Top Crypto PR Agency Comparison: Services & Pricing
Trying to get your crypto project seen? The right crypto PR agency can cut through the noise and build instant credibility.
Struggling to get your crypto project the media attention it deserves? Many founders find their news gets lost in the noise. A specialized crypto PR agency is essential for reaching the right audience. PR.plus offers guaranteed placements on over 100 crypto news sites and syndication across the AP News network. We combine affordability with a fast turnaround to build your credibility now.
What Does a Crypto PR Agency Do?
A crypto PR agency helps blockchain and Web3 projects get positive media coverage. Their main job is to build trust and credibility for your project within the crypto community and among potential investors. Here are five key things they do:
Media Outreach: They connect with journalists and influencers at top crypto publications.
Press Release Distribution: They write and send your announcements to a targeted network of news outlets. Check out our distribution list to see where we publish.
Brand Messaging: They help you create a clear and compelling story for your project.
Reputation Management: They monitor conversations about your brand and manage your public image.
Strategic Counsel: They provide expert advice on how to communicate major news and handle difficult situations.
Ultimately, these agencies work to secure valuable third-party validation that you can't get from paid advertising alone. This social proof is essential for growth in the Web3 space.
How to Choose the Right Web3 PR Firm
Selecting the right crypto PR agency is a critical decision. Here’s a quick checklist to help you choose wisely:
✅ Proven Track Record: Ask for case studies and examples of past placements on relevant crypto news sites.
✅ Industry Knowledge: Ensure they understand the difference between DeFi, NFTs, and L1 blockchains.
✅ Transparent Pricing: Look for clear, upfront costs without hidden fees. Avoid vague retainer agreements.
🚩 Guarantees of Price Pumps: Steer clear of any agency that promises to increase your token's value. This is a huge red flag.
Pro Tip: Start with a single press release campaign to test an agency's process and results before committing to a long-term contract. It's a low-risk way to evaluate their effectiveness.
Feature | PR.plus | Coinbound | MarketAcross | Melrose PR |
|---|---|---|---|---|
Core Service | Press Release Distribution | Full-Service Marketing | Content Marketing & PR | Traditional PR & Thought Leadership |
Pricing Model | Packages (from $495) | Monthly Retainer ($$$$) | Monthly Retainer ($$$$$) | Monthly Retainer ($$$$) |
Guaranteed Placements | ✅ Yes (100+ crypto sites) | ❌ No | ❌ No | ❌ No |
Press Release Writing | ✅ Included | ✅ Included | ✅ Included | ✅ Included |
Turnaround Time | 48 Hours | Weeks | Weeks | Weeks |
Best For | Projects needing fast, affordable, guaranteed coverage | Projects needing a full marketing team | Well-funded projects seeking top-tier placements | Building long-term brand narratives |
PR.plus
Coinbound
MarketAcross
Melrose PR
Lunar Strategy
ReBlonde
Guerrilla Buzz
ICODA
CryptoPR
FireCask
Single Grain
4.8
4.3
4.5
4.1
4
3.9
3.8
3.5
3.9
3.8
3.7
3.6
PR+ Advantage
Guaranteed Crypto News Placements
AP News Network Syndication
Expert PR Writing Included
Transparent Placement Reports
White-Label for Agencies
Fast 48-Hour Turnaround
Build Investor Trust Fast
Comparing Top Crypto PR Agency Services
Finding the right partner to handle your project's narrative is crucial. Below, we review some of the leading crypto PR agencies to help you make an informed decision.
1. PR.plus
PR.plus offers a unique, streamlined approach to crypto PR. Instead of expensive monthly retainers, we provide targeted crypto press release packages with guaranteed placements on over 100 crypto sites, including heavyweights like BitcoinWorld, Binance, and CoinMarketCap. Our all-in-one service includes professional writing, SEO optimization, and fast distribution, typically within 48 hours. With clear pricing and a detailed distribution list, we make high-impact PR accessible to every crypto project.
Pros:
Guaranteed placements on crypto news sites
Affordable packages, no monthly retainers
Press release writing included
Extremely fast turnaround time
Cons:
Not a full-service agency with social media management
Primarily focused on press release distribution
2. Coinbound
Coinbound is a well-known crypto marketing agency that offers a wide range of services, including PR, influencer marketing, and social media management. They work with major brands in the Web3 space and focus on creating holistic marketing campaigns. Their approach is comprehensive, making them a good fit for projects needing more than just media placements. However, their services typically come with a higher price tag and a longer-term commitment.
Pros:
Full-suite marketing services
Strong network of influencers
Experienced with large brands
Cons:
Expensive monthly retainers
PR is part of a larger, less-focused package
3. MarketAcross
MarketAcross is a blockchain PR and marketing firm that focuses on content marketing. They help crypto companies get featured in major blockchain and mainstream media outlets. They are known for their strategic approach and have worked with some of the biggest names in the industry, including Binance and Polygon. Their model is best suited for well-funded projects looking for comprehensive, long-term content and media strategies.
Pros:
High-profile client portfolio
Focus on top-tier media outlets
Strong content marketing capabilities
Cons:
Very high cost, aimed at enterprise clients
Less focus on guaranteed mass distribution
4. Melrose PR
Melrose PR is a Los Angeles-based PR firm that specializes in crypto and tech. They focus on securing media coverage, thought leadership, and speaking opportunities for their clients. They are a traditional PR agency adapted for the Web3 world, offering retainer-based services. They excel at building long-term brand narratives for founders and their projects. This approach requires a significant budget and is less about rapid, widespread announcements.
Pros:
Specializes in thought leadership
Strong media relationships
Good for building founder profiles
Cons:
Traditional retainer model is costly
Slower pace than distribution-focused services
5. Lunar Strategy
Lunar Strategy is a Web3 marketing agency that provides a full spectrum of services, from social media to NFT promotion and PR. They are known for their work with NFT projects and crypto games. Their PR services are part of a broader marketing strategy designed to build and engage a community. They are a good option for projects in the NFT and GameFi space looking for an all-in-one marketing partner.
Pros:
Specializes in NFT and GameFi marketing
Offers a wide range of services
Cons:
PR is not their sole focus
Retainer-based pricing
6. ReBlonde
ReBlonde is another well-established PR agency that has built a strong crypto and blockchain practice. They focus on securing coverage in both top-tier mainstream and crypto media outlets. They have a reputation for creative campaigns and have worked with a variety of tech and Web3 clients. Their services are aimed at startups and established companies that need a strategic, long-term PR partner.
Pros:
Experienced with both tech and crypto
Focus on creative, strategic campaigns
Cons:
Higher cost than distribution platforms
Long-term commitment required
7. Guerrilla Buzz
Guerrilla Buzz offers a data-driven approach to blockchain marketing and PR. They focus on growth hacking techniques, including community building on platforms like Reddit and Telegram, alongside traditional PR. They aim to create viral conversations around a project. This is a good fit for projects that want an aggressive marketing push focused on community engagement and hype generation.
Pros:
Focus on community growth hacking
Data-driven approach
Cons:
Less emphasis on traditional media placements
Strategy may not fit all project types
8. ICODA
ICODA is a digital marketing agency that serves crypto projects with a variety of services, including PR, influencer marketing, and community management. They have been in the space since the ICO boom and have adapted their services for the modern Web3 landscape. They offer package-based solutions that bundle different marketing activities together, which can be useful for new projects needing broad support.
Pros:
Offers bundled marketing packages
Long-standing presence in the crypto space
Cons:
Jack-of-all-trades approach may lack depth in PR
Results can be mixed
9. CryptoPR
CryptoPR is a specialized press release distribution service focused entirely on the crypto industry. They offer various packages that guarantee placement on a list of crypto-related news websites. Their service is straightforward and focuses on getting a press release published quickly across a network of media partners. They are a direct competitor to PR.plus's distribution model, though their network and pricing may differ.
Pros:
Solely focused on crypto press releases
Offers clear distribution packages
Cons:
Network may not include mainstream syndication
Writing services often cost extra
10. FireCask
FireCask is a UK-based digital marketing agency with a specialized crypto and blockchain PR division. They combine SEO and PR to help their clients increase visibility in search engines and among crypto audiences. They offer bespoke strategies tailored to each client, which is ideal for projects that need a more hands-on, consultative approach. This level of service typically comes at a premium price point.
Pros:
Strong focus on SEO integration
Customized, strategic campaigns
Cons:
Based in the UK, which may affect time zones
Consultative model is more expensive
11. Single Grain
Single Grain is a large digital marketing agency that has expanded into the Web3 space. They offer a full suite of services, including SEO, PPC, and content marketing, tailored for crypto companies. Their PR services are integrated into a broader digital strategy, making them a good choice for established businesses that need a comprehensive marketing overhaul. They are not a specialized crypto-native agency, however.
Pros:
Full-service digital marketing agency
Data-driven and results-oriented
Cons:
Not a crypto-native firm
High monthly retainers for full service
12. Jargon PR
Jargon PR is a B2B tech PR agency that has a dedicated division for blockchain and crypto clients. They focus on delivering campaigns that drive business growth, targeting investors, partners, and enterprise customers. Their expertise lies in translating complex technical concepts into compelling stories for a business audience. They are best for B2B blockchain projects that need to reach a corporate audience.
Pros:
Strong B2B and tech focus
Expertise in complex technologies
Cons:
Less focused on reaching retail crypto audiences
Traditional agency pricing and structure
Why Blockchain Projects Need Specialized PR Services
Traditional PR agencies often miss the mark when it comes to Web3. The crypto audience is highly skeptical, technically savvy, and resistant to corporate jargon. A generic press release sent to a mainstream journalist who doesn't understand blockchain technology will likely be ignored. A specialized crypto PR agency understands this unique ecosystem. They know which publications matter, who the key opinion leaders are, and how to frame a story that resonates with a crypto-native audience. According to a Pew Research Center report, a significant portion of the population has heard of cryptocurrency but doesn't understand it well, highlighting the need for clear communication. Effective blockchain PR services bridge this gap by translating complex technical achievements into compelling narratives that build credibility and drive adoption.
The Role of Press Releases in NFT Marketing
For NFT projects, visibility and hype are everything. An effective NFT marketing agency uses press releases as a powerful tool to announce key events like mint dates, celebrity partnerships, or new roadmap features. A well-timed crypto press release distribution can create a surge of interest right before a launch, driving traffic to your minting page and Discord server. Furthermore, securing placements on respected crypto news outlets provides social proof, which is critical for convincing potential buyers of your project's legitimacy. These published articles serve as permanent assets you can use on your website and social media, creating a powerful "as seen on" effect that builds long-term trust and authority in the crowded NFT space.
We make crypto PR simple and effective. Just give us your announcement details, and our team handles the writing, optimization, and distribution to get you featured fast.
Guaranteed Crypto News Placements
AP News Network Syndication
Expert PR Writing Included
Building Authority and SEO with Web3 PR
Beyond immediate announcements, a consistent Web3 PR strategy is crucial for long-term success. Every article published about your project on a high-authority crypto news site creates a valuable backlink. These backlinks are a key factor in how search engines like Google rank your website. Over time, a steady stream of positive media coverage signals to search engines that your project is a credible and important player in the industry. This improves your domain authority and helps you rank higher for important keywords related to your project. A good crypto PR agency doesn't just get you featured; they help you build a powerful online presence that attracts organic interest from investors, users, and partners for years to come.
Guaranteed Crypto Media Coverage
PR.plus guarantees your crypto project gets featured on major crypto news sites and syndicated through the AP News network. Our process is fast, affordable, and transparent. We handle everything from writing to distribution, so you can focus on building. Get credibility and visibility without the high agency fees.
Crypto PR Services
We specialize in getting your crypto project featured in the media outlets that matter. Our core service is writing and distributing your press release to a guaranteed network of over 100 crypto-specific news sites, plus syndication through major networks like AP News.
- Crypto Press Release Distribution - Web3 & Blockchain PR Strategy - NFT Project Announcements - DeFi & FinTech Media Outreach - Included Press Release Writing & SEO
