
✓ Experienced in luxury and commercial properties.
Cons:
– Operates on a high-cost retainer model.
– Slower campaign execution compared to distribution services.
3. FischTank PR
FischTank PR is a firm that blends media relations, content marketing, and digital strategies. They have a strong practice in real estate and PropTech, helping clients navigate the intersection of property and technology. They are well-regarded for their integrated approach.
Pros:
✓ Expertise in the growing PropTech sector.
✓ Offers a mix of PR and digital marketing services.
Cons:
– Services are bundled and can be expensive.
– Better suited for tech-focused real estate clients.
4. Kreps PR & Marketing
Based in Florida, Kreps PR has a strong presence in the luxury real estate market, particularly in Miami and New York. They offer a comprehensive suite of services including media relations, event management, and crisis communications for high-end residential and commercial projects.
Pros:
✓ Deep expertise in luxury real estate markets.
✓ Strong regional media ties in Florida and New York.
Cons:
– Niche focus may not suit all types of properties.
– Retainer model can be a significant investment.
5. The Berman Group
The Berman Group provides PR, marketing, and event services tailored to the real estate industry. They have a strong focus on business-to-business communications, targeting investors, developers, and industry professionals through targeted media outreach and industry events.
Pros:
✓ Strong B2B real estate focus.
✓ Manages industry-specific events.
Cons:
– Less focused on broad consumer-facing publicity.
– Services are geared towards established corporate clients.
6. Relevance International
With offices in New York and London, Relevance International is a luxury-focused PR agency that specializes in real estate, hospitality, and architecture. They are known for creating sophisticated campaigns that reach high-net-worth individuals and international investors.
Pros:
✓ Global reach with a focus on luxury.
✓ Strong connections with international lifestyle media.
Cons:
– Very high-end and priced accordingly.
– Not suitable for mid-market or local projects.
7. Marino
Marino is a New York-based strategic communications firm with a robust real estate practice. They handle everything from large-scale development projects to public affairs and community relations, helping clients navigate complex regulatory and media landscapes.
Pros:
✓ Expertise in public affairs and community outreach.
✓ Long-standing reputation in the NYC market.
Cons:
– Heavily focused on the New York area.
– Complex campaigns can be slow to develop.
8. BerlinRosen
BerlinRosen is a powerhouse public affairs and strategic communications firm that works on major real estate development projects. They are known for their ability to manage complex narratives, community engagement, and high-stakes media relations for urban developments.
Pros:
✓ Top-tier crisis and public affairs management.
✓ Works on landmark real estate projects.
Cons:
– Among the most expensive firms in the industry.
– Best suited for large, politically sensitive projects.
9. Hundred Stories
Hundred Stories is a boutique PR agency that specializes in residential and commercial real estate. They focus on creative storytelling and brand development to make projects stand out, working with top architects, developers, and designers to build compelling narratives.
Pros:
✓ Creative, narrative-driven approach.
✓ Boutique service with high-touch client relations.
Cons:
– Smaller team may have limited bandwidth.
– Focus is more on brand positioning than mass distribution.
10. Taylor Johnson Public Relations
Based in Chicago, Taylor Johnson is a PR firm dedicated exclusively to the real estate industry. For over 40 years, they have been a go-to for developers, brokers, and architects in the Midwest, offering deep industry knowledge and strong local media relationships.
Pros:
✓ Decades of real estate-specific experience.
✓ Unmatched media connections in the Chicago market.
Cons:
– Geographically focused on the Midwest.
– Traditional PR model can be slow and costly.
11. Antenna Group
Antenna Group is an integrated marketing and PR agency with a practice area dedicated to real estate and PropTech. They help clients communicate innovations in sustainability, smart buildings, and real estate technology to both industry and consumer audiences.
Pros:
✓ Strong focus on sustainability and technology.
✓ Integrated marketing and PR services.
Cons:
– May be too tech-focused for traditional property marketing.
– Retainer-based pricing.
12. C-Suite Media
C-Suite Media is a PR and content marketing firm that helps real estate executives and companies build thought leadership. They focus on securing bylined articles, op-eds, and speaking engagements to position their clients as industry experts and leaders.
Pros:
✓ Specializes in executive visibility and thought leadership.
✓ Helps build personal brands for realtors and developers.
Cons:
– Less focused on property-specific promotion.
– Niche service that may not fit all PR needs.
Why Press Release Distribution is Crucial for Real Estate
In today's digital world, visibility is everything. A single property listing is not enough. A consistent strategy for real estate press release distribution creates a powerful digital footprint for your brand. Each press release published on a high-authority news site like those in the AP News network generates a valuable backlink. According to research from NAR (National Association of Realtors), the vast majority of homebuyers begin their search online. These backlinks improve your website's domain authority, helping your properties and brand rank higher in search results on Google.
This process is essential for both property marketing PR and building long-term brand equity. When potential investors or clients search for you, they won't just find your website. They'll find articles on trusted news platforms, which instantly builds credibility and trust. This is how you turn a simple announcement into a lasting digital asset that works for you 24/7.
Beyond Listings: Building a Brand in Real Estate
Effective real estate PR goes beyond promoting individual properties. It's about building an authoritative brand that attracts opportunities. Whether you're a realtor, a brokerage, or a developer, a strong brand sets you apart from the competition. This can be achieved through a variety of PR tactics that establish you as a thought leader in the industry.
Consider these strategies:
Market Reports: Publish a press release with your analysis of local market trends. This positions you as the go-to expert for media and potential clients.
Luxury Development Publicity: Announce key milestones for new luxury projects, from groundbreaking ceremonies to partnerships with renowned architects.
PR for Realtors: Highlight significant achievements, such as record-breaking sales, industry awards, or executive hires. This builds the personal brand of your top agents.
Community Engagement: Announce charitable partnerships or community-focused initiatives to build goodwill and a positive local reputation.
By consistently sharing newsworthy stories, you create a narrative of success and expertise around your brand, making it a magnet for high-value clients and partners.
Launch your real estate press release in three simple steps. Our AI-powered platform makes it easy to submit your news, and our expert team handles the rest.
Guaranteed AP News Coverage
Builds Brand Authority Fast
Affordable Flat-Rate Pricing
Measuring the ROI of Your Real Estate PR Efforts
One of the biggest challenges in PR is measuring its return on investment (ROI). While the value of a feature in a major publication is significant, it can be hard to quantify. However, with a digital-first approach, you can track tangible results that directly impact your bottom line.
Here are key metrics to monitor:
Website Referral Traffic: Use Google Analytics to track how many visitors come to your website from links in your press releases or news articles. This is a direct measure of audience engagement.
Search Engine Ranking Improvements: Monitor your rankings for key terms like "[Your City] luxury real estate" or "[Your Development Name]". High-authority backlinks from news sites will steadily improve these rankings.
Conversion Lift from "As Seen On" Badges: Add the logos of media outlets that featured you to your website, property landing pages, and marketing emails. A/B test your conversion rates to see the direct impact this social proof has on lead generation.
Inbound Media & Partnership Inquiries: A successful PR campaign often leads to organic inquiries from other journalists, potential partners, and investors who discovered you through your media presence.
By focusing on these measurable outcomes, you can clearly demonstrate the business value of your investment in a real estate PR agency.
PR.plus Advantages
We skip the expensive retainers and long delays. Get your real estate news written, optimized, and sent to major outlets like AP News and Bloomberg. Our process is transparent, fast, and built for founders and developers who need results now, not next quarter.
Real Estate PR Services
We handle the entire press release process for real estate professionals. From announcing a new development to promoting an award, we ensure your story gets the visibility and authority it deserves.
- Press Release Writing & SEO - Guaranteed News Distribution - Luxury Development Announcements - Realtor & Brokerage Publicity - Proptech Company Launches
