Compare Influencer PR Agency Services & Pricing | PR.plus
Struggling to get your brand seen by the right creators? A great influencer PR agency can connect you with the right audience.
Businesses often look for an influencer PR agency to build credibility and reach new audiences. But many agencies are expensive and lack transparency. PR.plus combines influencer strategy with guaranteed media placements across 500+ outlets, including AP News. We offer a fast, affordable way to turn your creator partnerships into widespread news coverage.
What Does an Influencer PR Agency Do?
An influencer PR agency connects brands with creators to build authentic buzz and credibility. Their main job is to secure positive mentions and features for a brand through strategic influencer partnerships. Here are five key services they provide:
Influencer Identification: Finding and vetting creators who align with your brand's values and audience.
Campaign Strategy: Designing creative campaigns that generate genuine engagement and tell your brand's story.
Content Amplification: Ensuring the content created by influencers reaches the widest possible audience.
Relationship Management: Handling communication, negotiations, and partnerships with influencers.
Performance Tracking: Measuring the campaign's success through key metrics and providing detailed reports.
By combining influencer collaborations with a solid PR strategy, you can build trust and drive growth. See our transparent pricing to understand how we make this process affordable.
How to Choose the Right Influencer PR Agency
Selecting the right agency is key to your campaign's success. Look for a partner that aligns with your goals and budget. Here’s what to watch for:
✅ Proven Track Record: Do they have case studies and clear results?
✅ Transparent Pricing: Are their costs clear and upfront, without hidden fees?
🚩 Vague Promises: Avoid agencies that guarantee viral fame or specific sales numbers.
🚩 No Reporting: Ensure they provide clear, data-driven reports on campaign performance.
Pro Tip: Ask how they measure ROI beyond social media engagement. A great agency will talk about brand lift, SEO impact, and media value.
Feature | PR.plus | Viral Nation | Influencer Marketing Factory |
|---|---|---|---|
Guaranteed News Placements | ✔ | ✘ | ✘ |
Press Release Distribution | ✔ | ✘ | ✘ |
End-to-End Campaign Management | ✘ | ✔ | ✔ |
Pricing Model | Flat Fee (From $147) | Custom Retainer | Per Campaign |
Professional Writing Included | ✔ | ✘ | ✘ |
Best For | Amplifying Partnerships & SEO | Enterprise Brands | Social Content Creation |
PR.plus
Viral Nation
Influencer Marketing Factory
Obviously
HireInfluence
Mediakix
Carusele
The Influencer Agency
NeoReach
TopRank Marketing
August United
4.8
4.5
4.4
4.3
4.2
4.1
4
3.9
4.2
4.1
4
PR+ Advantage
Guaranteed Media Placements
Creator Campaign Amplification
Writing & SEO Included
Transparent Reporting
Affordable Flat-Rate Pricing
Fast 48-Hour Turnaround
Build Authority & Trust
The Top 11 Influencer PR Agencies to Consider
Finding the right partner to manage your brand's image and creator collaborations is crucial. Here’s a look at some of the notable influencer PR agencies and how they stack up.
1. PR.plus
PR.plus offers a unique hybrid model that makes it a powerful choice. Instead of just managing influencer relationships, it amplifies your brand partnerships with guaranteed press release distribution. When you launch a campaign with a creator, PR.plus turns that news into a professionally written story distributed to AP News and a network of 500+ outlets. This approach builds instant credibility, provides valuable SEO backlinks, and gives you "As Seen On" badges to use across your marketing channels. The service is fast, affordable, and includes writing and SEO at no extra cost. Check out our pricing to see how we compare.
Pros:
Guaranteed placements on major news networks.
Combines influencer PR with powerful SEO benefits.
Includes professional writing and editing.
Transparent, flat-rate pricing.
Cons:
Does not handle direct influencer negotiation or payments.
2. Viral Nation
Viral Nation is a full-service agency that covers influencer marketing, talent representation, and performance marketing. They are known for working with top-tier influencers and major brands, offering comprehensive campaign strategies from start to finish. They provide deep analytics and handle all aspects of creator management.
Pros:
Represents a roster of high-profile talent.
Offers end-to-end campaign management.
Cons:
Can be very expensive, geared towards large enterprises.
Complex pricing models.
3. Influencer Marketing Factory
This agency focuses on connecting brands with influencers on TikTok, Instagram, and YouTube. They create authentic and engaging content tailored to specific target audiences. The Influencer Marketing Factory manages the entire campaign process, from identifying influencers to tracking ROI and reporting on results.
Pros:
Strong focus on popular social media platforms.
Data-driven approach to campaign strategy.
Cons:
Mainly focused on content creation, not wider PR.
Lacks a press release or media outreach component.
4. Obviously
Obviously is known for its powerful technology platform and network of thousands of influencers. They manage large-scale campaigns for well-known brands, handling everything from influencer sourcing and communication to content approval and payment. They are a good choice for brands needing to manage many creators at once.
Pros:
Strong platform for managing complex campaigns.
Access to a large and diverse influencer network.
Cons:
Service fees can be high for smaller businesses.
The focus is on logistics over brand narrative.
5. HireInfluence
HireInfluence provides tailored influencer marketing strategies and prides itself on fully managed, creative campaigns. They have been in the industry for over a decade and work to align brands with influencers who can deliver authentic content. Their services include strategy, content creation, and analytics.
Pros:
Deep experience in the influencer space.
Focus on creative and custom campaign development.
Cons:
Campaign costs can be substantial.
Less emphasis on integrating with traditional PR.
6. Mediakix
Founded in 2011, Mediakix is one of the more established agencies in the space. They are known for creating viral campaigns on platforms like YouTube, TikTok, and Instagram. They offer strategy, influencer matchmaking, and campaign execution services, primarily for well-known brands and advertisers.
Pros:
Long track record of successful campaigns.
Expertise in creating trending content.
Cons:
Primarily serves enterprise-level clients.
May not be as agile for startups or smaller brands.
7. Carusele
Carusele uses a unique approach by syndicating the best-performing influencer content to a wider audience through paid media. This helps maximize the reach of a campaign beyond an influencer's organic followers. They focus on delivering measurable results and track content performance closely.
Pros:
Content syndication model boosts reach.
Strong focus on performance metrics.
Cons:
The model relies on paid advertising, adding to costs.
Less focus on earned media placements.
8. The Influencer Agency
Based in the UK, The Influencer Agency is a global firm that connects brands with influencers across various niches. They manage campaigns from start to finish, including talent discovery, content strategy, and reporting. They aim to create authentic storytelling opportunities for brands.
Pros:
Global network of influencers.
Full-service campaign management.
Cons:
Pricing may not be accessible for all businesses.
Does not include news distribution.
9. NeoReach
NeoReach offers an influencer marketing platform powered by data. Their software helps brands search for influencers, manage campaigns, and track performance. While they offer managed services, their core strength is their technology, which is ideal for brands that want to run campaigns in-house.
Pros:
Powerful data and analytics platform.
Flexible service model (SaaS or managed).
Cons:
The platform can have a steep learning curve.
Managed services are geared toward larger budgets.
10. TopRank Marketing
TopRank Marketing is a B2B marketing agency that integrates influencer marketing with content and SEO. They are highly respected for their strategic approach, particularly for B2B brands looking to build authority with industry experts. Their focus is less on consumer products and more on thought leadership.
Pros:
Excellent for B2B influencer marketing.
Integrates PR with broader content strategy.
Cons:
Not the primary choice for B2C or e-commerce brands.
Services are part of a broader marketing retainer.
11. August United
August United focuses on building long-term influencer communities for brands. Instead of one-off campaigns, they work to create a network of advocates. They handle influencer identification, relationship management, and content amplification to foster sustained brand loyalty.
Pros:
Focus on building long-term brand communities.
Strong on relationship management.
Cons:
Model is less suited for short-term campaigns.
Lacks a mass media distribution component.
Beyond Likes: Measuring Real ROI in Influencer PR
Vanity metrics like likes and comments are easy to track but often fail to show the true impact of an influencer campaign. A successful influencer PR strategy drives measurable business outcomes. Instead of focusing only on engagement rates, smart brands track metrics like referral traffic from influencer posts, conversion rates on dedicated landing pages, and customer acquisition costs. According to a study published by Forbes, tracking unique promo codes is one of the most direct ways to attribute sales to specific creators.
Furthermore, integrating press release distribution adds another layer of measurable value. Each placement on a high-authority news site generates a valuable backlink, directly boosting your website's domain authority and search engine rankings. This creates a long-term SEO asset that continues to deliver value long after the social media buzz has faded. By tracking organic traffic growth and keyword ranking improvements, you can see the direct ROI of your PR efforts.
Integrating Influencer Marketing with a Press Release Strategy
An influencer campaign on its own is powerful, but when combined with a strategic press release, its impact multiplies. Think of it this way: the influencer introduces your product to their audience, creating social proof and buzz. A press release then legitimizes that buzz, turning it into a verifiable news event. This one-two punch is incredibly effective for major announcements like product launches or brand partnerships.
For example, when you launch a new product with a group of influencers, a social media press release distributed through PR.plus can announce the collaboration itself. This story, picked up by AP News and other outlets, provides independent validation. Now, potential customers not only see the product on Instagram but also find news articles about it on Google. This synergy builds a level of trust and authority that neither tactic can achieve alone, making your campaign more credible and impactful.
Our AI-powered platform makes it simple. Just provide a few bullet points about your influencer campaign, and we handle the rest from writing to distribution.
Guaranteed Media Placements
Creator Campaign Amplification
Writing & SEO Included
Navigating Creator Collaborations and Brand Partnerships
Successful creator collaborations are built on authenticity and mutual respect, not just transactions. The most effective brand partnerships feel natural to the audience because the influencer genuinely aligns with the brand's values. Before reaching out, do your homework. Understand the creator's content, audience demographics, and engagement patterns. A smaller, micro-influencer with a highly engaged niche audience can often deliver better results than a mega-influencer with millions of passive followers.
It's also crucial to follow disclosure guidelines, such as the FTC's rules on sponsored content, to maintain transparency and trust with the audience. Clearly marking posts with #ad or #sponsored is non-negotiable. Building long-term relationships with a select group of creators can also be more effective than a series of one-off campaigns. These brand ambassadors become genuine advocates, and their recommendations carry more weight over time.
Why Choose PR.plus?
PR.plus uniquely combines influencer outreach with guaranteed media placements. We turn your creator collaborations into credible news stories. This builds authority that attracts customers and more high-quality influencers. Our process is fast, affordable, and transparent.
Our Influencer PR Services
Our services are designed to amplify your influencer campaigns with the power of real news coverage. We help you announce partnerships, launch products, and build a credible brand narrative that extends far beyond social media.
- Press Release Distribution - Influencer Seeding Strategy - Brand Partnership Announcements - Product Launch Amplification - SEO-Optimized Content Creation
