Top Sustainability PR Agencies: A Founder's Guide
Your brand's green initiatives deserve recognition. The right sustainability PR agency can amplify your message and build trust. Let's find your fit.
Finding a sustainability PR agency that delivers real results without the high cost of a traditional firm can be a challenge. Many businesses need to share their green initiatives but can't afford a hefty monthly retainer. PR.plus solves this with affordable, flat-fee packages that guarantee placements on AP News and 500+ outlets, delivering your story to a massive audience in under 48 hours.
What is a Sustainability PR Agency?
A sustainability PR agency helps companies effectively communicate their environmental, social, and governance (ESG) efforts. Their primary goal is to build a positive brand reputation by telling authentic stories about a company's impact. Core services include:
Crafting narratives around corporate social responsibility.
Announcing green products and eco-friendly initiatives.
Distributing ESG reports to stakeholders and the media.
Building relationships with journalists covering sustainability.
Securing positive media coverage that enhances credibility.
Working with an expert ensures your message is clear, credible, and reaches the right audience. You can learn more about crafting the perfect message with our guide on writing press releases or check our transparent pricing.
How to Choose a Green PR Firm
Finding the right fit is about more than just a client list. Look for a partner that aligns with your mission and can deliver tangible results. Here’s a quick checklist:
✅ Industry Expertise: Do they understand the nuances of your sector?
✅ Authenticity Focus: Do they have a clear stance against greenwashing?
✅ Transparent Pricing: Are costs clear and upfront, like a flat fee, or hidden in a complex retainer?
✅ Proven Results: Can they show you a report of where their clients have been featured?
Pro Tip: Ask for a sample distribution report. This cuts through the sales pitch and shows you the exact type and quality of media placements you can expect.
Feature | PR.plus | FischTank PR | Antenna Group | Edelman |
|---|---|---|---|---|
Core Focus | Press Release Distribution & Syndication | Full-Service Strategic PR | Integrated Marketing & PR | Corporate Reputation & Strategy |
Pricing Model | Flat-Fee Packages (from $147) | Monthly Retainer ($5k-$15k+) | Monthly Retainer ($10k+) | Project/Retainer ($20k+) |
Key Placements | Guaranteed AP News, Bloomberg, 500+ Outlets | Earned Media (Varies) | Earned Media (Varies) | Earned Media (Top-Tier) |
Turnaround Time | 24-48 Hours | Weeks / Months | Weeks / Months | Months |
Writing Included? | Yes, professional writing & SEO polish | Yes | Yes | Yes |
Best For | Brands needing fast, wide, affordable coverage for announcements. | Companies in cleantech needing long-term media relations. | Climate tech firms wanting an integrated marketing partner. | Large corporations managing complex ESG strategy. |
PR.plus
FischTank PR
Antenna Group
Edelman
Futerra
G&S Business Communications
BCW Global
Kite Hill PR
5W Public Relations
Montieth & Company
Another Green World
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PR+ Advantage
Amplify Your ESG Story
Guaranteed Media Placements
Builds Brand Credibility
Reach Conscious Consumers
Boost Your SEO Authority
Affordable Flat-Fee Rates
Fast 24-48 Hour Turnaround
The 12 Best Sustainability PR Agencies to Consider
Choosing the right partner to share your environmental and social impact is crucial. A great sustainability PR agency goes beyond press releases; they help build your brand’s reputation. Here are some of the top firms to consider.
1. PR.plus
PR.plus operates on a modern, distribution-focused model perfect for brands that need to announce sustainability milestones now. Instead of costly retainers, we offer flat-fee packages that include professional writing, SEO optimization, and guaranteed placement on 500+ news outlets, including the AP News network. Our AI-powered platform makes it easy to submit your news, and we deliver results in under 48 hours. See our pricing and distribution list to learn more.
Pros: Affordable flat rates, guaranteed placements, fast 24-48h turnaround, expert writing & SEO included.
Cons: Not a traditional retainer model, focus is on distribution rather than long-term strategic consulting.
2. FischTank PR
FischTank is a well-regarded PR firm with a strong focus on cleantech, renewable energy, and sustainability. They operate on a traditional retainer model, offering comprehensive media relations and content strategies for clients looking for a long-term partner to manage their reputation and secure earned media coverage in top-tier publications.
Pros: Deep expertise in cleantech and sustainability, strong media relationships.
Cons: Higher cost due to a monthly retainer model, longer campaign timelines.
3. Antenna Group
Antenna Group is an integrated marketing and PR agency with a dedicated practice for climate tech, mobility, and the built environment. They are known for creating impactful narratives and securing high-quality media placements. Their services are best suited for established companies needing strategic, in-depth communications campaigns.
Pros: Specialized in key green sectors, offers a full suite of marketing services.
Cons: Retainer-based, may not be accessible for startups or for single announcements.
4. Edelman
As one of the largest PR firms globally, Edelman has a robust sustainability and ESG communications practice. They work with multinational corporations on high-level corporate reputation, policy, and crisis management. Their strategic counsel is world-class, making them a fit for large enterprises navigating complex stakeholder environments.
Pros: Global reach, extensive resources, deep strategic expertise.
Cons: Very high cost, designed for large corporations, not nimble for startups.
5. Futerra
Futerra is a change agency that operates as a hybrid consultancy and creative firm focused exclusively on sustainability. They are known for their bold, logic-driven campaigns and work with major global brands to make sustainability a core part of their business. They are ideal for companies looking to lead the conversation on social and environmental change.
Pros: Deeply mission-driven, strong creative and strategic capabilities.
Cons: Premium pricing, focused on large-scale brand transformation projects.
6. G&S Business Communications
G&S is a full-service agency with a strong practice in corporate social responsibility (CSR) and sustainability. They help clients in sectors like agribusiness and advanced manufacturing communicate their commitments to stakeholders. Their approach integrates PR, marketing, and digital strategies to build and protect brand reputation.
Pros: Experienced in complex B2B industries, offers integrated services.
Cons: Traditional agency model, may move slower than distribution-focused services.
7. BCW Global
BCW (Burson Cohn & Wolfe) is a top-tier global communications agency with a dedicated practice for social impact and sustainability. They excel at helping large organizations develop and communicate their ESG strategies, engage with stakeholders, and manage reputational risks. Their services are comprehensive and tailored for the C-suite.
Pros: Global network, expertise in corporate and public affairs.
Cons: High-cost retainer structure, better suited for Fortune 500 companies.
8. Kite Hill PR
Kite Hill PR is a boutique agency that offers agile and strategic communications services. While not exclusively a sustainability firm, they have a strong tech practice and work with innovative companies that often have a sustainability component. They are known for their proactive media relations and thought leadership programs.
Pros: Agile and client-focused, strong in the tech sector.
Cons: Less specialized in sustainability compared to niche firms.
9. 5W Public Relations
5WPR is a large, full-service PR agency with a dedicated CSR and cause-related marketing division. They have experience running campaigns for a wide range of consumer and corporate brands, helping them connect with audiences through purpose-driven storytelling. Their large team can execute campaigns at scale.
Pros: Full-service capabilities, broad industry experience.
Cons: Large agency structure may not be as personalized for smaller clients.
10. Montieth & Company
Montieth & Company is a global communications consultancy that provides strategic services, including ESG communications and financial PR. They help clients manage complex issues and communicate their value proposition to investors, regulators, and the media. Their expertise is valuable for public companies and financial firms.
Pros: Expertise in financial and crisis communications, global perspective.
Cons: Focus is more on corporate and financial strategy than consumer-facing sustainability.
11. Another Green World
Another Green World is a specialist PR & communications agency for brands with a positive environmental or social mission. They are deeply embedded in the sustainability community and work with purpose-driven businesses to grow their impact. They offer tailored strategies for brands that want to lead with their values.
Pros: Niche focus on ethical and sustainable brands, mission-aligned.
Cons: Boutique size may limit their reach for very large campaigns.
12. Fossil Free Media
Fossil Free Media is a nonprofit media lab focused on climate justice. While not a traditional PR agency for hire, they are a key player in the climate conversation, creating campaigns and narratives to accelerate the transition away from fossil fuels. They partner with grassroots movements and climate leaders.
Pros: Highly influential in the climate movement, authentic and mission-driven.
Cons: Not a commercial agency for corporate PR services.
Beyond Press Releases: Building a Sustainable Brand Story
A press release is a powerful tool, but it's most effective as part of a larger narrative. True sustainable brand storytelling involves weaving your commitment to social and environmental responsibility into every aspect of your business. This isn't just about one announcement; it's about creating a consistent, authentic message that builds trust over time. According to a Forbes report, consumers are increasingly choosing brands that align with their values. Use press releases to announce concrete milestones—like new certifications, partnerships, or impact reports—that serve as proof points for your larger brand story. This approach turns announcements into assets that build long-term credibility.
The Rise of ESG Communications and Why It Matters
ESG communications has moved from a niche corporate function to a boardroom imperative. Investors, regulators, and customers now demand transparency on how companies manage their Environmental, Social, and Governance risks and opportunities. This shift is creating new standards for corporate disclosure. For example, regulatory bodies like the SEC are proposing rules that would require public companies to report on climate-related risks. A strong ESG communications strategy isn't just about compliance; it's a competitive advantage. It helps attract investment, build customer loyalty, and retain top talent in a world that increasingly values corporate responsibility.
You provide the key details about your announcement. Our expert team handles the writing, SEO optimization, compliance checks, and distribution from start to finish.
Amplify Your ESG Story
Guaranteed Media Placements
Builds Brand Credibility
Avoiding Greenwashing: The Role of Authentic PR
Greenwashing—the practice of making misleading claims about environmental benefits—can destroy brand trust instantly. Consumers are more skeptical than ever, and authenticity is non-negotiable. A reputable sustainability PR agency plays a critical role in preventing this by focusing on substance over style. The key is to anchor all communications in verifiable facts and tangible actions. Instead of making vague claims like "we're eco-friendly," announce specific, measurable achievements. For example, distribute a press release about achieving B Corp certification, reducing packaging waste by 50%, or partnering with a recognized environmental NGO. This evidence-based approach builds credibility and protects your brand from accusations of greenwashing.
Why Choose PR.plus?
PR.plus skips the expensive retainers and long strategic meetings. We focus on one thing: getting your sustainability news distributed quickly and affordably. Our model is built for founders and brand leaders who need tangible results, not just slide decks. We get your story published.
Our Sustainability PR Services
We help you announce your green initiatives, ESG reports, and sustainable product launches. Our team crafts a compelling, AP-style press release and distributes it across a guaranteed network of high-authority news outlets to build your brand's reputation.
- Sustainable Product Launch Announcements - Corporate Social Responsibility (CSR) News - ESG Report Distribution - Green Partnership Press Releases - Eco-Certification & Awards Promotion
