Compare 14 Top Ecommerce PR Agency Services
Struggling to get your ecommerce brand the media attention it deserves? The right PR agency can amplify your product launches and drive real sales.
Many ecommerce businesses struggle to get noticed. They seek an effective ecommerce PR agency that can deliver real media coverage without the high monthly fees. PR.plus solves this by offering guaranteed placements on AP News and 500+ other outlets. We provide professional writing, SEO optimization, and a fast 24-hour turnaround, all for a single flat fee.
What Does an Ecommerce PR Agency Do?
An ecommerce public relations agency helps online brands get positive media attention to increase their visibility and sales. They create and distribute stories that magazines, blogs, and news sites want to publish.
Media Relations: Building relationships with journalists to get your products featured.
Product Launch PR: Creating buzz and securing reviews for new products.
Brand Storytelling: Crafting a compelling narrative about your brand's mission and value.
SEO & Backlinks: Earning links from high-authority news sites to boost your search rankings. For more on this, see our guide on how to distribute a press release.
Social Proof: Generating "As Seen On" badges that build trust and increase conversions on your site.
In short, these agencies work to make your brand more visible and credible in a competitive online market.
How to Choose the Right Ecommerce PR Agency
Selecting the right partner can feel overwhelming. Focus on a few key areas to make the right choice for your brand:
✅ Proven Results: Do they have case studies or examples of placements for brands like yours?
🚩 Vague Promises: Be cautious of agencies that promise front-page coverage without a clear strategy.
✅ Clear Pricing: Understand their pricing structure. Is it a high monthly retainer or a flat fee per project?
✅ Distribution Network: Ask where your news will be sent. A strong network is critical for success.
Pro Tip: Look for an agency that includes writing and SEO optimization in their fee. This saves you time and ensures your press release is built to perform well in search engines.
Feature | PR.plus | Traditional Agency (e.g., 5WPR) | Digital Marketing Agency |
|---|---|---|---|
Guaranteed Placements | Yes, on 500+ sites | No, based on "best effort" | Rarely |
Pricing Model | Starts at $147 Flat Fee | $5,000 - $15,000+ Monthly Retainer | Varies, often part of a larger budget |
Writing & SEO Included | Yes, always | Often an additional cost | Yes, but not PR focused |
Turnaround Time | 24-48 Hours | Weeks to Months | Varies by campaign |
Key Network | AP News, Bloomberg, Yahoo Finance | Varies by relationships | Depends on their focus |
Best For | Fast, affordable, guaranteed results | Long-term brand building | Integrated digital campaigns |
PR.plus
5W Public Relations
Uproar PR
Firecracker PR
Clarity PR
BLAZE PR
Power Digital Marketing
Walker Sands
AMP3 PR
Zapwater Communications
Rachel Kay Public Relations
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4.4
4.2
4
4.1
4.3
4.2
4
3.9
4
3.9
4.1
PR+ Advantage
Guaranteed Media Placements
Boost Your Store's SEO
Get "As Seen On" Badges
Build Lasting Brand Credibility
Drive Ecommerce Sales
Fast 24-Hour Turnaround
Writing Included, No Fees
The 14 Top Ecommerce PR Agencies to Consider
Finding the right PR partner is crucial for standing out in a crowded market. Here’s a look at some of the agencies that specialize in getting ecommerce brands the attention they deserve.
PR.plus
PR.plus is an all-in-one platform designed for speed and impact. We handle the writing, SEO optimization, and distribution, guaranteeing placement on 500+ sites, including the AP News network. Our AI-powered platform makes submitting your news easy, and our fast turnaround means you see results in under 48 hours. Check our pricing and distribution list to see the value.Pros: Guaranteed placements, affordable flat-rate pricing, writing and SEO included, very fast turnaround.
Cons: Primarily focused on press release distribution rather than long-term retainer services.
5W Public Relations
5WPR is a large, well-known agency with a dedicated ecommerce practice. They offer comprehensive services, including media relations, influencer marketing, and digital strategy. They are known for working with both emerging and established brands.
Pros: Full-service agency, strong media connections, experienced team.
Cons: High monthly retainers, may be too expensive for startups.
Uproar PR
Uproar PR focuses on generating results that lead to business goals. They work with a range of consumer and B2B brands, using media relations and thought leadership to build brand visibility and drive sales for their ecommerce clients.
Pros: Results-driven approach, experience with diverse industries.
Cons: Services are retainer-based and can be a significant investment.
Firecracker PR
Firecracker PR is known for its "Ignites" 5-step process aimed at securing impactful media coverage. They specialize in launching products and companies, making them a good fit for new ecommerce brands looking to make a splash.
Pros: Structured campaign process, focus on product launches.
Cons: May not be the best fit for ongoing PR needs.
Clarity PR
Clarity is a global agency with a strong technology practice that extends to ecommerce and DTC brands. They focus on telling compelling stories that resonate with both media and consumers, helping brands build a strong market presence.
Pros: Global reach, strong storytelling focus.
Cons: Better suited for well-funded tech-focused ecommerce companies.
BLAZE PR
BLAZE PR is a boutique agency specializing in lifestyle, consumer, and hospitality brands. Their deep experience in these sectors makes them a strong choice for ecommerce stores in the fashion, beauty, and wellness spaces.
Pros: Niche industry expertise, strong relationships with lifestyle media.
Cons: Limited focus outside of lifestyle categories.
Power Digital Marketing
Power Digital is a full-service digital marketing agency that includes PR as part of its offering. They focus on data-driven strategies to grow ecommerce businesses, integrating PR with SEO, content marketing, and paid media.
Pros: Integrated marketing approach, data-focused.
Cons: PR is one of many services, not their sole specialty.
Walker Sands
Walker Sands is a B2B tech PR and digital marketing agency, but they have strong experience with ecommerce platforms and technology. They excel at positioning companies as industry leaders through data-driven campaigns and thought leadership.
Pros: Expertise in B2B and ecommerce tech, integrated services.
Cons: Less focus on direct-to-consumer product PR.
AMP3 PR
AMP3 PR is a fashion-focused public relations agency based in New York City. They are known for their expertise in celebrity and influencer seeding, events, and media relations for fashion and accessory brands.
Pros: Strong fashion industry connections, influencer marketing expertise.
Cons: Highly specialized, may not be suitable for other ecommerce niches.
Zapwater Communications
Zapwater is an award-winning agency with offices in Chicago, Los Angeles, and Miami. They specialize in lifestyle and travel brands, offering creative PR campaigns that blend media relations with influencer marketing and events.
Pros: Creative campaign ideas, expertise in lifestyle sectors.
Cons: Retainer model may be costly for smaller brands.
Rachel Kay Public Relations
RKPR focuses on consumer-packaged goods (CPG), particularly in the food and beverage space. They help CPG ecommerce brands secure media placements in top-tier outlets to drive retail and online sales.
Pros: Deep expertise in the food and beverage industry.
Cons: Niche focus may not apply to all ecommerce stores.
SourceCode Communications
SourceCode Communications works with technology brands, from startups to enterprises. They use storytelling to communicate complex ideas and build brand narratives, which is valuable for tech-heavy ecommerce products.
Pros: Strong tech industry knowledge, focus on storytelling.
Cons: May not be the best fit for simple consumer products.
Praytell
Praytell is a creative communications agency that blends PR, social, and digital services. They are known for their innovative campaigns and work with a mix of large and small consumer brands, helping them connect with audiences in fresh ways.
Pros: Creative and integrated campaigns, strong digital capabilities.
Cons: Their broad approach may not suit brands needing pure PR focus.
Fishman PR
Fishman PR is best known for its work with franchise brands, but their expertise in local media and brand building is valuable for any ecommerce company with a local or regional focus. They help brands build credibility from the ground up.
Pros: Expertise in franchising and local PR.
Cons: Less focused on national DTC or Shopify-first brands.
Why Media Coverage is Crucial for DTC Brands
In the world of direct-to-consumer (DTC) sales, trust is everything. A potential customer visiting your Shopify store for the first time is asking themselves, "Is this brand legitimate?" Media coverage from a credible ecommerce PR agency provides an immediate answer. Seeing your products featured on familiar news sites acts as a powerful trust signal, much like a positive review. According to a study by Nielsen, earned media (like PR placements) is the most trusted form of advertising. Furthermore, this online retail media coverage generates high-authority backlinks, which are a critical ranking factor for search engines. This boosts your store’s visibility on Google, driving organic traffic long after the initial announcement.
The Power of a Product Launch PR Campaign
A successful product launch isn't just about turning on a new page on your website. It's about building excitement and demand before the product is even available. A strategic product launch PR campaign is one of the most effective ways to do this. By sending out a press release through a service like PR.plus, you can:
Secure Early Reviews: Get your product in front of journalists and bloggers who can provide early testimonials.
Build an Audience: Announce your launch date and capture emails from interested customers.
Create SEO Momentum: Start building backlinks and search authority for your new product page before it even goes live.
Generate Social Proof: Use the "As Seen On AP News" and other media badges on your launch day materials to maximize conversions.
This proactive approach turns a simple launch into a major market event, driving more sales from day one.
Our AI-powered platform simplifies the entire process. You provide the key details, and we handle the rest, from writing to distribution.
Guaranteed Media Placements
Boost Your Store's SEO
Get "As Seen On" Badges
Integrating PR with Your Digital Marketing Strategy
Public relations should not exist in a silo. The content and authority generated from your PR efforts can amplify every other part of your marketing stack. For example, a press release about a new product can be repurposed into social media content, email newsletters, and blog posts. The high-quality backlinks earned from a Shopify press release will improve the effectiveness of your SEO efforts across the entire site. You can also use quotes from your media pickups in your Facebook or Google ads to increase their click-through rates. By treating PR as a core component of your growth strategy, you create a powerful flywheel where each marketing channel makes the others more effective.
Why Choose PR.plus?
PR.plus offers what most traditional agencies cannot. We guarantee placements on major news networks like AP News. Our prices are transparent and affordable. We deliver results in hours, not weeks. Your success is our priority.
Ecommerce PR Services
We provide a complete suite of services designed for ecommerce success. Our team handles everything required to get your brand featured in the news.
- Product Launch Press Releases - Shopify Store Announcements - DTC Brand Storytelling - Funding & Expansion News - Partnership Announcements
