Top B2B Technology PR Agency Alternatives (Compared to PR.plus)
Your tech innovation deserves media attention. A specialized B2B technology PR agency can amplify your message and drive growth.
Finding a B2B technology PR agency that delivers real results without charging a fortune is a common challenge. Many tech companies need to build credibility and gain media exposure but can't afford the high retainers of traditional firms. PR.plus offers a powerful alternative with guaranteed placements on AP News and 500+ outlets, professional writing, and a fast 48-hour turnaround, all for a flat, affordable fee.
What Does a B2B Tech PR Firm Do?
A B2B tech PR firm helps technology companies build credibility and awareness for complex products. They translate technical features into compelling stories for the media, potential customers, and investors.
Builds Thought Leadership: Positions your executives as go-to experts in the industry.
Secures Media Placements: Gets your company featured in key tech publications and news outlets.
Generates Qualified Leads: Drives interest from decision-makers who read about your solutions.
Improves SEO: Creates high-authority backlinks that boost your search engine rankings. For more information, see our pricing plans.
Attracts Investors and Talent: Signals to the market that your company is a serious and growing player.
Ultimately, a strong PR strategy makes your sales and marketing efforts more effective by building a foundation of trust. Explore our distribution list to see where your news could appear.
How to Choose the Right SaaS PR Agency
Selecting the right partner is critical. Don't get locked into a long, expensive contract without asking the right questions. Here’s what to look for:
✅ Relevant Experience: Have they worked with companies in your specific tech niche before?
✅ Transparent Pricing: Do they offer clear, upfront costs or hide behind a vague monthly retainer?
✅ Guaranteed Results: Do they promise activity or actual, verifiable media placements?
✅ Speed and Efficiency: Can they move quickly to capitalize on market opportunities?
Pro Tip: Ask for a list of recent placements for a company similar to yours. A reputable tech PR firm should be able to provide this easily.
Feature | PR.plus | Traditional Agencies (e.g., Walker Sands) | Wire Services (e.g., Cision) |
|---|---|---|---|
Pricing Model | Flat-Rate Packages | High Monthly Retainer | Per-Release + Subscriptions |
Guaranteed Placements | Yes (AP News, 500+ Outlets) | No (Best Effort) | No (Distribution Only) |
Press Release Writing | Included | Included (at high cost) | Not Included |
SEO Optimization | Included | Varies | No |
Turnaround Time | Under 48 Hours | Weeks | Days |
Best For | Startups & SMBs | Large Enterprises | Large Teams with In-House Writers |
PR.plus
Walker Sands
PAN Communications
Firecracker PR
Bospar
Uproar PR
SourceCode Communications
Karbo Com
Highwire PR
Clarity PR
Gravitate PR
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PR+ Advantage
Guaranteed Media Placements
AP News Network Coverage
Fast 48-Hour Turnaround
AI-Powered PR Platform
Boost Your Company's SEO
Writing & SEO Included
Affordable Flat-Rate Price
The Top B2B Technology PR Agencies to Consider
Finding the right PR partner is crucial for standing out in the crowded tech landscape. We've compared some of the leading B2B technology PR agency options to help you make an informed decision.
1. PR.plus
PR.plus is a modern B2B technology PR agency designed for speed and impact. We replace expensive retainers with an efficient, all-in-one platform that guarantees placements. Our service includes professional writing, SEO optimization, and distribution to over 500 outlets, including the AP News network, Bloomberg, and Street Insider. With transparent pricing and a comprehensive distribution list, PR.plus is built for tech innovators who need results, not retainers. Our AI-powered dashboard makes submitting your news simple and fast.
Pros: Guaranteed placements, flat-rate pricing, professional writing included, extremely fast turnaround (under 48 hours).
Cons: Does not offer long-term strategic consulting or event management.
2. Walker Sands
Walker Sands is a full-service B2B marketing agency with a strong focus on PR for technology companies, from startups to enterprise leaders. They integrate PR with digital marketing services like SEO, demand generation, and creative services. Their approach is strategic and geared towards long-term brand building. They are known for their data-driven campaigns and industry reports.
Pros: Integrated marketing and PR services, deep expertise in B2B tech, strong reputation.
Cons: Operates on a high-cost retainer model, may be too expensive for startups.
3. PAN Communications
PAN Communications is an integrated marketing and PR agency that serves B2B tech and healthcare brands. They focus on storytelling and creating narratives that connect with target audiences. Their services include media relations, content marketing, and data analytics. They have a strong portfolio of clients in cybersecurity, enterprise software, and other tech sectors.
Pros: Strong industry experience, data-driven approach, offers a range of integrated services.
Cons: Primarily works with larger, established companies on a retainer basis.
4. Firecracker PR
Firecracker PR is known for its "Ignites" process, which aims to secure media coverage in stages, building momentum over time. They specialize in generating coverage for tech companies and have a reputation for being aggressive and results-oriented. The agency often works with startups and growth-stage companies looking to make a big impact quickly.
Pros: Results-focused methodology, experienced with startups.
Cons: Pricing can be less transparent than a flat-rate model, results vary by campaign.
5. Bospar
Bospar is a virtual B2B tech PR agency known for its bold and creative campaigns. They work with companies in various tech sectors, including FinTech, cybersecurity, and enterprise tech. Their team is composed of senior-level professionals who handle strategy and execution. They pride themselves on being nimble and delivering significant media results for their clients.
Pros: Senior-level team, known for creative and high-impact campaigns.
Cons: Retainer model, may not be a fit for companies needing simple, fast distribution.
6. Uproar PR
Uproar PR is a full-service PR and digital marketing agency with a strong B2B tech practice. They focus on securing top-tier media coverage that drives business results, such as lead generation and sales. Their services extend to content creation and social media management, making them a comprehensive partner for brands looking to grow their online presence.
Pros: Focus on tying PR to business goals, offers a wide range of services.
Cons: Engagements are typically long-term and based on a monthly retainer.
7. SourceCode Communications
SourceCode Communications is a New York-based tech PR firm that focuses on storytelling and building narratives around innovation. They work with startups and established brands, helping them communicate their value propositions effectively. They are known for their strategic approach and strong relationships with tech journalists.
Pros: Strong focus on storytelling, good media relationships.
Cons: Primarily serves high-growth companies with significant budgets.
8. Karbo Com
Karbo Com is a tech PR and digital marketing agency that has been in the industry for many years. They have deep expertise in launching companies and products, building market share, and establishing thought leadership. They work with clients across the technology spectrum, from consumer tech to enterprise solutions.
Pros: Long-standing industry reputation, experienced team.
Cons: Traditional agency model with corresponding high costs.
9. Highwire PR
Highwire PR is a tech-focused agency with expertise in areas like cybersecurity, enterprise software, and healthcare IT. They are known for their strategic communications programs that blend media relations, content marketing, and social media. They work to help clients navigate complex market landscapes and build lasting brand reputations.
Pros: Deep specialization in complex tech sectors, strategic approach.
Cons: Geared towards larger enterprises and well-funded startups.
10. Clarity PR
Clarity PR is a global agency with a strong technology practice. They work with fast-growing tech companies to build their brands and communicate their stories on an international scale. Their services include media relations, digital strategy, and corporate communications. They are known for their global reach and modern approach to PR.
Pros: Global presence, works with innovative and fast-growing companies.
Cons: Services are retainer-based and geared toward long-term engagements.
11. Gravitate PR
Gravitate PR focuses on providing public relations services for technology companies, particularly startups and emerging brands. They aim to create momentum and market visibility for their clients through targeted media outreach and strategic storytelling. They position themselves as partners in their clients' growth journeys.
Pros: Focus on startups and emerging tech companies.
Cons: Smaller agency, may have fewer resources than larger competitors.
12. Affect
Affect is a B2B technology PR and marketing firm based in New York. They specialize in creating comprehensive campaigns for companies in sectors like enterprise tech, SaaS, and professional services. Their team focuses on delivering measurable results that align with business objectives, such as lead generation and sales support.
Pros: Specializes in B2B tech, focuses on measurable business outcomes.
Cons: Traditional retainer-based model.
Why Traditional Tech PR Models Are Inefficient
The old B2B technology PR agency model is built on expensive monthly retainers. Agencies charge thousands of dollars per month for "effort"—making calls and sending emails—with no guarantee of results. For most SaaS and tech companies, especially startups, this is a terrible investment. You can spend over $50,000 a year and end up with just a handful of minor placements. This model prioritizes the agency's recurring revenue, not your company's growth.
Modern companies need a more agile approach. Instead of paying for time, you should pay for outcomes. A service like PR.plus flips the model by offering a flat-rate fee for a guaranteed outcome: widespread distribution and placement on reputable news sites. This eliminates financial risk and ensures every dollar you spend on PR delivers a measurable return.
Securing Technology Thought Leadership That Drives Sales
Thought leadership is more than just writing blog posts. It's about establishing your company and its leaders as the definitive experts in your niche. A well-executed PR strategy is the fastest way to achieve this. A B2B tech PR firm can turn your company's milestones and insights into credible, third-party endorsed news stories.
Key opportunities for building thought leadership include:
Publishing Data Reports: Announcing findings from industry surveys or proprietary data analysis.
Announcing Executive Hires: Highlighting the addition of experienced leaders to your team.
Securing Funding or Partnerships: Showcasing market validation and strategic growth.
Launching New Products or Features: Demonstrating innovation and responsiveness to customer needs.
Each announcement, distributed through a credible network, builds another layer of authority. This makes it easier to attract talent, secure partnerships, and close enterprise deals. According to Edelman's 2024 thought leadership report, 77% of C-suite executives say that high-quality thought leadership is a critical factor when vetting a potential partner.
Our process is designed for speed and simplicity. We handle all the heavy lifting so you can focus on your business.
Guaranteed Media Placements
AP News Network Coverage
Fast 48-Hour Turnaround
The SEO Impact of a SaaS PR Agency
Many founders overlook the powerful SEO benefits of public relations. When a SaaS PR agency distributes your press release, it gets picked up by high-authority news websites. Each of these placements includes a backlink to your website. These links are powerful signals to Google that your site is credible and important.
Here’s how it works:
High-Domain Authority Backlinks: News sites like AP News, Yahoo Finance, and Business Insider have very high domain authority (DA). A link from them passes significant "link equity" to your site, boosting its overall authority.
Increased Referral Traffic: Media placements drive direct traffic from interested readers, which is another positive signal for search engines.
Brand Mentions and Search Visibility: The more your brand is mentioned online, the more Google sees it as a relevant entity. This helps you rank for your brand name and related keywords.
Structured Data for LLMs: We ensure your press release is formatted with NewsArticle schema. This helps AI and Large Language Models (LLMs) in search engines understand the context of your announcement, improving your visibility in generative search results.
PR is one of the most effective ways to build a strong backlink profile and enhance your organic search performance, driving long-term, sustainable growth.
The PR.plus Advantage
Most B2B tech PR agencies demand high monthly fees with no promises. We do things differently. PR.plus operates on a flat-rate model with guaranteed placements. You get professionally written announcements distributed across a massive network, all without a long-term contract.
Our Tech PR Services
We provide a complete, end-to-end press release service designed for B2B tech companies. From crafting a compelling story to distributing it across a high-impact network, we handle everything.
- Press Release Writing and SEO Optimization - Guaranteed Distribution to 500+ News Outlets - Premium Placements on Business Insider, Nasdaq, and more - "As Seen On" Media Badges for Your Website - Detailed Placement Reporting with Live Links
