Top SaaS PR Agency Alternatives & Competitors
Is your SaaS company struggling to get noticed? Choosing the right tech PR firm can make all the difference in a crowded and competitive market.
Many SaaS founders look for a reliable SaaS PR agency but are put off by high retainers and uncertain results. A specialized tech PR firm should deliver tangible value. PR.plus offers an affordable alternative with guaranteed placements on AP News and 500+ outlets, including writing and SEO, all with a fast turnaround.
What Do SaaS PR Services Actually Do?
A SaaS PR agency helps software companies build brand awareness and credibility through media coverage. Their main goal is to secure positive mentions in online publications, podcasts, and other media outlets your target customers trust. This helps drive traffic, builds authority, and supports sales.
Key activities of a tech PR firm include:
Media Relations: Building relationships with journalists to pitch stories.
Product Launch Support: Creating buzz for new features or platform launches.
Content Creation: Writing press releases, articles, and case studies. For guidance, see our page on how to write a press release.
Thought Leadership: Positioning company executives as industry experts.
SEO & Link Building: Earning backlinks from reputable news sites to improve search rankings.
Ultimately, a strong B2B SaaS public relations strategy makes your company more visible and trusted. Explore our PR pricing to see how we make it affordable.
How to Choose the Right PR Partner for Your SaaS
Selecting the best PR fit for your software company depends on your goals and budget. Here are a few things to consider:
✅ Goals: Do you need to announce a funding round, launch a product, or build long-term brand authority? Your goal determines the right approach.
✅ Budget: Can you afford a $10k/month retainer, or does a flat-fee, project-based service make more sense?
🚩 Guarantees: Be wary of agencies that promise coverage in specific top-tier publications. Look for guaranteed placements on credible networks.
✅ Expertise: Does the team understand the B2B SaaS landscape and how to communicate complex software benefits clearly?
Pro Tip: Start with a targeted press release campaign for a specific announcement. It’s a low-risk way to test the waters and see a direct ROI before committing to a long-term contract.
Feature | PR.plus | Traditional SaaS PR Agency (e.g., BLASTmedia) | Other Distribution Services |
|---|---|---|---|
Pricing Model | Flat-Fee Packages (from $147) | Monthly Retainer ($5k - $20k+) | Varies (often with upsells) |
Guaranteed Placements | ✅ Yes (AP News, 500+ outlets) | ❌ No (Best effort basis) | ❌ Varies, often on smaller networks |
Writing & SEO Included | ✅ Yes, at no extra cost | ✅ Yes, included in retainer | ❌ Often an expensive add-on |
Turnaround Time | 6-48 hours after approval | Weeks to months for first results | 24-72 hours |
Key Outlets | AP News, Bloomberg, Benzinga, Digital Journal | Varies, focuses on "earned" media | Mostly smaller blogs and news wires |
Best For | Startups & SMEs needing fast, credible results | Large enterprises with big budgets | Basic announcements with low impact |
PR.plus
Walker Sands
BLASTmedia
Uproar PR
Firebrand Communications
Propllr
NoGood
BAM
FischTank PR
Karbo Com
Bospar
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PR+ Advantage
Guaranteed Media Placements
AP News Network Coverage
Writing & SEO Included
White-Label for Agencies
"As Seen On" Badges
Fast 48-Hour Turnaround
Affordable Flat-Rate Pricing
The 14 Top SaaS PR Agencies to Consider
Finding the right PR partner is key to scaling your software business. We've reviewed some of the leading SaaS PR firms and distribution services to help you compare your options.
1. PR.plus
PR.plus offers a modern alternative to the traditional SaaS PR agency model. Instead of costly monthly retainers, we provide a powerful press release distribution service with guaranteed placements. We handle the entire process from writing and SEO optimization to distribution across a network of over 500 media outlets, including AP News and Bloomberg. It's the most efficient way for SaaS companies to announce news and build credibility. Explore our pricing and see our full distribution list.
Pros: Guaranteed placements, affordable flat-rate pricing, professional writing included, fast 48-hour turnaround, strong SEO benefits.
Cons: Focused on distribution rather than long-term media relationship management.
2. Walker Sands
A well-known B2B tech PR and digital marketing agency. Walker Sands offers integrated PR, demand generation, and branding services. They work with many enterprise-level SaaS clients, focusing on data-driven campaigns to achieve specific business goals. Their services are comprehensive but come at a premium price point typical of a full-service agency model.
Pros: Deep expertise in B2B tech, offers a wide range of marketing services, strong reputation.
Cons: High monthly retainers, no guaranteed media placements, better suited for large enterprises.
3. BLASTmedia
BLASTmedia is a PR agency that focuses exclusively on B2B SaaS companies. They have a strong track record of securing media coverage for their clients by building relationships with tech journalists. They help SaaS brands become thought leaders in their specific verticals through consistent media outreach and content strategy.
Pros: Specializes only in B2B SaaS, strong media connections, experienced team.
Cons: Requires long-term contracts, pricing is retainer-based and expensive for startups.
4. Uproar PR
Uproar PR is a full-service PR and digital marketing agency that works with a range of tech companies, including SaaS. They are known for creating campaigns that drive both media coverage and online visibility. Their approach is focused on storytelling to connect brands with their target audience through various channels.
Pros: Integrated approach combines PR and digital marketing, experienced with tech brands.
Cons: Not exclusively focused on SaaS, retainer model can be costly.
5. Firebrand Communications
Firebrand is a tech PR agency that helps both startups and established companies with their public relations efforts. They focus on securing high-impact media coverage and building brand narratives that resonate with key audiences. They pride themselves on a senior-led, results-oriented approach to B2B tech PR.
Pros: Experienced team, strong focus on storytelling, works with various tech sectors.
Cons: Opaque pricing, likely requires a significant monthly budget.
6. Propllr
Propllr is a content marketing and PR agency that helps startups, including many SaaS companies, gain visibility. They believe that great content is the foundation of good PR. Their services help clients earn media mentions and high-quality backlinks, which is great for SEO and brand authority.
Pros: Strong focus on content, helps with SEO, great for startups with a story to tell.
Cons: PR is part of a broader content service, not a standalone distribution offering.
7. NoGood
NoGood is a growth marketing agency that offers PR services as part of its broader suite of solutions for tech and SaaS clients. Their approach is heavily data-driven, focusing on PR activities that directly contribute to growth metrics like traffic and leads. They work with well-funded startups and larger tech companies.
Pros: Growth-focused and data-driven, good for companies that need more than just PR.
Cons: PR is not their sole specialty, very expensive.
8. BAM
BAM is a PR and communications agency that works with venture-backed technology companies. They focus on building compelling narratives for startups that are looking to make a big impact. They have experience across various tech sectors, including SaaS, and help companies from early stage to exit.
Pros: Specializes in venture-backed startups, strong storytelling capabilities.
Cons: Retainer-based, focused on a specific niche of VC-funded companies.
9. FischTank PR
FischTank is a PR and marketing firm that has a dedicated practice for B2B technology and SaaS. They focus on driving media coverage, content creation, and social media strategy to help their clients achieve business objectives. They work with both emerging and established tech brands.
Pros: Offers both PR and marketing, dedicated B2B tech team.
Cons: Services are bundled in retainers, which may not be flexible for all budgets.
10. Karbo Com
Karbo Com is a digital PR and marketing agency that has been working with technology companies for decades. They offer strategic communications services for a variety of tech sectors, including SaaS. They are known for their long-standing relationships with media and their ability to craft effective brand messages.
Pros: Long-standing reputation, senior-level expertise, integrated marketing services.
Cons: Traditional agency model with high costs, may not be as nimble as newer services.
11. Bospar
Bospar is a tech PR agency known for its bold and creative campaigns. They work with B2B and B2C technology companies, including SaaS platforms, to secure top-tier media placements. They excel at helping companies break through the noise in crowded markets with clever storytelling and strategic outreach.
Pros: Known for creative and high-impact campaigns, strong media results.
Cons: Premium pricing, may not be suitable for companies needing straightforward announcement distribution.
12. Next PR
Next PR is a public relations agency with a strong technology practice. They help B2B SaaS companies with media relations, content marketing, and social media. The firm is known for its agile and results-focused approach, helping clients build brand awareness and support sales efforts through strategic PR.
Pros: Agile and results-driven, strong B2B tech practice.
Cons: Retainer fees can be substantial for startups.
13. Cutler PR
Cutler PR is a boutique public relations agency specializing in B2B technology, with a focus on SaaS, fintech, and adtech. They provide senior-level counsel and hands-on execution to help clients achieve their communications goals. They focus on building long-term brand equity through sustained media presence.
Pros: Niche expertise in B2B tech, senior-level attention.
Cons: As a boutique agency, they may have limited capacity; retainer model.
14. Alloy
Alloy is an integrated marketing agency that serves technology brands, including those in the SaaS space. They combine PR, content marketing, and demand generation to create comprehensive campaigns. Their goal is to help B2B tech companies build their reputation and pipeline simultaneously.
Pros: Integrated service offering, focuses on measurable marketing outcomes.
Cons: PR is just one part of their service, which might not suit companies looking for a specialized PR partner.
Why Traditional PR Retainers Don't Work for Every SaaS
The traditional B2B SaaS public relations model involves hiring an agency on a monthly retainer, often costing between $5,000 and $20,000. For this fee, the agency works on pitching your story to journalists. The problem? There are absolutely no guarantees. You can spend tens of thousands of dollars and end up with zero meaningful coverage. According to a Statista report on B2B SaaS marketing budgets, every dollar needs to be accountable.
This model is particularly challenging for startups and scale-ups that need to show a clear return on investment. You need tangible results like backlinks, referral traffic, and brand credibility—not just a report of "effort." A press release distribution service like PR.plus flips this model. You pay a flat fee for a specific, guaranteed outcome: publication of your news across a wide and credible network. It's predictable, affordable, and delivers measurable assets you can use immediately.
The SEO Impact of B2B SaaS Public Relations
Effective PR for software companies goes beyond just media mentions; it's a powerful SEO tool. When your press release is published on high-authority news sites like AP News, Benzinga, or Digital Journal, you earn valuable backlinks. These links act as a vote of confidence in the eyes of search engines like Google, signaling that your website is credible and authoritative. This can directly improve your domain authority and search rankings for your target keywords.
Furthermore, press releases with structured data (NewsArticle schema) are easily understood by search engines and generative AI models. This helps your announcements appear in Google News and other search features, driving organic traffic. Consistent B2B SaaS public relations creates a portfolio of positive, third-party content about your brand, strengthening your online reputation and making it easier for potential customers to discover and trust you.
We've simplified the entire PR process. Our AI-powered platform and expert team handle the heavy lifting, so you can focus on your business while we handle the news.
Guaranteed Media Placements
AP News Network Coverage
Writing & SEO Included
Key Moments to Issue a Press Release for Your Software Company
Not every update requires a press release, but strategic announcements can capture significant attention. Knowing when to engage a tech PR firm or distribution service is crucial for maximizing impact. Here are some of the best opportunities for a SaaS business to issue a press release:
Funding Announcements: Announcing a seed, Series A, or any other funding round is a classic PR moment that signals growth and attracts investor and customer attention.
Major Product Launches or Updates: Releasing a new product or a significant feature update (e.g., AI integration, a new platform module) is newsworthy.
Strategic Partnerships: Announcing a partnership with a well-known company lends your brand credibility and expands your reach.
Key Executive Hires: Hiring a prominent industry figure for your leadership team can build confidence in your company's vision and future.
Publishing Original Data or Research: Releasing a report with unique industry insights can position your company as a thought leader and generate numerous media mentions and backlinks.
Milestone Achievements: Reaching a significant user milestone (e.g., 1 million users) or a major revenue goal provides social proof and demonstrates market traction.
Guaranteed Placements, Not Promises
PR.plus delivers guaranteed results, unlike traditional agencies that charge high monthly retainers with no promises. We combine expert writing, SEO optimization, and a powerful distribution network into one affordable, flat-rate service. Get your SaaS company featured in major news outlets, fast.
PR Services for Software Companies
We provide a complete, end-to-end solution for your SaaS announcements. Our services are designed to get your news in front of the right audience quickly and efficiently, building your brand's authority and online presence.
- Press Release Writing & SEO - Guaranteed News Distribution - Premium Outlet Upgrades - White-Label Reporting for Agencies - "As Seen On" Media Badges
