Compare Top Healthcare PR Agency Services & Pricing | PR.plus
Struggling to get your healthcare brand noticed? Choosing the right medical PR firm is key. We compare the top players to help you decide.
Finding a healthcare PR agency that delivers results without charging a fortune can be a challenge. Many businesses grow frustrated with expensive retainers and a lack of guaranteed outcomes. At PR.plus, we offer a different approach: guaranteed press release placements on AP News and 500+ outlets at a flat, affordable rate. We deliver professional writing and fast turnarounds to get your brand the attention it deserves.
What Does a Healthcare Public Relations Firm Do?
A healthcare public relations firm helps medical, wellness, and health tech companies build credibility and manage their public image. Their main goal is to secure positive media coverage and communicate clear, compelling messages to patients, investors, and partners.
Key activities include:
Brand Messaging: Crafting the core story and value proposition.
Media Relations: Building relationships with journalists to earn media coverage.
Content Creation: Writing press releases, articles, and white papers. Learn how to write a great press release here.
Crisis Management: Handling negative news and protecting the brand's reputation.
Product Launches: Announcing new technologies, drugs, or services to the market.
Ultimately, these firms help you build trust in a highly regulated and competitive industry. Explore our affordable PR packages to see how we simplify the process.
How to Choose the Right Medical PR Firm
Selecting a partner to manage your brand's reputation is a critical decision. Here’s what to look for:
✅ Industry Specialization: Do they understand the nuances of health tech, pharma, or patient care? A firm that speaks your language will tell your story more effectively.
🚩 Vague Promises & High Retainers: Be wary of agencies that charge hefty monthly fees without guaranteeing specific outcomes.
✅ Guaranteed Placements: Look for services that promise distribution to specific, high-authority networks. This ensures you get real value.
✅ Transparent Reporting: A good partner provides clear reports showing exactly where your news was published.
Pro Tip: Start with a single press release campaign to test a service's effectiveness before committing to a long-term contract. This lets you evaluate their process, quality, and results firsthand.
Feature | PR.plus | Cision PR Newswire | FINN Partners (Traditional Agency) |
|---|---|---|---|
Service Model | Flat-Fee Distribution | Tiered Distribution | Monthly Retainer |
Starting Price | $147 | ~$775+ per release | $5,000 - $20,000+ / month |
Key Outlets | AP News, Bloomberg, Yahoo Finance, 500+ Sites | Extensive network, varies by package | Varies, based on direct pitching |
Writing Included? | ✅ Yes, professional writing included | ❌ No, extra cost | ✅ Yes, as part of retainer |
Turnaround Time | 6-48 Hours | 24-72 Hours | Weeks to Months |
Best For | Startups & businesses needing fast, guaranteed coverage | Large enterprises with big budgets | Companies needing long-term strategic guidance |
PR.plus
Cision PR Newswire
FINN Partners
Real Chemistry
JPA Health
Amendola Communications
Revive
Business Wire
GlobeNewswire
PAN Communications
ICR Westwicke
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PR+ Advantage
Guaranteed News Placements
AP News Network Coverage
Affordable Flat-Rate Pricing
White-Label for Agencies
"As Seen On" Media Badges
Free PR Writing Included
Fast 48-Hour Turnaround
The 12 Best Healthcare PR Agencies & Services
Finding the right partner to handle your brand's narrative is crucial. We've compared some of the top healthcare PR agencies and distribution services to help you make an informed decision.
1. PR.plus
PR.plus bridges the gap between expensive traditional agencies and ineffective DIY outreach. It’s a press release distribution service designed for healthcare companies that want guaranteed media placements without the high cost or long-term commitment of a retainer. For a flat fee, you get a professionally written press release distributed across a network of 500+ outlets, including AP News and Bloomberg. See our pricing to learn more. It's the ideal solution for product launches, funding news, and building SEO authority fast.
Pros:
Guaranteed placements on major news networks.
Affordable flat-fee pricing, no retainers.
Includes professional writing and SEO optimization.
Cons:
Does not manage long-term media relationships.
Not suited for in-depth crisis communications.
2. Cision PR Newswire
PR Newswire is one of the oldest and largest distribution networks. They offer extensive reach but at a premium price. Their service is primarily for distribution; writing and strategy are often extra costs. It's a powerful tool for large corporations but can be cost-prohibitive for startups and mid-sized businesses.
Pros:
Vast, established distribution network.
Trusted by major corporations.
Cons:
Very expensive, with complex pricing tiers.
Writing and support often cost extra.
3. FINN Partners
FINN Partners is a global integrated marketing agency with a strong health practice. They offer comprehensive services, including strategy, public affairs, and creative campaigns. They are a full-service agency, meaning they work on a retainer basis and are best for companies needing a dedicated, long-term strategic partner.
Pros:
Deep expertise in the healthcare sector.
Offers a wide range of strategic services.
Cons:
Requires significant budget and long-term retainer.
Not suitable for one-off announcements.
4. Real Chemistry
Real Chemistry focuses on data and analytics to drive healthcare communications. They are known for their work with pharma and biotech companies, providing services that span the entire product lifecycle. Like other large agencies, they are built for enterprise-level clients who need deep strategic insights and ongoing support.
Pros:
Strong focus on data and analytics.
Specializes in pharma and biotech.
Cons:
High-cost retainer model.
Complex services may be overkill for simple announcements.
5. JPA Health
JPA Health is a boutique agency that exclusively serves the health sector. They are respected for their public affairs, marketing, and advocacy work. They build deep relationships with clients and are a great choice for organizations needing specialized expertise in policy and patient advocacy alongside their PR efforts.
Pros:
Exclusive focus on the health industry.
Strong reputation in policy and advocacy.
Cons:
Primarily a high-touch, retainer-based agency.
May not be as agile for simple distribution needs.
6. Amendola Communications
Amendola is a well-regarded PR and marketing agency specializing in health tech. They have a strong track record of securing high-quality media coverage for their clients. They function as a traditional agency, offering strategy and media relations on a retainer basis, making them a good fit for established B2B health tech companies.
Pros:
Deep expertise in the health tech niche.
Strong media relationships.
Cons:
Requires a monthly retainer commitment.
Less focused on broad, syndicated distribution.
7. Revive
Revive is a marketing communications firm focused on health services, health systems, and health technology. They excel at branding, strategy, and integrated marketing campaigns. They are a strategic partner for organizations navigating complex market challenges, operating on a retainer model for comprehensive support.
Pros:
Strong focus on health systems and services.
Offers integrated marketing and branding services.
Cons:
Expensive retainer-based pricing.
Not designed for simple press release distribution.
8. Business Wire
A subsidiary of Berkshire Hathaway, Business Wire is another major player in press release distribution. They have a strong network, particularly with financial media, and offer services for investor relations. Their pricing and reach are comparable to PR Newswire, making them a solid choice for publicly traded companies or those with big budgets.
Pros:
Excellent distribution to financial outlets.
Reputable and trusted service.
Cons:
High costs per release.
Can be overly complex for smaller companies.
9. GlobeNewswire
GlobeNewswire provides press release distribution with a global reach. They are a strong competitor to Cision and Business Wire, offering multimedia distribution and analytics. While effective, their a la carte pricing model can add up quickly, and they are generally more expensive than modern, flat-fee services.
Pros:
Strong international distribution options.
Good multimedia capabilities.
Cons:
Pricing can be confusing and costly.
Less personalized service compared to smaller firms.
10. PAN Communications
PAN Communications is an integrated marketing and PR agency with a dedicated practice for B2B tech and healthcare brands. They focus on building narratives and securing earned media coverage through strategic storytelling. They work with clients on a retainer, providing ongoing counsel and campaign execution.
Pros:
Strong in B2B tech and healthcare.
Focuses on storytelling and earned media.
Cons:
Retainer model is a significant investment.
Not a fit for single press releases.
11. ICR Westwicke
ICR Westwicke specializes in investor relations and healthcare communications for public and private companies. Their expertise lies in financial communications, IPOs, and M&A transactions. They are a highly specialized consultancy for companies needing to communicate with investors and financial stakeholders.
Pros:
Expertise in investor relations and financial PR.
Deep connections in the financial community.
Cons:
Very niche focus.
Not suitable for general product or company news.
12. Newswire
Newswire offers press release distribution services with various pricing tiers. They provide a platform that competes with more modern services, offering good reach for the cost. However, their most effective packages can become expensive, and guaranteed placements on top-tier sites are not always included in lower-priced tiers.
Pros:
Flexible pricing tiers.
Good balance of cost and reach.
Cons:
Top-tier outlets cost extra.
Results can be less consistent than premium services.
Why Guaranteed Placements Matter in Health Tech PR
In the competitive health tech and medical PR landscape, visibility is everything. While traditional PR agencies focus on "earned media" by pitching journalists, this approach offers no guarantees. It can take months of expensive retainer fees to see any results, if at all. This is where a distribution-focused healthcare PR agency like PR.plus changes the game. We guarantee placement on hundreds of reputable news sites, including the AP News network and Bloomberg Terminals.
This guaranteed coverage provides immediate benefits. First, it creates a powerful online footprint, ensuring your announcement is seen by a wide audience. Second, each placement generates a high-authority backlink, which is a crucial factor for SEO. According to a study by Backlinko, a leading SEO research firm, the number of domains linking to a page is directly correlated with higher search rankings. For a health tech startup, this means your website gains credibility in the eyes of Google, helping you rank above competitors.
Beyond the Press Release: Maximizing Your Healthcare PR Impact
Publishing a press release is just the first step. The real value comes from how you leverage your new media assets. A successful wellness PR services strategy involves promoting your coverage across all your marketing channels. After your announcement goes live with PR.plus, we provide you with "As Seen On" badges featuring the logos of outlets like NBC, CBS, and FOX affiliates.
Here’s how to maximize their impact:
Add Badges to Your Website: Place the "As Seen On" banner on your homepage, product pages, and contact forms. This instantly builds trust and social proof, which can increase conversion rates.
Share on Social Media: Post links to your press release on LinkedIn, Twitter, and other relevant platforms. Tag industry influencers, partners, and journalists to expand your reach.
Include in Sales & Investor Materials: Add the logos and links to your sales decks, investor updates, and email signatures. This demonstrates momentum and third-party validation.
Update Your Team Bios: Feature the coverage on the "About Us" page and on the LinkedIn profiles of your executive team to enhance their thought leadership credentials.
By actively promoting your placements, you turn a single press release into a long-lasting asset that builds credibility across your entire business.
We've simplified the press release process into three easy steps. You provide the key details, and our expert team handles the writing, optimization, and distribution from start to finish.
Guaranteed News Placements
AP News Network Coverage
Affordable Flat-Rate Pricing
Navigating Compliance in Medical and Wellness PR
The healthcare industry is heavily regulated, and public communications are under intense scrutiny. Making unverified medical claims or misleading statements can lead to serious legal and reputational damage. Unlike other industries, healthcare PR requires a deep understanding of compliance standards set by bodies like the FDA and FTC. Any claim about a product's efficacy or health benefits must be backed by verifiable scientific evidence.
At PR.plus, we have a rigorous editorial process to ensure all content is compliant. We do not permit:
Unproven Medical Claims: Statements about curing, treating, or preventing diseases without clear evidence are prohibited.
Get-Rich-Quick Schemes: Financial claims must be realistic and transparent.
Misleading Information: All facts, figures, and quotes must be accurate and verifiable.
Our team reviews every press release to flag potential compliance issues, protecting both your brand and our media partners. This quality control ensures your message is not only powerful but also credible and trustworthy, a cornerstone of any effective medical PR firm.
PR.plus Advantages
Traditional healthcare PR agencies operate on expensive monthly retainers. We provide a straightforward, flat-fee service. You get guaranteed placements on major news networks without long-term contracts. Our professional writers handle the entire process, delivering results in under 48 hours.
Our Healthcare PR Services
We offer an all-in-one press release service tailored for the healthcare industry. Our team handles everything from writing and SEO optimization to distribution across a guaranteed network of over 500 news outlets.
- Press Release Writing & SEO - Guaranteed Media Distribution - Health Tech Launch Campaigns - Funding & Partnership Announcements - Transparent Placement Reporting
