Compare Technology PR Agency Services | PR.plus
Is your tech company struggling for media attention? Choosing the right technology PR agency is key to cutting through the noise and reaching your audience.
Many tech companies find that traditional PR agencies are too slow and expensive for their needs. As a leading technology PR agency, PR.plus offers a different approach. We provide affordable, flat-rate packages with guaranteed placements on over 500 outlets, including AP News. Our fast turnaround ensures your news gets out quickly, delivering the visibility and SEO benefits your brand needs to grow.
What Does a Technology PR Agency Do?
A technology PR agency helps tech companies manage their public image and communicate their value to the market. They secure media coverage, build relationships with journalists, and create narratives that support business goals.
Media Relations: Building relationships with tech journalists to secure coverage.
Product Launches: Creating buzz for new products or feature releases.
Thought Leadership: Positioning executives as industry experts through articles and interviews.
Funding Announcements: Managing the news around fundraising rounds to attract investors and talent.
Brand Messaging: Crafting clear, compelling stories that resonate with customers. You can learn more by reading our guide on how to write a press release.
Ultimately, a good tech PR firm ensures your innovations are seen and understood by the people who matter most.
How to Choose the Right Tech PR Firm
Selecting a partner to manage your brand's reputation is a critical decision. Here’s what to look for:
✅ Industry Focus: Do they have proven experience with B2B tech, SaaS, or your specific niche?
✅ Service Model: Do you need a flexible, pay-as-you-go service for announcements or a long-term strategic partner?
✅ Measurable Results: How do they define and report on success? Look for transparency in placements and SEO impact.
✅ Budget Alignment: Does their pricing (retainer vs. flat-rate) fit your budget and goals?
Pro Tip: For startups, a service that offers guaranteed placements can provide foundational credibility and SEO value quickly, while larger firms might benefit from a strategic retainer.
Feature | PR.plus | Walker Sands | Firecracker PR | Uproar PR |
|---|---|---|---|---|
Pricing Model | Flat-Rate Packages | Monthly Retainer | Monthly Retainer | Monthly Retainer |
Guaranteed Placements | ✅ Yes (500+ outlets) | ❌ No (Earned Media) | ❌ No (Earned Media) | ❌ No (Earned Media) |
Writing Included | ✅ Yes | ✅ Yes | ✅ Yes | ✅ Yes |
Turnaround Time | 24-48 Hours | Weeks to Months | 30+ Days | Weeks to Months |
Best For | Startups & SaaS Announcements | Integrated B2B Marketing | Consistent Media Mentions | Broad Brand Campaigns |
SEO & Backlinks | High-Authority Network | Varies by Placement | Varies by Placement | Varies by Placement |
PR.plus
Walker Sands
Firecracker PR
Uproar PR
PAN Communications
Highwire PR
SourceCode Communications
5W Public Relations
Clarity PR
The Bulleit Group
Hotwire
4.8
4.5
4.3
4.4
4.4
4.5
4.2
4.1
4.3
4.2
4
4.1
PR+ Advantage
Guaranteed AP News Coverage
Launch PR in 48 Hours
SEO-Ready Press Releases
Global Media Outreach
Builds Instant Authority
For SaaS & Tech Startups
Affordable Flat-Rate Pricing
Comparing Top Technology PR Agencies
Finding the right partner to handle your tech company's narrative is crucial. Below, we compare some of the leading technology PR agencies to help you make an informed decision.
1. PR.plus
PR.plus offers a modern, distribution-focused model perfect for tech startups and SaaS companies needing speed and impact without the commitment of a traditional retainer. Our service is designed to secure guaranteed placements on high-authority networks like AP News and Bloomberg Terminal. We handle everything from writing and SEO optimization to distribution, delivering a comprehensive report with "As Seen On" badges. See our pricing and distribution list for more details.
Pros:
Guaranteed placements on 500+ outlets.
Fast 48-hour turnaround.
Affordable, flat-rate pricing.
Writing and SEO included.
Cons:
Less focus on long-term strategic consulting.
Primarily distribution-focused.
2. Walker Sands
Walker Sands is a full-service B2B marketing agency that integrates PR with digital marketing, creative services, and demand generation. They are known for their work with enterprise-level tech companies and focus on creating comprehensive, long-term strategies. Their approach is ideal for established brands looking for an integrated marketing partner.
Pros:
Integrated marketing and PR services.
Strong reputation in B2B tech.
Data-driven approach.
Cons:
Higher cost, typically retainer-based.
Less suitable for one-off announcements.
3. Firecracker PR
Firecracker PR is known for its "Ignites" process, which aims to secure media coverage within 30 days. They work with a variety of tech companies and focus on generating consistent media mentions to build brand momentum. They often work on a monthly retainer basis to deliver a steady stream of results.
Pros:
Promises quick initial results.
Experienced with startups.
Focus on consistent media presence.
Cons:
Retainer model can be costly.
Placements are earned, not guaranteed.
4. Uproar PR
Uproar PR is a full-service PR and digital marketing agency that works with a wide range of technology clients. They blend media relations with social media and content marketing to create integrated campaigns. Their team is known for its proactive pitching and strong media relationships, making them a good fit for brands seeking broad exposure.
Pros:
Integrated PR and digital services.
Strong media relationships.
Works with diverse tech sectors.
Cons:
Can be expensive for early-stage startups.
Focus is on broader campaigns, not just distribution.
5. PAN Communications
PAN Communications is an integrated marketing and PR agency that caters to B2B tech and healthcare brands. They focus on storytelling and data-driven campaigns to connect with target audiences. Their services are designed for mid-to-large-sized companies looking for a strategic partner to guide their growth and market position.
Pros:
Strong focus on B2B technology.
Integrated marketing approach.
Data-driven campaign strategies.
Cons:
Higher price point.
Long-term commitment usually required.
6. Highwire PR
Highwire PR specializes in technology, healthcare, and financial services. They are known for delivering high-impact results that align with their clients' business objectives. The agency focuses on building comprehensive narratives that resonate with key stakeholders, from customers to investors, and is a strong choice for well-funded startups and public companies.
Pros:
Deep expertise in core tech sectors.
Strategic, results-oriented approach.
Strong media and analyst relations.
Cons:
Premium pricing.
Best suited for established companies.
7. SourceCode Communications
SourceCode Communications is a New York-based tech PR firm that focuses on storytelling and building brand narratives. They work with startups and established tech companies to shape conversations around their brands. They are known for their creative campaigns and focus on building emotional connections with audiences.
Pros:
Expertise in brand storytelling.
Creative campaign development.
Strong network in the tech media landscape.
Cons:
Boutique agency, may have limited capacity.
Retainer-based model.
8. 5W Public Relations
5WPR is a large, full-service PR agency with a dedicated technology practice. They offer a wide array of services, from media relations to digital marketing and crisis communications. They work with a diverse range of tech clients, from consumer apps to enterprise software, and are known for their aggressive, results-driven approach.
Pros:
Broad range of PR services.
Experience with diverse tech clients.
Large agency with extensive resources.
Cons:
Agency model may feel less personal.
Can be more expensive than specialized firms.
9. Clarity PR
Clarity is a global PR and communications agency with a strong focus on the technology sector. They work with fast-growing companies and established brands to build their reputations and drive business impact. They combine a data-led approach with creative storytelling to deliver campaigns that resonate on an international scale.
Pros:
Global reach with offices worldwide.
Works with high-growth tech companies.
Data-informed strategies.
Cons:
Better for companies with international needs.
Retainer model.
10. The Bulleit Group
The Bulleit Group is a tech-focused communications agency that works with innovative startups and venture capital firms. They are known for their deep understanding of the tech ecosystem and their ability to craft compelling narratives for disruptive companies. They excel at launching startups and building categories.
Pros:
Specializes in startups and VCs.
Deep tech industry expertise.
Strong storytelling capabilities.
Cons:
Niche focus may not fit all tech companies.
Boutique size.
11. Hotwire
Hotwire is a global technology communications consultancy that helps brands ignite their possibilities. They offer a wide range of services, including PR, content marketing, and digital services. Their "Borderless" approach ensures that campaigns are seamlessly executed across different regions, making them a good fit for global tech companies.
Pros:
Global agency with strong tech focus.
Offers a full suite of communication services.
Experienced with large, multinational brands.
Cons:
Complex pricing and structure.
May be too large for early-stage startups.
12. Bateman Agency
Bateman Agency is a content-led PR firm that specializes in technology. They focus on creating "foundational narratives" that help companies own their market category. Their approach combines media relations, content creation, and executive positioning to build thought leadership and brand authority for their clients.
Pros:
Content-first PR approach.
Focus on building foundational narratives.
Strong executive positioning programs.
Cons:
Strategic focus requires longer commitment.
Higher cost structure.
13. Bospar
Bospar is a virtual PR and marketing agency specializing in B2B technology. Known for its "politely pushy" approach, the agency is results-driven and has won numerous awards for its campaigns. They work with a range of tech companies, from startups to public corporations, to generate high-impact media coverage.
Pros:
Award-winning, results-driven campaigns.
Virtual model can offer more flexibility.
Experienced team of senior PR pros.
Cons:
Aggressive approach may not suit all brands.
Retainer based.
14. ARPR
ARPR calls itself a "tech PR agency that makes headlines and drives leads." They are known for integrating PR with demand generation tactics to deliver measurable business results. Their "Panic-Proof PR" model is designed to help clients navigate the competitive tech landscape and achieve their goals.
Pros:
Focus on lead generation and business impact.
Integrated PR and marketing services.
Works with a variety of tech sectors.
Cons:
Metrics-heavy approach can be complex.
Higher investment required.
Why Traditional PR Fails for Tech Startups
The traditional PR model, built on expensive monthly retainers and slow-burn relationship building, often falls short for modern technology companies. Startups and SaaS businesses operate in a fast-paced environment where speed and agility are paramount. A product update, partnership, or funding announcement is only newsworthy for a short period. Waiting weeks for a PR firm to craft a pitch and get approvals means missing the window of opportunity. Furthermore, the high costs of retainers, often thousands of dollars per month, are prohibitive for early-stage companies that need to allocate resources efficiently. According to a report from CB Insights, running out of cash is a top reason startups fail, making budget-friendly solutions critical. PR.plus addresses this by offering a flat-rate, high-speed service that delivers guaranteed media placements, providing the visibility and SEO benefits startups need without the financial burden or delay of a traditional agency.
Measuring the ROI of Your B2B Tech PR Campaign
For B2B tech companies, the return on investment (ROI) of a PR campaign extends beyond just media mentions. While brand awareness is important, the true value lies in tangible business outcomes. One of the most significant benefits is the impact on search engine optimization (SEO). A single press release distributed through a network like PR.plus can generate hundreds of high-authority backlinks from news websites. These backlinks are a powerful ranking signal for Google, helping your company's website rank higher for critical keywords. This increased visibility drives organic traffic, which often has a higher conversion rate than paid channels. Other key metrics to track include referral traffic from the news articles, increases in branded search queries, and new partnership or sales inquiries that mention your recent announcement. By focusing on these concrete metrics, B2B tech firms can see a clear and positive ROI from their public relations efforts.
Our process is simple and transparent. We handle the heavy lifting so you can focus on your business. Just give us the key details, and we take it from there.
Guaranteed AP News Coverage
Launch PR in 48 Hours
SEO-Ready Press Releases
Integrating PR with Your SaaS Go-to-Market Strategy
For a SaaS company, public relations should not be an afterthought; it should be an integral part of the go-to-market (GTM) strategy. Every stage of the customer journey can be supported by strategic PR. During a product launch, a well-timed press release can drive initial user sign-ups and attract early adopters. When announcing a new funding round, PR builds credibility with potential enterprise clients and attracts top talent. For market expansion, press releases can announce your entry into a new region, establishing a local presence. Thought leadership articles, distributed as press releases, can position your CEO as an expert, building trust and generating inbound leads. A startup public relations strategy that aligns with marketing and sales ensures that every announcement supports broader business objectives, turning news into a reliable engine for growth.
Why Choose PR.plus?
PR.plus is designed for the fast-paced tech industry. We skip the retainers and slow timelines of traditional firms. Get guaranteed placements on major news networks. Our all-in-one service includes writing and SEO, delivering measurable results in days, not months.
Our Tech PR Services
We provide a full suite of services to support your tech company's growth. From product launches to funding rounds, our team crafts and distributes compelling announcements that build credibility and drive results.
- Product Launch Announcements - Funding & Milestone PR - B2B SaaS PR Services - Partnership Announcements - Thought Leadership Distribution
