Compare Cryptocurrency PR Agency Services | PR.plus
Your crypto project deserves the spotlight. The right cryptocurrency PR agency can make that happen, cutting through the noise to reach investors and users.
Many founders seek a cryptocurrency pr agency to build credibility in a noisy market. But high retainers and vague promises often lead to frustration. PR.plus offers a clear alternative with affordable, flat-fee packages, guaranteed placements on crypto sites plus major outlets like AP News, and a turnaround time of 48 hours or less.
What Does a Crypto PR Agency Do?
A crypto PR agency helps blockchain and web3 projects gain media coverage to build trust, attract users, and secure investors. They specialize in translating complex technical news into compelling stories that crypto-focused and mainstream media outlets want to publish.
Key activities include:
Securing placements on top crypto news outlets and financial news wires.
Distributing press releases about token launches, exchange listings, or partnerships.
Managing brand reputation in a volatile and skeptical market.
Building authoritative backlinks to improve search engine rankings.
Crafting clear narratives that make complex technologies understandable.
Ultimately, a good agency ensures your project gets seen by the right people. They provide the strategy and execution needed to get featured and build lasting credibility.
How to Choose the Right Crypto PR Agency
Choosing a partner for your web3 press release is a critical decision. Here’s what to look for to avoid common pitfalls.
🚩 Red Flag: Vague promises of "outreach" with no guaranteed placements.
✅ Green Flag: A clear, public distribution list showing exactly where your news will go.
🚩 Red Flag: High monthly retainers with unclear deliverables.
✅ Green Flag: Transparent, flat-fee packages for specific services.
Pro Tip: Ask for case studies or examples of past placements for projects similar to yours. A reputable agency should have a portfolio that demonstrates their capabilities and reach within the crypto ecosystem.
Feature | PR.plus | Typical Crypto Agency | Full-Service Marketing Firm |
|---|---|---|---|
Pricing Model | Flat-Fee Packages ($495+) | Monthly Retainer ($5k-$20k+) | Project-Based or High Retainer ($10k+) |
Guaranteed Placements | Yes (100+ Crypto Sites + AP News) | Varies (Often Outreach-Based) | No (Focus on Earned Media) |
Writing & SEO Included | Yes, at no extra cost | Often Included | Yes, as part of the strategy |
Turnaround Time | 24-48 Hours | Weeks to Months | Varies by Campaign |
Best For | Startups needing fast, guaranteed coverage and SEO | Established projects needing long-term media relations | Brands needing a comprehensive marketing solution |
PR.plus
MarketAcross
Coinbound
NinjaPromo
ICODA
Lunar Strategy
Serotonin
Wachsman
Melrose PR
ReBlonde
Firecracker PR
4.8
4.5
4.3
4.2
4.1
4
4.6
4.4
3.8
4
3.9
4.1
PR+ Advantage
Guaranteed Crypto Placements
AP News Network Reach
Writing & SEO Included
Transparent Reporting
"As Seen On" Badges
Fast 24-48h Turnaround
Affordable Flat-Fee Packages
The Top Cryptocurrency PR Agencies to Consider
Finding the right PR partner is crucial for navigating the fast-paced and competitive crypto market. Below, we compare some of the leading agencies to help you decide.
1. PR.plus
PR.plus offers a unique model that combines the reach of a traditional press release service with the specialization of a crypto PR agency. Instead of costly monthly retainers, PR.plus provides flat-fee cryptocurrency PR packages that guarantee placements on a mix of over 100 crypto-specific news sites and major networks like AP News and Bloomberg Terminals. With professional writing, SEO optimization, and transparent pricing, it’s designed for startups and scaleups that need tangible results quickly. The detailed distribution list is available for review, ensuring full transparency.
Pros:
Guaranteed placements on crypto and mainstream news sites.
Affordable, flat-fee packages with no retainers.
Includes professional writing and SEO.
Extremely fast turnaround (24-48 hours).
Cons:
Does not offer full-service marketing like social media or influencer management.
Primarily focused on press release distribution rather than long-term media relations.
2. MarketAcross
MarketAcross is a premium blockchain PR and marketing firm known for working with major exchanges and blockchain projects. They focus on building long-term brand narratives and securing coverage in top-tier publications. Their approach is comprehensive, covering content marketing, SEO, and brand reputation.
Pros:
Strong relationships with tier-1 crypto media.
Full-service marketing solutions.
Cons:
Operates on a high-cost retainer model.
Better suited for established projects with large budgets.
3. Coinbound
Coinbound is a popular crypto marketing agency that excels in influencer marketing, social media management, and community growth. They are known for connecting crypto brands with top YouTubers, Twitter influencers, and TikTok creators. While they offer PR services, their core strength lies in social engagement.
Pros:
Specializes in influencer and social media marketing.
Strong network of crypto content creators.
Cons:
Press release services are part of a broader, more expensive strategy.
Less focus on guaranteed media placements.
4. NinjaPromo
NinjaPromo is a full-stack digital marketing agency that serves the B2B, fintech, and crypto industries. They offer a wide range of services, including social media management, video production, branding, and PR. Their strength is providing an all-in-one solution for brands that need comprehensive marketing support.
Pros:
Offers a wide array of marketing services.
Experienced with fintech and complex technologies.
Cons:
PR is just one of many services, not their sole focus.
Can be more expensive than specialized distribution services.
5. ICODA
ICODA is a digital marketing agency that has been in the crypto space since 2017. They offer a full suite of services aimed at getting crypto projects to market, including community management, content creation, and PR. They are known for their data-driven approach and focus on delivering measurable results.
Pros:
Full-service agency with a long track record.
Offers solutions for the entire project lifecycle.
Cons:
Services are bundled into comprehensive, costly packages.
Less flexible for companies that only need press release services.
6. Lunar Strategy
Lunar Strategy is a Web3 marketing agency that focuses on NFT and crypto projects. They specialize in community building, social media marketing, and influencer outreach. Their team is deeply embedded in the Web3 culture, making them effective at creating authentic marketing campaigns for a native audience.
Pros:
Deep expertise in the NFT and Web3 space.
Strong focus on community and influencer marketing.
Cons:
PR services are secondary to their social media focus.
May not be the best fit for projects needing broad news distribution.
7. Serotonin
Serotonin is a premier Web3 marketing firm and product studio. They offer a high-touch, strategic approach to PR, marketing, and community management. They work with some of the biggest names in the industry and are known for their strategic C-suite counsel and ability to shape industry narratives.
Pros:
High-level strategic marketing and PR.
Works with top-tier crypto and Web3 projects.
Cons:
Very expensive and selective about clients.
Not suitable for startups or projects on a budget.
8. Wachsman
Wachsman is one of the largest and most well-known communications firms specializing in blockchain. They offer strategic advisory, communications, and event management services. With offices around the world, they provide global reach and have deep connections with mainstream and financial media.
Pros:
Global firm with a strong reputation.
Deep expertise in financial and blockchain technology.
Cons:
Premium services come with a premium price tag.
Retainer-based model is a significant commitment.
9. Melrose PR
Melrose PR is a Los Angeles-based communications agency focused on crypto and Web3. They are a boutique firm that provides personalized service and focuses on storytelling. They help clients secure media placements, book speaking engagements, and build thought leadership platforms.
Pros:
Boutique agency offering personalized attention.
Strong focus on storytelling and thought leadership.
Cons:
Smaller reach compared to global firms.
May not offer the same breadth of guaranteed placements.
10. ReBlonde
ReBlonde is an award-winning tech PR agency that has expanded its expertise into the Web3 and crypto space. They are known for their creative campaigns and ability to secure coverage in both tech and mainstream media. They have a strong presence in the European and Israeli tech scenes.
Pros:
Award-winning agency with a creative approach.
Strong connections in the global tech media landscape.
Cons:
Not exclusively focused on crypto.
Services are tailored for established tech companies.
Why Traditional PR Doesn't Work for Web3
The world of crypto and Web3 operates under different rules. A standard PR approach often fails because it doesn't account for the industry's unique challenges. Mainstream journalists are frequently skeptical of crypto projects, and the technology can be too complex for a generalist to explain accurately. According to a Pew Research Center study, public confidence in crypto is low, which makes credible media coverage even more vital.
A specialized cryptocurrency PR agency understands this landscape. They have relationships with crypto-native journalists, know how to frame a token launch to avoid regulatory red flags, and can communicate technical milestones in a way that resonates with both investors and the crypto community. They focus on publications that the industry trusts, ensuring your message reaches a relevant and engaged audience.
Measuring ROI on Your Crypto Press Release Campaign
How do you know if your investment in a crypto press release paid off? The metrics go far beyond simple viewership numbers. A successful campaign delivers a multifaceted return on investment (ROI) that impacts your project's long-term health.
Key performance indicators include:
SEO Impact: High-authority backlinks from news sites like AP News, Binance, and MarketWatch significantly boost your domain authority, helping you rank higher in search results for critical keywords.
Credibility and Trust: "As seen on" badges from well-known publications act as powerful social proof on your website and social media, increasing conversion rates for token sales and user acquisition.
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Referral Traffic: Placements drive targeted traffic directly to your website, bringing in an audience that is already interested in the crypto space.
Investor and Partnership Opportunities: A strong media presence makes your project more attractive to venture capitalists, partners, and potential exchange listings. It signals that your project is serious and gaining traction.
At PR.plus, we provide a comprehensive report detailing every placement, so you have a clear record of the assets you've acquired.
Submit your key points, approve the draft our writers create, and see your news live on major crypto sites and news networks within 48 hours.
Guaranteed Crypto Placements
AP News Network Reach
Writing & SEO Included
The Role of a Web3 Press Release in a Go-to-Market Strategy
A web3 press release is more than just an announcement; it's a strategic tool in your go-to-market plan. In an industry where hype cycles are short and attention is fragmented, a well-timed press release can anchor your marketing efforts and provide a source of truth for your community.
Consider these use cases:
Token Launch: Announce your token generation event (TGE) across hundreds of outlets simultaneously to build momentum and drive participation.
New Exchange Listing: Amplify the news of a listing on a major exchange to boost trading volume and investor confidence.
Major Partnership: Solidify the importance of a new strategic partnership by publicizing it through credible news channels.
Product Milestones: Announce mainnet launches, major feature releases, or roadmap achievements to keep your community engaged and demonstrate progress.
By integrating a press release strategy into your marketing, you create a steady drumbeat of positive news that builds brand reputation and supports long-term growth.
Affordable, Guaranteed Crypto Coverage
Get your crypto project on major platforms without the high cost. We guarantee placements on top crypto news sites and the AP News network. This builds instant trust and authority. Our service is fast, affordable, and delivers real results you can see.
Our Crypto PR Services
We handle everything from writing your announcement to securing placements on top crypto and financial news sites. Our goal is to make your token marketing effective and simple, providing tangible assets that build credibility.
- Web3 Press Release Distribution - Token Launch Announcements - Blockchain PR Strategy - Crypto News Placements - Partnership & Funding Announcements
