Top Financial Services PR Agency Options Compared
Your financial brand deserves the spotlight. The right financial services PR agency can secure media coverage that builds trust and drives growth.
Businesses in finance and fintech often struggle to find a financial services pr agency that is both effective and affordable. Many traditional firms require large monthly retainers with no guaranteed results. PR.plus offers a better way. We provide guaranteed placements on major networks like AP News and 500+ other outlets, with professional writing and a 48-hour turnaround, all for a flat, transparent fee.
What Does a Financial PR Firm Do?
A financial PR firm helps companies in the financial sector manage their public perception and communicate effectively with the media, investors, and the public. Their core job is to build and protect the brand's reputation.
Media Relations: Securing positive coverage in relevant financial news outlets.
Investor Relations: Crafting communications for shareholders and the investment community.
Crisis Management: Handling negative news and protecting the company's reputation.
Content Creation: Developing press releases, articles, and reports that establish thought leadership. See our pricing to learn more.
Brand Positioning: Defining and promoting a clear, compelling brand message. Check out our distribution list.
Ultimately, they ensure that the company's story is told accurately and persuasively to the audiences that matter most.
How to Choose the Right Financial PR Agency
Selecting the right agency is a critical decision. Here are a few things to consider to ensure you find the perfect fit for your brand's needs.
✅ Industry Specialization: Do they have proven experience in finance, fintech, or your specific niche?
✅ Proven Results: Can they show you examples of successful placements for similar companies?
✅ Media Connections: Do they have a strong network of financial journalists and publications?
✅ Pricing Structure: Is their pricing transparent and does it align with your budget and goals?
Pro Tip: Ask directly about guaranteed placements. Many traditional agencies work on retainers without guaranteeing any specific results. Services like PR.plus offer a clear deliverable, ensuring you get value for your investment.
Feature | PR.plus | Traditional Agency (e.g., Prosek) | 5WPR |
|---|---|---|---|
Pricing Model | Flat-Rate (from $147) | Monthly Retainer ($10k+) | Monthly Retainer ($5k+) |
Guaranteed Placements | Yes (AP News, 500+ outlets) | No (Best effort) | No (Best effort) |
Turnaround Time | 6-48 Hours | Weeks to Months | Weeks |
Key Outlets | AP News, Bloomberg, Benzinga, Digital Journal | Varies (Tier 1 media relationships) | Varies (Broad consumer & business media) |
Writing Included | Yes, professional writing & SEO | Yes, as part of retainer | Yes, as part of retainer |
Best For | Fast, guaranteed coverage for announcements | Long-term strategic counsel & reputation management | Integrated consumer & financial campaigns |
PR.plus
Prosek Partners
5WPR
Vested
FischTank PR
Caliber Corporate Advisers
Wachsman
Gregory FCA
Cognito
ICR
Dukas Linden Public Relations
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PR+ Advantage
Guaranteed Finance Placements
Fast 48-Hour Turnaround
AP News & Bloomberg Network
"As Seen On" Media Badges
Builds Instant Credibility
SEO-Optimized Press Releases
Affordable Flat-Rate Pricing
The Top Financial Services PR Agencies to Consider
Finding the right partner to handle your brand's narrative is crucial in the high-stakes world of finance. We've compared some of the leading financial services PR agencies to help you decide.
1. PR.plus
PR.plus stands out by offering a unique, execution-focused model perfect for financial and fintech companies needing guaranteed media coverage without the traditional agency overhead. We combine expert writing with a powerful distribution network that includes AP News, Bloomberg Terminal syndication, and over 500 other outlets. Our transparent pricing and fast turnaround times make us an ideal partner for funding announcements, product launches, and building market credibility. See our full distribution list to learn more.
Pros:
Guaranteed placements on major news networks.
Extremely fast turnaround, typically under 48 hours.
Affordable flat-rate pricing with no retainers.
Includes professional writing and SEO optimization.
Cons:
Does not offer long-term strategic consulting or retainer-based services.
2. Prosek Partners
Prosek Partners is a well-established financial communications firm that offers a wide range of services, including media relations, crisis management, and investor relations. They are known for their deep industry expertise and senior-level counsel, serving major players in banking and asset management.
Pros:
Strong reputation in the financial industry.
Offers comprehensive strategic communications.
Cons:
Very expensive, retainer-based model.
Slower execution compared to distribution platforms.
3. 5WPR
5WPR is a large, full-service PR agency with a dedicated financial services practice. They work with a broad range of clients, from publicly traded companies to fintech startups. Their services cover media relations, digital marketing, and reputation management, leveraging their extensive media contacts.
Pros:
Large agency with significant resources.
Integrated digital and PR services.
Cons:
Placement results are not guaranteed.
Can be less specialized than boutique finance firms.
4. Vested
Vested is an integrated communications agency focused exclusively on the financial services sector. They are known for their strategic, data-driven campaigns that cover PR, marketing, and digital. They cater to a global client base across fintech, asset management, and banking.
Pros:
Deep specialization in financial services.
Offers a full suite of marketing services.
Cons:
High-cost retainer model.
Better suited for large, long-term campaigns.
5. FischTank PR
FischTank PR is a boutique agency that covers several sectors, including finance and fintech. They focus on securing high-quality media placements and building brand narratives for their clients. The firm is known for its hands-on approach and strong media relationships.
Pros:
Boutique agency with a client-focused approach.
Good track record in securing media placements.
Cons:
Smaller network than larger agencies or distribution services.
Does not guarantee placements.
6. Caliber Corporate Advisers
Caliber focuses on providing strategic communications and content marketing for financial services and fintech companies. They are respected for their industry knowledge and ability to connect clients with key media and influencers, helping them build thought leadership and brand authority.
Pros:
Strong focus on fintech and financial services.
Expertise in content and thought leadership.
Cons:
Primarily serves clients on a retainer basis.
Less focused on rapid, wide-scale distribution.
7. Wachsman
Wachsman is one of the world's largest PR agencies specializing in the blockchain and cryptocurrency space. They offer strategic advisory, media relations, and crisis communications for Web3 projects, exchanges, and funds. Their deep crypto-native expertise makes them a go-to for the digital asset industry.
Pros:
Leading expert in the crypto and blockchain niche.
Global team with strong crypto media connections.
Cons:
Highly specialized; may not be suitable for traditional finance.
Premium pricing for their services.
8. Gregory FCA
Gregory FCA is a large, B2B-focused PR firm with a very strong financial services practice. They have been in the business for over 30 years and offer a mix of public relations, investor relations, and digital marketing. They are known for creating impactful campaigns for asset managers and financial technology firms.
Pros:
Long-standing reputation and experience.
Integrated investor relations and PR services.
Cons:
Traditional agency model with associated high costs.
May not be as agile as newer platforms.
9. Cognito
Cognito is a global PR and marketing agency dedicated to finance, technology, and professional services. With offices in major financial hubs, they help clients build their brands and navigate complex markets through integrated communication strategies.
Pros:
Global presence and perspective.
Focus on finance and technology integration.
Cons:
Geared towards large multinational corporations.
Services come at a premium price point.
10. ICR
ICR is a global strategic communications and advisory firm that combines PR, investor relations, and digital services. They have a substantial financial services practice that advises public and private companies on everything from IPOs to ongoing corporate communications.
Pros:
Strong expertise in investor relations and capital markets.
Offers senior-level strategic advice.
Cons:
One of the most expensive options.
Focused on large-cap and publicly traded companies.
11. Dukas Linden Public Relations (DLPR)
DLPR is a New York-based agency specializing in financial and professional services. They are known for their intelligent and aggressive media relations tactics, helping clients like asset managers and investment banks earn coverage in top-tier outlets.
Pros:
Strong media relations capabilities.
Deep expertise in asset management.
Cons:
Boutique size may limit reach for some clients.
Retainer-based and results are not guaranteed.
12. BackBay Communications
BackBay Communications provides integrated branding, marketing, and public relations services for financial companies, with a focus on private equity, fintech, and asset management. They are known for building strong brands and driving growth for their clients.
Pros:
Integrated approach to branding and PR.
Specialization in private equity and fintech.
Cons:
Focus on long-term, integrated campaigns.
Higher cost structure than distribution-focused services.
Why Financial Media Relations Matters More Than Ever
In an industry built on trust, financial media relations are non-negotiable. Today's investors and consumers are more skeptical than ever, and a single negative headline can have lasting consequences. According to a 2023 Edelman Trust Barometer report, the financial services sector remains one of the least trusted industries globally. This makes positive, third-party validation from credible news sources incredibly valuable.
A strategic press release distributed through a reputable network like AP News accomplishes several goals. It builds a public record of your company's milestones, enhances credibility, and provides marketing material for your website and investor decks. For publicly traded companies, consistent news flow is essential for maintaining investor confidence and complying with disclosure norms. For startups, it's about building the initial wave of trust needed to attract users and funding.
The Rise of Fintech PR Services
The fintech landscape is fiercely competitive. Startups are constantly vying for market share, talent, and venture capital. A specialized fintech PR service is crucial for cutting through the noise. Unlike traditional finance, fintech is often about disruption, innovation, and rapid growth. The stories are different, and so are the media strategies.
Key moments where fintech PR is critical include:
Funding Announcements: Announcing a seed round or Series A funding builds momentum and attracts future investors.
Product Launches: A well-timed press release can drive early adoption and user sign-ups.
Partnership Deals: Highlighting collaborations with established players lends credibility to a young company.
Data-Driven Reports: Publishing unique industry insights positions your brand as a thought leader.
An effective fintech PR strategy uses these events to build a consistent narrative of growth and innovation, making the company more attractive to all stakeholders.
Our AI-powered platform makes it simple. Just provide a few details, and our team handles the writing, editing, and distribution from start to finish.
Guaranteed Finance Placements
Fast 48-Hour Turnaround
AP News & Bloomberg Network
Measuring ROI from Your Investment PR Firm
How do you measure the return on investment from an investment PR firm or a press release campaign? While traditional agencies often talk in terms of ad value equivalency (AVE), modern metrics provide a clearer picture of business impact.
Here are key performance indicators to track:
SEO Impact: High-authority backlinks from news sites can significantly boost your website's domain authority and search engine rankings. Track your keyword positions and organic traffic after a campaign.
Website Referral Traffic: Use analytics to see how many visitors come to your site from articles featuring your news.
Lead Generation: Did the press release drive demo requests, sign-ups, or sales inquiries? This is the most direct measure of ROI.
"As Seen On" Social Proof: The value of adding logos like "As seen on Bloomberg, AP News, and Benzinga" to your website is immense. It builds instant trust and can directly increase conversion rates.
By focusing on these tangible outcomes, you can see how strategic PR contributes directly to business growth, making it a measurable and vital investment.
Why Choose PR.plus?
PR.plus combines the reach of a traditional agency with the speed and affordability of a modern platform. We guarantee placements on major news networks. Our process is fast and transparent. You get high-impact results without the high cost of a retainer.
Our Financial PR Services
We provide a complete, end-to-end solution for your financial announcements. Our service includes professional press release writing, SEO optimization to enhance search visibility, and wide-scale distribution to relevant financial media outlets.
- Funding Announcement PR - Fintech Product Launches - Investment Firm Updates - Crypto & Web3 Project News - Executive Hire Announcements
