Top Fintech PR Agency Comparison: Services & Pricing
Struggling to get your fintech startup noticed? A specialized fintech PR agency can amplify your message, from funding announcements to product launches.
In the competitive fintech landscape, getting noticed is a major challenge. Many startups look for a fintech PR agency to cut through the noise, but are often met with high retainers and vague promises. PR.plus offers a modern alternative with guaranteed placements on AP News, Bloomberg, and 500+ outlets. Our affordable, flat-rate packages include professional writing and deliver results in under 48 hours, making top-tier PR accessible to everyone.
What Does a Fintech PR Agency Do?
A financial technology PR agency helps fintech companies build credibility and awareness through strategic media coverage. Their primary goal is to get your company featured in relevant news outlets, blogs, and publications. This involves:
Media Relations: Building relationships with journalists to pitch stories.
Funding Announcements: Creating buzz and attracting investors for funding rounds.
Brand Credibility: Using media placements to build trust with customers and partners.
SEO Authority: Generating high-quality backlinks from reputable news sources. Learn how to write a press release that gets noticed.
Product Launches: Driving awareness and adoption for new features or services. Check our affordable pricing to get started.
Ultimately, they translate your complex financial products into simple, powerful stories that resonate with your target audience.
How to Choose the Right Fintech PR Agency
Selecting a partner to manage your brand's reputation is a critical decision. Look for these key signals to ensure you're making the right choice:
✅ Guaranteed Placements: Do they promise placement on specific, high-authority outlets?
✅ Transparent Pricing: Are costs clear and upfront, without hidden fees or long-term contracts?
✅ Fintech Experience: Can they show you examples of successful campaigns for companies like yours?
🚩 Vague Promises: Be wary of agencies that talk about "exposure" without committing to deliverables.
Pro Tip: Ask for a distribution list. A reputable service will have a clear list of the media outlets your press release will be sent to. This transparency is key to understanding the value you are receiving.
Feature | PR.plus | Wachsman | Caliber Corporate Advisers | Cognito |
|---|---|---|---|---|
Pricing Model | Per Press Release (From $147) | Monthly Retainer ($10k+) | Monthly Retainer ($8k+) | Monthly Retainer ($12k+) |
Guaranteed Placements | ✅ Yes (AP News, Bloomberg Network + 500 more) | ❌ No | ❌ No | ❌ No |
Writing & SEO Included | ✅ Yes | ✅ Yes (part of retainer) | ✅ Yes (part of retainer) | ✅ Yes (part of retainer) |
Turnaround Time | 24-48 Hours | Ongoing | Ongoing | Ongoing |
Crypto PR Specialty | ✅ Yes (Dedicated Packages) | ✅ Yes | ❌ No | ❌ No |
Best For | Startups & companies needing fast, guaranteed coverage | Well-funded crypto & blockchain projects | Established financial service firms | Global fintech enterprises |
PR.plus
Wachsman
Caliber Corporate Advisers
Cognito
Prosek Partners
Firecracker PR
FischTank PR
KCD PR
Ditto PR
Vested
Greyhouse PR
4.8
4.5
4.4
4.3
4.4
4
4.1
3.9
4
4.2
3.8
3.9
PR+ Advantage
Guaranteed Major Placements
AP News & Bloomberg Network
Fast 48-Hour Turnaround
White-Label for Agencies
Specialized Crypto Packages
Writing & SEO Included
Affordable Flat-Rate Pricing
The Top Fintech PR Agencies to Consider
Navigating the complex world of financial technology requires a PR partner who understands the landscape. Below is a comparison of several agencies to help you decide.
1. PR.plus (PR+)
PR.plus stands out by offering a unique model that replaces expensive retainers with an affordable, all-in-one package. We guarantee placements on major networks like AP News and Bloomberg, ensuring your message reaches a massive audience. Our service includes professional writing and SEO optimization at no extra cost, with a typical turnaround of 48 hours. For startups and established firms alike, we provide a direct path to high-authority media coverage. See our pricing and distribution list for more details.
Pros:
✅ Guaranteed placements on 500+ sites.
✅ Very affordable flat-rate pricing.
✅ Writing and SEO services included.
✅ Fast turnaround (under 48 hours).
✅ Specialized crypto PR packages available.
Cons:
❌ Not a traditional retainer-based agency.
❌ Primarily focused on press release distribution vs. media relations.
2. Wachsman
Wachsman is a well-known name in the blockchain and fintech space, offering strategic communications for disruptive technologies. They focus on building long-term brand narratives and are known for their deep industry connections. Their services are comprehensive, covering everything from public relations to strategic advisory, but come at a premium price point suitable for well-funded companies.
Pros:
✅ Deep expertise in blockchain and crypto.
✅ Strong media relationships.
✅ Offers broad strategic advisory.
Cons:
❌ High-cost retainer model.
❌ Not accessible for early-stage startups.
3. Caliber Corporate Advisers
Caliber focuses exclusively on financial services and fintech, providing tailored PR, content marketing, and digital strategies. They are respected for their industry knowledge and ability to connect clients with influential financial journalists. Their model is built on long-term partnerships, helping companies shape their market perception over time.
Pros:
✅ Specialized in finance and fintech.
✅ Strong focus on content marketing.
✅ Good reputation with financial media.
Cons:
❌ Retainer-based, making it a significant investment.
❌ Less focused on wide-scale, guaranteed distribution.
4. Cognito
Cognito is a global agency with a strong presence in finance, technology, and professional services. They offer integrated communications, blending PR, marketing, and social media to build brands in complex sectors. Their international team is a key asset for fintech companies looking to scale globally, though their services are priced for enterprise clients.
Pros:
✅ Global reach with offices worldwide.
✅ Integrated marketing and PR services.
✅ Strong B2B finance experience.
Cons:
❌ Expensive, enterprise-level pricing.
❌ May be too large for agile startups.
5. Prosek Partners
Prosek Partners is a leading financial communications firm that serves a wide range of clients, from hedge funds to fintech unicorns. They are known for their "unboxed" thinking and ability to tackle complex PR challenges. They excel at corporate storytelling and crisis management, making them a top choice for established financial brands.
Pros:
✅ Top-tier financial industry reputation.
✅ Expertise in crisis communications.
✅ Broad range of services.
Cons:
❌ Among the most expensive options.
❌ Better suited for large, established corporations.
6. Firecracker PR
Firecracker PR is known for its "Ignites" process, which aims to secure significant media coverage in a short amount of time. They work with a variety of tech companies, including fintech startups, and focus on generating measurable results. Their approach is aggressive and designed to create rapid brand momentum.
Pros:
✅ Results-driven methodology.
✅ Good for generating quick buzz.
✅ Experience with B2B tech.
Cons:
❌ May not have deep fintech specialization.
❌ Success can be campaign-dependent.
7. FischTank PR
FischTank PR is a boutique agency that covers several sectors, including fintech, clean tech, and professional services. They are known for their hands-on approach and ability to secure placements in both trade and mainstream publications. They offer a more accessible price point than larger firms while still delivering solid media relations.
Pros:
✅ More affordable than large agencies.
✅ Hands-on, personalized service.
✅ Good mix of trade and national media.
Cons:
❌ Smaller team and fewer resources.
❌ Not exclusively focused on fintech.
8. Vested
Vested is an integrated communications agency that is exclusively focused on the future of finance. They have a strong reputation for creativity and have won numerous awards for their campaigns. The firm offers a full suite of services, from PR to marketing and branding, for financial companies of all sizes.
Pros:
✅ 100% focused on financial services.
✅ Creative, award-winning campaigns.
✅ Offers a full range of marketing services.
Cons:
❌ Can be expensive.
❌ Integrated approach may be more than what some startups need.
Why Press Releases Are Crucial for Fintech Funding Announcements
For any fintech startup, a funding announcement is more than just news; it's a strategic move. A well-executed press release distributed by a competent fintech PR agency accomplishes several goals at once. First, it validates the company in the eyes of potential investors, partners, and customers. According to Forbes, the announcement itself can attract further investor interest. Second, it creates a permanent, searchable record of the milestone, which is invaluable for building a company’s history and authority. When your news appears on hundreds of outlets, it signals market confidence and momentum. Finally, it provides the perfect opportunity to control the narrative, clearly articulating the company's vision, the purpose of the funding, and the problems it aims to solve. This is especially important in the complex world of financial technology, where clarity is key to building trust.
Building Trust and Authority in a Crowded Market
Trust is the most valuable currency in the financial technology sector. Customers and partners need to feel confident in your platform's security, reliability, and long-term vision. This is where strategic PR for fintech startups plays a vital role. Consistent media coverage on reputable news sites acts as a powerful, third-party endorsement. Each placement builds your brand's authority and creates valuable social proof. Furthermore, the backlinks generated from these placements are an SEO goldmine. Search engines like Google view links from high-authority domains like news websites as a strong vote of confidence, boosting your website's ranking for critical keywords. Over time, this sustained effort transforms an unknown startup into a recognized and trusted industry name, making it easier to attract talent, secure partnerships, and win customers.
Our AI-powered platform makes it easy. Just give us the key details, and our expert team handles the writing, optimization, and distribution from start to finish.
Guaranteed Major Placements
AP News & Bloomberg Network
Fast 48-Hour Turnaround
Navigating Crypto PR: Compliance and Strategy
The world of crypto and blockchain PR requires a specialized approach. Unlike traditional tech, the industry is subject to intense scrutiny and evolving regulations. A generic PR strategy won't work. An effective crypto PR service understands the nuances of compliance, avoiding hype and making only verifiable claims. Messaging must be precise, with appropriate disclaimers to manage risk. The target audience is also different. A successful crypto campaign focuses on reaching dedicated crypto communities and publications that enthusiasts and investors actually read. This requires a curated distribution list that includes top-tier crypto news sites. PR.plus addresses this with dedicated crypto packages, ensuring your announcement not only reaches the right audience but does so in a compliant and credible manner.
Why Choose PR.plus?
PR.plus delivers guaranteed placements on major news outlets, including AP News and Bloomberg. We combine professional writing, SEO optimization, and distribution in one affordable package. Get your news out in under 48 hours and build credibility instantly without expensive retainers.
Our Fintech PR Services
We provide an end-to-end solution for your fintech announcements. Our service includes professional press release writing, SEO optimization, and wide-scale distribution to high-authority news networks. We handle everything so you can focus on your business.
- Funding Announcement PR - Product Launch Campaigns - Crypto & Blockchain PR - Executive Profile Building - SEO Backlink Generation
