Top PR Agency Miami: Compare 15 Firms for Your Brand
Struggling to get your Miami brand noticed? Choosing the right PR agency is key. We compare the top players to help you decide.
Many businesses look for a PR agency in Miami to build local buzz but often encounter high monthly retainers and uncertain results. PR.plus offers a better way. We provide affordable, flat-rate press release distribution with guaranteed placements on major networks like AP News and over 500 other outlets. Our fast, transparent process delivers measurable results in under 48 hours.
What Do Miami PR Agencies Actually Do?
A PR agency's main job is to build and protect a company's reputation. For businesses in Miami, this means getting their story in front of the right local and national audiences to drive growth and credibility. They achieve this through several core services:
Media Relations: Building connections with journalists to secure positive news coverage.
Brand Messaging: Crafting a clear and compelling story about your business. Learn more about how to write a great press release.
Crisis Management: Protecting your brand's reputation during challenging situations.
Event Promotion: Generating buzz for grand openings, product launches, or conferences.
Digital PR & SEO: Enhancing online visibility and search rankings through high-authority media placements. Discover how our services integrate this.
Ultimately, a strong PR effort makes your brand more visible, trusted, and successful in a competitive market.
How to Choose the Right Miami PR Firm
Selecting a partner to manage your brand's voice is a critical decision. Look beyond the sales pitch and focus on what truly matters for your business. Here are a few things to consider:
✅ Industry Fit: Do they understand your niche, whether it's tech, hospitality, or real estate?
✅ Proven Results: Ask for specific case studies with Miami-based media placements.
🚩 High Retainers: Are you being locked into a long-term contract with no guaranteed outcomes?
🚩 Vague Promises: Avoid agencies that promise "buzz" without defining clear, measurable deliverables.
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PR.plus
Schwartz Media Strategies
BoardroomPR
5WPR
rbb Communications
RockOrange
Kreps PR & Marketing
Max Borges Agency
Anderson Collaborative
Carma
Reputation Management Consultants
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PR+ Advantage
Guaranteed Media Placements
AP News & 500+ Outlets
Fast 48-Hour Turnaround
No Long-Term Contracts
"As Seen On" Badges
Professional Writing Included
Affordable Flat-Rate Pricing
The 15 Best PR Agencies in Miami to Consider
Miami's vibrant market requires a public relations strategy that can cut through the noise. We've compiled a list of top Miami PR firms to help you find the right fit for your brand's goals and budget.
1. PR.plus
PR.plus offers a modern, efficient alternative to traditional PR agencies. We focus on direct, guaranteed media placements through a powerful distribution network. Our AI-powered platform allows us to handle writing, SEO optimization, and distribution with a fast turnaround, making it ideal for businesses that need to announce news without the commitment of a monthly retainer. See our pricing to understand our affordable flat-rate packages. With guaranteed placements on AP News and 500+ other outlets, we ensure your message reaches a massive audience. Check out the full distribution list to see where your news can go.
Pros:
Guaranteed placements on major news networks.
Affordable flat-fee pricing with no retainers.
Extremely fast turnaround (6-48 hours).
Professional writing and SEO are included.
Cons:
Less focus on long-term strategic consulting.
Doesn't manage social media or influencer campaigns.
2. Schwartz Media Strategies
A well-established firm in South Florida, Schwartz Media Strategies focuses on corporate, public affairs, and crisis communications. They are known for their deep local connections and strategic approach, serving clients in real estate, law, and finance. Their model is built on long-term partnerships.
Pros:
Strong local media relationships.
Expertise in high-stakes industries.
Cons:
Requires significant monthly retainers.
Not suited for one-off announcements.
3. BoardroomPR
BoardroomPR is a full-service firm with a strong presence in Miami. They offer a wide range of services including media relations, crisis management, and digital marketing. The agency is known for its work with professional services, real estate, and healthcare clients, leveraging its long-standing industry experience.
Pros:
Integrated marketing and PR services.
Experienced team of senior professionals.
Cons:
Higher cost structure.
Long-term contracts are typical.
4. 5WPR
5WPR is a large, national agency with a dedicated office in Miami. They serve a broad array of clients, from consumer brands to corporate and tech companies. Their size allows them to offer a vast suite of services, but their approach is often better suited for larger corporations with substantial PR budgets.
Pros:
Wide range of industry expertise.
National reach with a local presence.
Cons:
Can be expensive for startups and small businesses.
Less personalized attention compared to boutique firms.
5. rbb Communications
rbb Communications is a nationally recognized integrated communications firm. They champion a "Brand Drivers" approach, focusing on creating emotional connections with audiences. Their services include PR, digital marketing, and creative services, often working with large consumer and healthcare brands.
Pros:
Creative, campaign-driven approach.
Award-winning firm with a strong reputation.
Cons:
Primarily serves large, established brands.
Retainer-based model can be inflexible.
6. RockOrange
RockOrange is a Miami-based agency that excels in creating culturally relevant campaigns, particularly for the U.S. Hispanic market. They combine PR, digital marketing, and creative content to build compelling brand stories for clients in the entertainment, CPG, and tourism sectors.
Pros:
Expertise in multicultural marketing.
Strong creative and content capabilities.
Cons:
Niche focus may not suit all businesses.
Not focused on press release distribution alone.
7. Kreps PR & Marketing
Kreps PR is a leading firm in Miami's luxury real estate and hospitality sectors. They are known for securing high-profile media coverage for multi-million dollar properties and exclusive brands. Their strength lies in their deep industry connections and event management capabilities.
Pros:
Top-tier luxury market expertise.
Excellent relationships with lifestyle and real estate media.
Cons:
Very niche, primarily serving real estate and hospitality.
High-end services come with a premium price tag.
8. Max Borges Agency
This agency specializes exclusively in consumer technology. For over 20 years, they have helped tech brands launch products and gain market traction. Their deep understanding of the tech media landscape makes them a go-to for gadget and hardware companies looking for coverage.
Pros:
Deep expertise in the consumer tech niche.
Proven track record with product launches.
Cons:
Limited scope outside of consumer electronics.
Focus is on media relations, not broad distribution.
9. Anderson Collaborative
Anderson Collaborative is a data-driven marketing agency that includes public relations as part of its integrated services. They appeal to clients who want a quantifiable, ROI-focused approach to their marketing and PR efforts, often blending earned media with paid and owned strategies.
Pros:
Focus on analytics and measurable results.
Offers a full suite of digital marketing services.
Cons:
PR is one part of a larger offering, not their sole focus.
May not have the deep media relationships of a pure PR firm.
10. Carma
Carma is a global media intelligence and PR measurement company with an office in Miami. While they offer PR services, their core strength is in analytics, helping brands track their media coverage and brand perception. They are best for companies that need deep insights into their PR performance.
Pros:
World-class media monitoring and analytics.
Global reach and perspective.
Cons:
Services are geared more toward measurement than execution.
Complex for businesses that just need media placements.
11. Reputation Management Consultants
This firm, led by Chairman John P. David, focuses on online reputation management (ORM) and crisis communications. They help individuals and brands repair and protect their digital image, making them a specialized service for sensitive situations rather than proactive brand building.
Pros:
Expertise in crisis and reputation repair.
Highly specialized and discreet services.
Cons:
Not a fit for general PR or product announcements.
Reactive rather than proactive focus.
12. Alchemy
Alchemy is a boutique communications agency known for its work with lifestyle, hospitality, and culinary brands in Miami. They are skilled at creating buzz around restaurant openings, hotel launches, and cultural events, leveraging their strong connections with local influencers and media.
Pros:
Strong in the food, beverage, and hospitality sectors.
Excellent local influencer network.
Cons:
Niche focus may not be suitable for corporate or B2B clients.
Boutique size means limited capacity.
13. KMR Communications
Founded by Katherine Rothman, KMR Communications is a boutique PR firm specializing in beauty, health, and wellness. They have a long history of launching beauty brands and promoting medical experts, securing placements in top national and local media outlets.
Pros:
Deep specialization in the beauty and wellness industries.
Strong national media contacts in their niche.
Cons:
Very specific industry focus.
Not ideal for tech, finance, or corporate PR.
14. Thorn Creative
Thorn Creative is a design and marketing agency that offers PR as part of its brand development services. They focus on creating a cohesive brand identity and narrative, with PR supporting the larger marketing strategy. They are a good fit for startups needing foundational brand work.
Pros:
Holistic approach to branding.
Strong design and creative services.
Cons:
PR is not their primary service.
Less emphasis on mass media distribution.
15. Top Agency
Top Agency is a global network of senior-level marketers and PR professionals. Their model provides access to experienced talent for specific projects. They cover a wide range of industries but work on a project or retainer basis that is typically geared towards well-funded companies.
Pros:
Access to a network of senior experts.
Full-service digital and PR capabilities.
Cons:
Pricing can be high due to their senior talent model.
Less of a cohesive, in-house team feel.
Why Your Business Needs a PR Strategy in Miami's Competitive Market
Miami is more than just a tourist destination; it's a bustling hub for international trade, finance, technology, and real estate. The city's economic output continues to surge, attracting a constant flow of new businesses and investment. According to the Miami-Dade Beacon Council, the county is a leading center for international business and a hotbed for startup activity. In such a dynamic environment, simply having a great product or service isn't enough. You need to be visible.
A targeted public relations strategy helps your business cut through the clutter. It allows you to build credibility, control your narrative, and connect with potential customers and partners. Whether you're launching a tech startup in Wynwood, opening a new restaurant in South Beach, or expanding your real estate portfolio in Brickell, a proactive approach to PR ensures your story is heard by the people who matter most.
Beyond Traditional PR: Integrating Digital and SEO
In today's digital world, the line between public relations and search engine optimization (SEO) has blurred. A successful PR campaign doesn't just result in a few nice article clippings. It creates a powerful digital footprint. When your brand is mentioned on high-authority news websites, it sends strong signals to search engines like Google, validating your credibility.
Each press release distributed through PR.plus secures backlinks from reputable domains, which is a cornerstone of effective SEO. This process helps improve your website's domain authority, making it easier to rank for competitive keywords related to your industry in Miami. As noted by SEO experts at Moz, this blend of PR and SEO is essential for building a sustainable online presence. It ensures that the visibility you gain from a press release continues to deliver value long after the initial buzz fades.
Launch your PR campaign in a few simple steps. Our AI-powered platform makes it easy to get your news distributed quickly and efficiently.
Guaranteed Media Placements
AP News & 500+ Outlets
Fast 48-Hour Turnaround
Measuring the ROI of Your Miami PR Campaign
One of the biggest challenges with traditional PR has always been measuring its return on investment (ROI). How do you tie a magazine feature to an increase in sales? While some benefits remain intangible, a digital-first approach allows for much clearer measurement. With a PR.plus campaign, you can track several key metrics to gauge success:
Referral Traffic: Monitor Google Analytics to see how many visitors come to your website from links in the published articles.
Search Engine Ranking Improvements: Track your position for target keywords before and after the campaign. Improved rankings for terms like "miami tech companies" or "best restaurants in Miami" are a direct result of enhanced authority.
"As Seen On" Social Proof: Adding logos from outlets like AP News, NBC, and FOX to your website can significantly increase conversion rates. This instant credibility acts as a powerful trust signal for potential customers.
Direct Leads and Inquiries: Often, potential partners, investors, or high-value customers will reach out directly after seeing your announcement on a credible news source.
By focusing on these tangible outcomes, you can clearly see how strategic press release distribution contributes directly to your business goals.
The PR.plus Advantage
We skip the high monthly retainers and vague promises. PR.plus offers a straightforward, pay-per-placement model. Get your Miami brand featured in major news outlets quickly. Our process is fast, transparent, and built to deliver measurable results.
Our Miami PR Services
Our services are designed to get your announcement maximum visibility and impact. We handle the entire process from end to end, so you can focus on your business.
Press Release Writing, SEO Optimization, Targeted Media Distribution, Placement Reporting, "As Seen On" Media Assets
