Top Cybersecurity PR Agencies | Secure Your Media Coverage
Need to manage your reputation or announce a new product? The right cybersecurity PR agency makes all the difference in building trust and authority.
Choosing the right cybersecurity PR agency is essential for managing your reputation in a high-stakes industry. Many businesses seek alternatives to traditional firms that charge high retainers with no guaranteed results. PR.plus offers a modern solution with affordable, flat-rate packages, guaranteed placements on networks like AP News, and a rapid 48-hour turnaround for distribution.
What Does a Cybersecurity PR Agency Do?
A cybersecurity public relations agency crafts and protects a company's public image within the complex and high-stakes security industry. Their core job is to build trust and authority. They achieve this through several key functions:
Crisis and Breach Communication: Managing the narrative during a security incident to protect brand reputation.
Media Relations: Securing coverage in tech and business publications to build credibility.
Thought Leadership: Positioning company executives as leading industry experts through articles and speaking opportunities.
Product Launches: Generating buzz and explaining the value of new security tools and platforms.
Investor and Stakeholder Relations: Communicating company value and stability to financial audiences.
By handling these tasks, a cyber PR firm helps you connect with your audience and stand out in a crowded market. You can learn more about crafting the right message by reading our guide on how to write a press release and reviewing our affordable pricing.
How to Choose the Right Cyber PR Firm
Selecting the right partner is crucial. Look for a firm that understands the unique challenges of the cybersecurity landscape. Here’s a quick checklist to guide you:
✅ Industry Experience: Have they worked with security companies before? Do they understand terms like "threat intelligence" and "zero trust"?
✅ Crisis Management Skills: Do they have a clear plan for breach communication? Ask for examples.
✅ Transparent Pricing: Are their costs clear and predictable? Avoid agencies with vague pricing structures. PR.plus offers flat-rate packages.
✅ Proven Results: Can they show you a list of publications where they've secured placements?
Pro Tip: Choose an agency that offers tangible outcomes, like guaranteed placements, over one that only promises effort. Tangible results provide a clear return on investment.
Feature | PR.plus | Highwire PR | Eskenzi PR | LaunchTech |
|---|---|---|---|---|
Pricing Model | Flat-Rate Packages | Monthly Retainer | Monthly Retainer | Project/Retainer |
Guaranteed Placements | ✅ Yes (AP News, 500+) | ❌ No | ❌ No | ❌ No |
Writing Included | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes |
Crisis PR Focus | Breach Announcement Distribution | Strategic Counsel | Strategic Counsel | Strategic Counsel |
Turnaround Time | Under 48 Hours | Weeks to Months | Weeks to Months | Weeks to Months |
Best For | Startups & Scale-ups | Large Enterprises | EU-focused Companies | Niche Tech |
PR.plus
Highwire PR
Eskenzi PR
LaunchTech Communications
Bospar
RH Strategic
Walker Sands
Firecracker PR
W2 Communications
Montner Tech PR
Sloane & Company
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PR+ Advantage
Guaranteed Media Placements
Expert Tech Writers Included
Fast 48-Hour Turnaround
Includes AP News Network
Build Investor Confidence
Breach Communication Support
Boost Your SEO Authority
The Top 12 Cybersecurity PR Agencies to Consider
Finding the right partner to manage your brand's reputation is critical. We've compiled a list of notable cybersecurity PR agencies to help you compare your options and make an informed choice.
1. PR.plus
PR.plus offers a unique and modern approach perfectly suited for the fast-paced cybersecurity industry. Instead of costly monthly retainers, we provide a powerful, all-in-one solution at a flat rate. We specialize in turning your announcements, product launches, and funding news into widespread media coverage. Our service includes professional writing, SEO optimization, and guaranteed distribution to the AP News network, Bloomberg, and 500+ other outlets. It's the most efficient way to build authority and manage your narrative. Check our pricing and distribution list to learn more.
Pros: Guaranteed placements, affordable flat-fee pricing, expert writing included, extremely fast turnaround (under 48 hours).
Cons: Does not offer long-term strategic consulting or on-site support, focusing instead on high-impact distribution.
2. Highwire PR
Highwire PR is a well-regarded agency with a strong focus on technology, including a dedicated cybersecurity practice. They are known for creating comprehensive communication strategies that blend traditional media relations with digital marketing. They work with both startups and established enterprise clients to build market leadership.
Pros: Deep industry expertise, integrated digital marketing services, strong media relationships.
Cons: Typically works on a high-cost retainer model, which may be prohibitive for smaller companies.
3. Eskenzi PR
As one of the most established cybersecurity PR firms, Eskenzi PR has deep roots in the industry. Based in the UK with a global reach, they are known for their strong media connections and producing the annual IT Security Analyst & CISO Forum. They focus heavily on thought leadership and content creation for their clients.
Pros: Long-standing industry reputation, strong event management capabilities.
Cons: Primarily focused on the European market, services can be expensive.
4. LaunchTech Communications
LaunchTech Communications is a boutique agency that focuses exclusively on cybersecurity and enterprise technology. They offer a full suite of services, including media relations, analyst relations, and content marketing. Their team is known for its technical knowledge and ability to translate complex topics for a broader audience.
Pros: Niche focus on cybersecurity, experienced team with technical backgrounds.
Cons: Being a boutique agency, they may have limited capacity for new clients.
5. Bospar
Bospar is a tech PR agency that has made a name for itself with bold, results-driven campaigns. While not exclusively a cybersecurity firm, they have a strong portfolio of security clients. They are known for their "politely pushy" approach to securing top-tier media coverage and creating impactful narratives.
Pros: Award-winning campaigns, focus on high-impact results, strong crisis communication skills.
Cons: Retainer fees are on the higher end, broad tech focus may not be specialized enough for some.
6. RH Strategic
RH Strategic is a PR firm that works with innovators in technology, security, and government. They have offices in Washington D.C. and Seattle, giving them a unique perspective on policy and public affairs. Their cybersecurity practice helps clients navigate complex regulatory environments and build trust with key stakeholders.
Pros: Expertise in government and public affairs, strong national presence.
Cons: May not be the best fit for product-focused B2C cybersecurity companies.
7. Walker Sands
Walker Sands is a full-service B2B marketing agency with a strong PR division. They serve a wide range of tech industries, including cybersecurity. Their approach integrates PR with demand generation, creative services, and web development, offering a holistic solution for clients looking for more than just media relations.
Pros: Integrated marketing and PR services, data-driven approach.
Cons: PR is just one part of a larger offering, may lack the niche focus of a specialized firm.
8. Firecracker PR
Firecracker PR is known for its "Ignites" process, a 5-step methodology designed to generate consistent media coverage. They work with a variety of tech companies, including those in the cybersecurity space, to build brand awareness and drive market traction. They often focus on securing coverage in a high volume of outlets.
Pros: Methodical, process-driven approach, predictable results.
Cons: Focus on quantity of coverage may sometimes come at the expense of top-tier placements.
9. W2 Communications
W2 Communications is a tech PR firm with a dedicated practice for cybersecurity. They offer a range of services from media relations and content creation to social media and crisis communications. The firm is recognized for helping emerging tech companies build their brands and establish credibility in crowded markets.
Pros: Focus on emerging tech and startups, experienced leadership team.
Cons: Smaller firm, which could mean fewer resources than larger competitors.
10. Montner Tech PR
Montner Tech PR is a boutique agency that has been serving B2B tech companies for over 25 years. Their areas of focus include cybersecurity, IoT, and enterprise software. They pride themselves on long-term client relationships and a deep understanding of complex technologies, helping translate them into compelling stories.
Pros: Long track record of success, deep expertise in B2B tech.
Cons: Traditional PR model might be slower than more modern, distribution-focused services.
11. Sloane & Company
Sloane & Company is a strategic communications firm that focuses on corporate and financial PR, including crisis communications and special situations. Their cybersecurity practice is particularly strong in handling breach response, litigation support, and managing reputational risk for large enterprises.
Pros: Top-tier crisis management expertise, strong financial industry connections.
Cons: Very expensive and focused on large corporate clients, not ideal for startups or product launches.
12. FINN Partners
FINN Partners is a large, global PR agency with a dedicated technology practice that includes cybersecurity. They offer the resources and reach of a major firm, with services spanning brand building, digital marketing, and public affairs. Their global footprint is a significant advantage for companies with an international presence.
Pros: Global reach, extensive resources, wide range of integrated services.
Cons: Can be bureaucratic and less agile than smaller firms; high retainer costs.
Why Your Tech Company Needs a Specialized Cyber PR Strategy
The cybersecurity market is incredibly crowded and built on a foundation of trust. Generic PR strategies often fail because they don't speak the language of security professionals or address the specific concerns of CISOs and IT buyers. A specialized cybersecurity pr agency understands this landscape. They can translate complex technical features into clear business benefits, such as risk reduction and operational efficiency. According to an IBM report, the average cost of a data breach is millions of dollars, making brand reputation a priceless asset. Effective PR builds a "trust bank" with the public, so if a crisis does occur, your company has the credibility to navigate it successfully. This involves more than just press releases; it includes building thought leadership, engaging with key industry analysts, and maintaining a consistent, authoritative voice in the market.
Handling Breach Communication PR Effectively
In cybersecurity, it's not a matter of if a crisis will happen, but when. Your response in the first few hours of a data breach can define your company's future. A solid breach communication plan is the most critical service a cyber PR firm provides. The key is to be prepared, transparent, and quick. The goal is to control the narrative before someone else does. This involves having pre-approved statements, a clear chain of command for communication, and a strategy for updating customers, regulators, and the media. Honesty is non-negotiable. Attempting to hide the extent of a breach almost always backfires, leading to greater customer distrust and regulatory fines. A well-handled crisis can, counterintuitively, build long-term trust by showing that your company is responsible and has a robust incident response plan.
We streamlined the entire process to save you time. Just give us the key details, and our team handles all the heavy lifting from writing to distribution.
Guaranteed Media Placements
Expert Tech Writers Included
Fast 48-Hour Turnaround
Building Thought Leadership in the Security Space
Beyond crisis management, the best way to grow a cybersecurity brand is by establishing it as a thought leader. This means becoming the go-to source for insights on emerging threats, new technologies, and industry trends. A tech PR firm can help achieve this by placing bylined articles from your executives in respected trade publications, securing them spots on industry panels, and getting them quoted in news stories about major security events. Data-driven reports are another powerful tool. By analyzing your own data to uncover new trends, you can create a unique asset that journalists and researchers will reference for years to come, generating high-quality backlinks and boosting your company's SEO authority in the process. This long-term strategy elevates your brand above the noise and builds sustainable credibility.
Why Choose PR.plus?
PR.plus offers a clear advantage for cybersecurity firms. We skip the expensive retainers and deliver guaranteed placements on major news networks. Our process is fast, transparent, and includes expert writing. We get your news out within 48 hours, not months.
Our Cyber PR Services
We provide end-to-end press release services tailored for the cybersecurity industry. From writing compelling announcements to distributing them across major news networks, we handle everything you need to get your message seen.
- Press Release Writing & Distribution - Breach & Crisis Communication Drafts - Product Launch Announcements - Funding and M&A Announcements - Executive Profile & Thought Leadership Campaigns
