Compare Film PR Agency Services | PR.plus
Struggling to get your film noticed in a crowded market? The right film PR agency can make the difference between a hit and a miss.
Filmmakers often struggle to find a film PR agency that delivers real results without a massive budget. PR.plus solves this by offering guaranteed placements across 500+ news outlets, including AP News. We combine affordability with a fast, professional service to ensure your film's announcements get the media attention they need to build buzz and attract audiences.
What Does a Film PR Agency Do?
A film public relations agency secures media coverage to build awareness and excitement for a movie. Their main goal is to generate positive press that encourages people to see the film.
Key services often include:
Media Outreach: Pitching stories about the film to journalists, critics, and influencers.
Press Release Distribution: Announcing key news like casting, production starts, and distribution deals. Learn how to write one here.
Film Festival Publicity: Managing press and creating buzz at festivals like Sundance, TIFF, and Cannes.
Talent Coordination: Arranging interviews for directors, writers, and actors.
Event Management: Organizing premieres, red carpets, and press screenings.
Ultimately, they help shape the public conversation around a film. This work is vital for both independent creators and major studios alike. Explore our affordable packages to see how we can help.
How to Choose the Right Film PR Agency
Finding the perfect fit for your movie requires looking at a few key factors. Don't just go with the first name you see. Here’s what to look for:
✅ Relevant Experience: Have they worked on films similar to yours in genre or budget?
✅ Transparent Pricing: Do they offer clear, upfront costs, or is everything behind a vague "contact us" wall?
✅ Realistic Promises: Be wary of agencies that guarantee a review in The New York Times. Look for firms that promise tangible outcomes, like guaranteed press release placements.
✅ Good Communication: You need a partner who is responsive and keeps you in the loop.
Feature | PR.plus | Traditional Agency (e.g., Falco Ink) | Boutique Agency (e.g., Organic Marketing) |
|---|---|---|---|
Guaranteed Placements | ✅ Yes | ❌ No | ❌ No |
Starting Price | $147 | $5,000+ / month | $3,000+ / month |
Press Release Writing | ✅ Included | ✅ Included | ✅ Included |
Distribution Network | AP News + 500+ Outlets | Varies (Curated Lists) | Varies (Niche Lists) |
Turnaround Time | 6-48 Hours | Weeks / Months | Weeks / Months |
Best For | Fast Announcements & Building Buzz | Long-Term Campaigns | Festival Premieres |
PR.plus
Organic Marketing
Prodigy Public Relations
Rogers & Cowan PMK
Cinetic Media
Falco Ink.
Larsen Associates
October Coast
Accolade PR
Block-Gore PR
Culture Hype
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PR+ Advantage
Guaranteed Media Placements
AP News Network Reach
Fast 48-Hour Turnaround
Build Instant Credibility
"As Seen On" Media Badges
Affordable Flat-Rate Pricing
Professional Writing Included
The Top 11 Film PR Agencies to Consider
Choosing the right partner for your movie public relations is crucial. Below, we compare some of the leading film PR agencies to help you make an informed decision.
1. PR.plus
PR.plus offers a unique model that is ideal for filmmakers who need guaranteed media coverage without the high cost of a traditional retainer. We focus on distributing your official announcements—like casting news, production updates, or festival selections—quickly and affordably. Our all-in-one packages include professional press release writing and SEO optimization, ensuring your news is ready for both journalists and search engines. With a network of over 500 outlets including the AP News, we make it simple to build buzz. Check our transparent pricing to see how we fit your budget.
Pros: Guaranteed placements, affordable flat-rate pricing, fast turnaround (under 48 hours), writing and SEO included.
Cons: Best suited for announcements rather than long-term, hands-on media relations and critic outreach.
2. Organic Marketing
Based in Los Angeles, Organic Marketing is a boutique agency known for its work on independent films and documentaries. They focus on creating tailored campaigns for film festival premieres and theatrical releases, often working closely with filmmakers to develop a strategic narrative.
Pros: Strong focus on independent cinema, experienced with festival circuits.
Cons: Likely requires a significant budget and retainer; not suited for one-off announcements.
3. Prodigy Public Relations
Prodigy PR is a well-regarded agency that handles publicity for films, television, and corporate entertainment clients. They are known for their strategic campaigns and strong media relationships, making them a solid choice for larger projects aiming for mainstream coverage.
Pros: Established industry relationships, full-service campaigns.
Cons: Services are geared towards bigger budget productions and corporate clients.
4. Rogers & Cowan PMK
As one of the largest and most powerful entertainment PR firms, Rogers & Cowan PMK represents A-list talent, major studios, and global brands. Their services are comprehensive, covering every aspect of publicity, but come at a premium price point accessible to few.
Pros: Unmatched industry connections, global reach.
Cons: Extremely expensive and not accessible for most independent filmmakers.
5. Cinetic Media
Cinetic Media offers a wide range of services beyond PR, including film sales and financing. Their publicity arm is well-respected, particularly for handling high-profile documentaries and narrative films at top-tier festivals like Sundance and Cannes.
Pros: Integrated services including sales and financing, strong festival presence.
Cons: Focus is often on securing distribution deals, not just general publicity.
6. Falco Ink.
Falco Ink is a New York-based PR agency with a strong reputation for promoting independent films. They are known for their thoughtful, targeted campaigns and have helped launch many critically acclaimed movies into the marketplace.
Pros: Specializes in independent and arthouse films, respected by critics.
Cons: Campaigns are selective and likely require a long-term commitment.
7. Larsen Associates
Larsen Associates specializes in awards season campaigns, particularly for the Oscars and Golden Globes. They work on everything from major studio releases to independent and foreign films, helping them gain recognition from industry voters.
Pros: Expertise in awards campaigns, strong relationships with guilds and critics.
Cons: Highly specialized service that may not fit general publicity needs.
8. October Coast
October Coast is a PR agency that often works with genre films, such as horror, sci-fi, and action. They provide affordable and targeted publicity services aimed at getting these films in front of their core fanbase and relevant media outlets.
Pros: Specializes in genre films, offers accessible campaign options.
Cons: Niche focus may not be suitable for all types of films.
9. Accolade PR
Accolade PR focuses on publicity for talent, filmmakers, and production companies. They work to build the profiles of their clients within the industry through media placements, speaking engagements, and strategic networking.
Pros: Strong focus on personal branding for filmmakers and actors.
Cons: Less focused on publicity for individual film releases.
10. Block-Gore PR
This is another respected agency with a long history of working on both studio and independent film releases. They have a reputation for being hands-on and strategic, with strong connections to national media outlets.
Pros: Experienced team, handles a mix of commercial and independent projects.
Cons: Operates on a traditional retainer model that can be costly.
11. Culture Hype
Culture Hype is a PR and marketing agency that works across music, film, and art. Their approach is often geared towards creating cultural moments and connecting projects with a younger, digitally native audience.
Pros: Modern, culturally-focused approach; strong with digital media.
Cons: Film PR is just one part of their broader business.
Why Indie Filmmakers Need Movie Public Relations
For independent filmmakers, visibility is the biggest challenge. Without the marketing budget of a major studio, even a brilliant film can go unnoticed. This is where movie public relations becomes a critical tool. A strategic PR campaign can help an indie film cut through the noise by building credibility with journalists and influencers. Securing placements in respected outlets can attract the attention of distributors, festival programmers, and audiences. According to a report from the Film Independent organization, grassroots marketing and PR are essential for the financial viability of indie projects. It’s not just about getting reviews; it’s about starting a conversation and building a community around your film long before its release.
The Role of PR in Film Festival Publicity
A film festival premiere is one of the most important events in a film's life. It's the first time the movie is shown to critics, industry professionals, and the public. Effective film festival publicity is essential to capitalize on this moment. A PR agency's work starts weeks before the festival, pitching stories to long-lead press and scheduling interviews. During the festival, they manage the press line, wrangle talent for interviews, and monitor for reviews and social media buzz. A successful festival run, amplified by great PR, can lead to rave reviews, distribution deals, and sustained momentum for the film's theatrical release.
We simplified the PR process so you can focus on your film. Just give us the details, and our team handles the rest from writing to distribution.
Guaranteed Media Placements
AP News Network Reach
Fast 48-Hour Turnaround
Measuring the ROI of Your Film PR Campaign
How do you know if your investment in a film PR agency is paying off? While ticket sales are the ultimate goal, the return on investment (ROI) for PR is measured in several ways. The most direct metric is the number and quality of media placements. A detailed report showing your film's name in hundreds of publications is a tangible asset. Other key performance indicators include an increase in traffic to the film's website, growth in social media followers and engagement, and inbound requests from distributors or sales agents. These outcomes demonstrate that the PR campaign is successfully building awareness and demand, creating long-term value for your project.
Your Film, In The News
Get your film the attention it deserves without the high cost of a traditional agency. PR.plus offers guaranteed placements on major news networks. We deliver fast, measurable results that build credibility and attract audiences.
Our Film PR Services
We specialize in getting your film's key announcements into the news. From casting decisions and production milestones to festival acceptances, we craft and distribute compelling press releases that build momentum.
- Casting & Production Announcements - Film Festival Selections - Distribution Deal Announcements - Premiere Date Press Releases - Crowdfunding Campaign Publicity
