Top B2B PR Agency Alternatives (Compared to PR.plus)
Struggling to get your B2B brand noticed? The right PR agency can build authority and drive growth, but finding an effective one is a challenge.
Many businesses seek a B2B PR agency to build credibility and market presence, but are often met with high retainers and uncertain results. An effective business to business PR strategy shouldn't be a gamble. PR.plus offers a results-driven alternative with guaranteed placements on AP News and 500+ other outlets, professional writing, and a fast turnaround, all for a flat fee.
What Does a B2B PR Agency Do?
A business to business PR agency helps companies build credibility and connect with their target audience through strategic media outreach. Unlike consumer PR, it focuses on specialized industries and decision-makers.
Key activities include:
Corporate Communications: Shaping the company's core messaging and public image.
Media Relations: Securing coverage in trade publications, business journals, and national news outlets.
Thought Leadership: Positioning executives as industry experts through articles and interviews.
Lead Generation Support: Using PR to drive qualified traffic and support B2B marketing funnels.
Reputation Management: Building and protecting the company's brand reputation online and offline.
Ultimately, a good agency helps you earn trust with partners, investors, and high-value customers. Learn how to write a press release that editors will notice.
How to Choose the Right B2B PR Agency
Selecting the right partner is crucial for your success. Here’s what to look for:
✅ Transparent Pricing: Avoid agencies with vague retainer fees. Look for clear, upfront costs.
✅ Guaranteed Deliverables: Vague promises don't build brands. Demand a list of guaranteed media outlets.
✅ Industry Expertise: Ensure the agency understands your niche, whether it's SaaS, finance, or manufacturing.
🚩 Long-Term Contracts: Be wary of agencies that lock you into a 12-month contract before proving their value.
Pro Tip: Ask for case studies and examples of recent placements for clients in a similar industry. This helps verify their capabilities and ensures they have relevant media connections.
Feature | PR.plus | Traditional B2B Agencies |
|---|---|---|
Pricing Model | Flat Fee ($147+) | Monthly Retainer ($5k-$20k+) |
Guaranteed Placements | Yes (AP News, Bloomberg, etc.) | No / Varies |
Writing & SEO | Included | Often an Extra Charge |
Turnaround Time | 24-48 Hours | Weeks or Months |
Contract Length | Pay-As-You-Go | 6-12 Month Minimum |
Best For | Startups, SaaS, Agencies & B2B SMBs | Large Enterprises |
Reporting | Transparent Placement Report | Varies (Often vanity metrics) |
PR.plus
Walker Sands
PAN Communications
Firecracker PR
Matter Communications
5W Public Relations
Clarity PR
Propllr
SourceCode Communications
Hotwire
Highwire
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PR+ Advantage
Guaranteed Media Placements
No Retainers, Flat Fees
Expert Writing Included
Transparent Reporting
White-Label for Agencies
Fast 24-48 Hour Turnaround
Boost SEO Authority
The 14 Top B2B PR Agencies to Consider
Navigating the world of B2B public relations can be complex. Below, we compare some of the leading agencies to help you decide which partner is right for your corporate communications goals.
1. PR.plus
PR.plus redefines the B2B PR model by replacing costly retainers with a powerful, flat-fee distribution service. We guarantee placements on major networks like AP News, Bloomberg, and Street Insider, ensuring your message reaches a global business audience. Our all-in-one packages include professional writing and SEO optimization, designed for fast, measurable results. Check our pricing and see our full distribution list.
Pros: Guaranteed placements, affordable flat-fee pricing, fast 24-48 hour turnaround, expert writing included.
Cons: Primarily focused on press release distribution rather than long-term retainer-based consulting.
2. Walker Sands
A full-service B2B marketing agency that integrates PR with digital marketing services. They are known for their work with tech companies, from startups to enterprise-level clients, focusing on data-driven campaigns and creative storytelling.
Pros: Deep expertise in B2B tech, integrated marketing services.
Cons: Operates on a high-cost retainer model, may not be accessible for smaller businesses.
3. PAN Communications
PAN Communications is an integrated marketing and PR agency that serves B2B tech and healthcare brands. They focus on creating data-driven stories to drive brand awareness and growth, offering a wide range of services from media relations to content marketing.
Pros: Strong industry focus, offers a broad suite of marketing services.
Cons: Geared towards larger, established companies with significant budgets.
4. Firecracker PR
Firecracker PR is known for its "Ignites" process, which aims to secure media coverage in 30 days. They specialize in B2B tech and work with companies to generate consistent media buzz and build market leadership through strategic public relations.
Pros: Promises quick media results, strong focus on measurable outcomes.
Cons: The aggressive timeline may not suit all types of B2B announcements.
5. Matter Communications
Matter is a brand elevation agency that unifies PR, social media, creative services, and digital marketing. They work with B2B clients in technology, healthcare, and consumer markets, focusing on creating impactful campaigns that drive business results.
Pros: Integrated approach across multiple marketing channels.
Cons: Large agency structure may lead to less personalized service.
6. 5W Public Relations
5WPR is a large, full-service PR agency with a dedicated B2B practice. They handle everything from corporate communications to crisis management for a diverse client roster, known for their aggressive media relations tactics.
Pros: Extensive media contacts, wide range of PR services.
Cons: Retainer fees are high, and their approach can be too aggressive for some brands.
7. Clarity PR
Clarity is a global marketing communications agency with a strong focus on the technology sector. They work with fast-growing B2B companies to build brand reputation and market presence through strategic media and influencer relations.
Pros: Global reach, deep understanding of the tech landscape.
Cons: Services are priced for venture-backed startups and enterprises.
8. Propllr
Propllr is a Chicago-based PR firm that helps B2B tech startups and scale-ups earn media coverage. They are known for their content-driven approach, helping clients build credibility and generate leads through thought leadership.
Pros: Specializes in early-stage and growth-stage tech companies.
Cons: Niche focus may not be suitable for businesses outside of the tech startup ecosystem.
9. SourceCode Communications
SourceCode is a New York-based agency that combines data-driven insights with creative storytelling. They partner with B2B technology companies, from startups to established brands, to tell compelling stories that resonate with target audiences.
Pros: Strong emphasis on analytics and measurement.
Cons: As a smaller boutique agency, they may have limited capacity.
10. Hotwire
Hotwire is a global communications consultancy that helps B2B organizations with their PR and marketing needs. They are known for their "Reputation to Revenue" model, focusing on campaigns that protect brand reputation and drive business growth.
Pros: Global agency with a strong network, strategic focus on business impact.
Cons: Their services are tailored for large, multinational corporations.
11. Highwire
Highwire is a modern communications agency that blends PR, social media, and digital marketing. They specialize in B2B technology and healthcare, helping clients navigate complex markets and communicate their value effectively.
Pros: Expertise in complex, regulated industries like healthcare.
Cons: High-touch service model comes with premium pricing.
12. Uproar PR
Uproar PR is a full-service PR and digital marketing agency that works with a variety of B2B and B2C clients. They focus on generating top-tier media coverage to build brand awareness and drive sales, using a proactive and creative approach.
Pros: Delivers high-impact media placements.
Cons: Broad client base means less specialization in a single B2B niche.
13. Edelman
As one of the world's largest PR firms, Edelman has a robust B2B practice serving major global corporations. They offer a comprehensive suite of services, including corporate communications, public affairs, and crisis management.
Pros: Unmatched global resources and reputation.
Cons: Extremely expensive and best suited for Fortune 500 companies.
14. Ogilvy
Ogilvy is a global advertising, marketing, and public relations agency with a long history of building iconic brands. Their B2B practice leverages deep strategic insights and creativity to tackle complex business challenges for large enterprises.
Pros: World-renowned brand strategy and creative capabilities.
Cons: Services are part of large, integrated campaigns and carry a very high price tag.
Why the Traditional B2B PR Agency Model is Broken
For decades, the standard B2B public relations model involved high monthly retainers, long-term contracts, and a focus on "effort" rather than results. Businesses would pay tens of thousands per month with no guarantee of seeing their name in a single significant publication. This approach is slow, expensive, and opaque, making it a poor fit for modern, data-driven companies. According to a Nielsen report, earned media (like PR placements) is the most trusted source of information for consumers, making it too valuable to leave to chance.
The shift towards performance-based marketing has exposed these flaws. Founders and brand directors now demand measurable ROI. They need a B2B PR agency that delivers tangible outcomes, like guaranteed placements, high-authority backlinks, and increased referral traffic, without the commitment of a year-long contract. This is where a service like PR.plus provides a clear alternative, offering pay-as-you-go access to a powerful distribution network.
Integrating PR with Your B2B Marketing Strategy
A press release is not just a one-off announcement; it's a versatile asset for your entire B2B marketing ecosystem. An effective B2B PR strategy integrates seamlessly with your content, SEO, and lead generation efforts. When you secure placements on high-authority news sites, you achieve several goals simultaneously. First, you gain valuable backlinks, which are a critical ranking factor for search engines. This boosts the domain authority of your website, helping all your other content rank higher.
Second, it enhances your content strategy. You can repurpose the announcement for blog posts, social media updates, and email newsletters, using the "As Seen On" credibility to boost engagement. Strong trade media relations ensure your news reaches a niche, relevant audience, driving high-quality traffic directly to your site. This positions your company as a credible authority, which is essential for long B2B sales cycles.
Our AI-powered platform simplifies the entire process. Just give us your news, and our team of experts will handle the writing, optimization, and distribution.
Guaranteed Media Placements
No Retainers, Flat Fees
Expert Writing Included
Measuring the True ROI of Your Business to Business PR
How do you measure the value of a B2B PR campaign? Forget vanity metrics like "impressions." The true ROI comes from tangible business outcomes. A modern B2B PR agency should provide reporting that ties back to your core objectives. Key performance indicators (KPIs) include:
Backlink Acquisition: A detailed list of links earned from high-authority news domains. Tools like Ahrefs or Moz can track the SEO value of these links over time.
Referral Traffic: Using Google Analytics to monitor traffic coming directly from the articles featuring your news. This is a direct measure of audience engagement.
Keyword Rankings: Tracking your search engine rankings for target keywords before and after the campaign. Strong media coverage often leads to a significant lift.
Lead Generation: Measuring conversions and inquiries that can be attributed to the PR campaign, either through direct referral traffic or an overall increase in brand searches.
PR.plus provides transparent reports with live links to every placement, so you can track these metrics and see the direct impact on your bottom line.
Our B2B PR Advantage
We skip the expensive retainers and long meetings. PR.plus offers a direct path to high-authority media placements. Our model is built for speed and efficiency, delivering guaranteed results that build your brand's credibility and SEO footprint without the waste.
Our B2B PR Services
We provide a complete, end-to-end press release service designed for B2B companies. Our team handles the writing, SEO optimization, and distribution to ensure your announcement reaches the right audience of investors, partners, and potential customers.
- Press Release Writing & SEO - Targeted B2B Distribution - Corporate Communications - Partnership Announcements - Product Launch Campaigns
