Top Event PR Agency Options for Your Next Launch
Your event deserves media attention. But choosing the right event PR agency is tough. Let's break down the options.
Businesses often struggle to get media attention for their events in a crowded market. A professional event PR agency can make the difference. PR.plus offers an affordable and effective solution, securing guaranteed placements on AP News, Bloomberg, and over 500+ outlets with a rapid turnaround. We help you announce your product launch, conference, or trade show to the world.
What Does an Event PR Agency Do?
An event PR agency executes strategies to get your event featured in the media. Their work drives awareness, ticket sales, and brand credibility.
Key services often include:
Media Relations: Pitching your event to journalists, bloggers, and influencers.
Press Material Creation: Crafting compelling press releases, media kits, and story angles. Read our guide on how to write a press release for more tips.
Event Promotion: Securing pre-event interviews, feature stories, and calendar listings.
On-Site Support: Managing press check-in, coordinating interviews, and handling media requests during the event.
Post-Event Coverage: Distributing news about the event's success, such as attendance figures or key announcements.
Ultimately, their job is to build a narrative that makes your event a must-attend affair. Explore our affordable packages to see how we can help.
How to Choose the Right Event PR Agency
Selecting the right partner is critical for your event's success. Look for these key signals:
✅ Relevant Experience: Have they promoted events similar to yours in size and industry? Ask for case studies.
✅ Clear Process: Do they have a structured plan for promoting your event? They should be able to explain their strategy clearly.
✅ Transparent Pricing: You should know exactly what you're paying for. Avoid agencies with vague proposals or hidden fees.
🚩 Vague Promises: Be wary of agencies that promise front-page coverage in The New York Times without a clear, credible strategy.
Feature | PR.plus | 5W Public Relations | Jive PR + Digital | AMW Group |
|---|---|---|---|---|
Core Service | Press Release Distribution | Full-Service PR & Event Management | Integrated PR & Digital Marketing | Entertainment & Music PR |
Pricing Model | Flat-Rate Packages (from $147) | Monthly Retainer ($10k+) | Monthly Retainer / Project Fee | Project Fee |
Guaranteed Placements | ✅ Yes (AP News, 500+ outlets) | ❌ No | ❌ No | ❌ No |
Turnaround Time | 6-48 Hours | Weeks to Months | Weeks to Months | Weeks to Months |
Best For | Startups, SaaS, E-commerce Events | Large Corporations & High-Profile Launches | Lifestyle & Tech Brands | Concerts & Celebrity Events |
PR.plus
5W Public Relations
Jive PR + Digital
AMW Group
JCUTLER media group
Demonstrate PR
SHIFT Communications
Finn Partners
Firecracker PR
Walker Sands
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PR+ Advantage
Guaranteed Media Coverage
Fast 48-Hour Turnaround
Amplify Your Event's Reach
Reach a Global Audience
Writing and Editing Included
Boost SEO With Backlinks
Get "As Seen On" Badges
The Top Event PR Agencies to Consider
Finding the right partner to promote your event is crucial. We've compiled a list of agencies known for their event promotion services to help you compare your options.
1. PR.plus
PR.plus offers a modern alternative to traditional event PR. Instead of high retainers, we provide guaranteed press release distribution to major networks like AP News, Bloomberg, and over 500 other outlets. It's an ideal solution for product launches, conference announcements, and grand openings that need fast, widespread coverage without the agency price tag. Our pricing is transparent and our distribution list is extensive, ensuring your news gets seen.
Pros: Guaranteed placements, affordable flat-rate pricing, fast 48-hour turnaround, writing and SEO included.
Cons: Primarily focused on press release distribution rather than full-service event management.
2. 5W Public Relations
5WPR is a large, full-service PR firm in New York City with a dedicated events division. They are known for handling high-profile product launches and large-scale corporate events. Their services are comprehensive, covering everything from media relations to celebrity wrangling and on-site management.
Pros: Extensive experience, wide range of services, strong media connections.
Cons: High retainer fees, may not be suitable for smaller businesses or startups.
3. Jive PR + Digital
Jive PR + Digital is a results-driven agency that works with brands in the lifestyle, technology, and entertainment sectors. They have a strong track record of securing high-quality media placements for events and product launches. Their approach integrates traditional PR with digital marketing strategies.
Pros: Strong industry focus, proven results, integrated digital services.
Cons: Can be selective about clients, pricing is on the higher end.
4. AMW Group
AMW Group is a marketing and PR firm with a strong focus on the entertainment and music industries. They are experts at promoting concerts, festivals, and celebrity-driven events. Their services include media outreach, red carpet management, and influencer marketing.
Pros: Deep expertise in entertainment, strong celebrity and influencer network.
Cons: Niche focus may not be a fit for corporate or B2B events.
5. JCUTLER media group
This agency is well-regarded in the tech and startup communities. They specialize in telling compelling stories for innovative companies, making them a great choice for tech product launches, funding announcements, and industry conferences. They excel at positioning founders as thought leaders.
Pros: Strong tech industry connections, focus on storytelling, experienced team.
Cons: Boutique size means they have limited capacity.
6. Demonstrate PR
Based in San Francisco, Demonstrate PR works with consumer-facing brands in food, beverage, and wellness. They are skilled at creating experiential events that generate buzz and media attention. Their services are a good fit for brands looking to make a splash with a physical activation or launch party.
Pros: Expertise in consumer brands, creative and strategic approach.
Cons: Geographic focus might not be ideal for national campaigns.
7. SHIFT Communications
SHIFT is a data-driven PR agency with offices across the US. They work with clients in technology, healthcare, and consumer sectors. Their approach to event PR is analytical, focusing on metrics and measurable results. They are a solid choice for B2B trade shows and conferences.
Pros: Data-driven strategies, expertise in B2B tech and healthcare.
Cons: Agency structure can sometimes feel less personal than a boutique firm.
8. Finn Partners
A global PR powerhouse, Finn Partners has the resources and network to handle massive international events. They offer a full suite of services and have dedicated practice areas for dozens of industries. Their scale is a significant advantage for multinational corporations launching a new product or hosting a global summit.
Pros: Global reach, extensive resources, deep industry expertise.
Cons: Their services come at a premium price point and are geared toward large enterprises.
9. Firecracker PR
Firecracker PR is known for its "Ignites" process, which aims to secure top-tier media coverage within 30 days. They are a good option for companies that need to generate significant buzz for an event on a tight timeline. They specialize in B2B tech and are very results-oriented.
Pros: Focus on rapid results, clear methodology, strong B2B tech experience.
Cons: Aggressive timelines may not fit every company's culture.
10. Walker Sands
Walker Sands is a PR and digital marketing agency that specializes in B2B technology. They have a great deal of experience with trade show PR, helping clients stand out in crowded exhibition halls. Their integrated approach combines media relations with content and demand generation.
Pros: Deep B2B tech expertise, integrated marketing services, strong trade show experience.
Cons: Niche focus on B2B may not be suitable for consumer-facing events.
Beyond the Hype: Measuring Event PR Success
Getting media placements is just the first step. The true value of event PR lies in its impact on your business goals. While vanity metrics like "potential reach" are common, smart founders focus on tangible outcomes. According to Forbes, tying PR activities to business objectives is key. Track metrics that matter, such as:
Referral Traffic: How many visitors came to your event registration page from news articles? Use UTM codes in your press release links to track this accurately.
Social Media Mentions: Monitor hashtags and brand mentions to gauge the conversation and sentiment around your event.
Domain Authority Lift: The backlinks from high-authority news sites can provide a measurable boost to your website's SEO performance over time.
Ticket Sales & Registrations: The ultimate metric. Did your PR campaign directly contribute to filling the room, whether virtual or physical?
By focusing on these metrics, you can clearly demonstrate the ROI of your investment in event promotion services.
Types of Events That Benefit from PR
Nearly any event with a clear purpose and audience can benefit from strategic public relations. A targeted press release campaign can build excitement and credibility for a wide variety of occasions.
Product Launches: Announce your new product to the world and drive early interest. A well-timed press release can secure crucial first-day media coverage.
Conferences and Trade Shows: Promote your conference's key speakers, sessions, and sponsorship opportunities. For trade shows, PR helps drive booth traffic and schedule media briefings.
Grand Openings: Announce a new store, office, or franchise location to the local community. Media coverage can attract local customers and establish your presence.
Fundraisers and Charity Events: Share the story behind your cause to attract donors, volunteers, and attendees. Positive press can significantly boost fundraising efforts.
Virtual Events and Webinars: Even online events need promotion. PR can position your webinar as a must-attend event for industry professionals, driving registrations globally.
Each type of event requires a unique angle. A grand opening story is different from a B2B conference announcement, but both rely on clear, newsworthy information to succeed.
Our AI-powered platform makes it easy. Just provide your event details, and we handle the rest, from writing to distribution.
Guaranteed Media Coverage
Fast 48-Hour Turnaround
Amplify Your Event's Reach
Integrating PR with Your Overall Event Marketing Strategy
Public relations should not exist in a silo. For maximum impact, your event PR strategy must be tightly integrated with your other marketing channels. A cohesive campaign ensures your message is consistent and reaches the widest possible audience.
Consider these integration points:
Social Media: Share your media placements on LinkedIn, Twitter, and other relevant platforms. "As Seen On" badges from outlets like Business Insider or AP News build instant credibility with your followers. Tag the journalists and outlets that covered you to expand reach.
Email Marketing: Include links to your press coverage in your email newsletters to subscribers and potential attendees. This social proof can be a powerful tool for converting interest into registrations.
Paid Advertising: Use the messaging from your press release in your ad copy. You can even run retargeting campaigns aimed at people who read articles about your event.
Website Content: Create a dedicated press or media page on your event website. Feature logos of the outlets that have covered you to impress visitors and potential partners.
When all your channels work together, the impact of each one is amplified. A press release can be the spark that ignites a much larger and more effective marketing fire.
Why Choose PR.plus?
PR.plus delivers guaranteed media placements at a fraction of the cost of traditional agencies. Our process is fast, transparent, and designed for founders. We handle everything from writing to distribution, so you can focus on your event. Get your announcement on AP News and 500+ other sites in under 48 hours.
Our Event PR Services
We specialize in amplifying your event's message through strategic press release distribution. Our service is designed to get your announcement in front of a massive audience quickly and affordably.
- Product Launch Announcements - Conference & Trade Show PR - Grand Opening Promotions - Virtual Event Publicity - Speaker & Sponsor Announcements
