Compare Travel PR Agency Services | PR.plus
Struggling to get your hotel or travel brand noticed? A top tourism public relations firm can make the difference. Here’s how to choose.
Finding the right travel PR agency can feel overwhelming. Traditional firms are often slow and require expensive long-term retainers. Many businesses need a faster, more affordable way to get their news featured. PR.plus offers a powerful alternative. With our tourism public relations services, you get guaranteed placements on AP News and 500+ outlets with a 48-hour turnaround, all for a simple flat fee.
What Does a Travel PR Agency Do?
A travel PR agency promotes hotels, destinations, and tourism brands to the public and media. Their main goal is to build a positive brand image that drives interest and bookings. They typically handle five key areas:
Media Relations: Securing coverage in travel magazines, newspapers, and online publications.
Influencer Marketing: Partnering with travel influencers to create authentic content.
Crisis Management: Protecting the brand's reputation during negative events.
Content Creation: Developing compelling stories, photos, and videos.
Event Planning: Organizing press trips and launch events to generate buzz.
These activities help brands reach their target audience and stand out in a competitive market. You can see our affordable packages and the extensive network of outlets we reach.
How to Choose the Right Hospitality PR Firm
Finding the right partner requires looking beyond the sales pitch. Here are the key factors to consider:
✅ Budget: Can you afford a $5k+ monthly retainer, or does a flat-fee service for specific announcements make more sense?
✅ Specialization: Does the agency have proven experience with your type of business (e.g., boutique hotels, eco-tourism, DMOs)?
✅ Case Studies: Ask for examples of successful campaigns for clients similar to you.
✅ Media Connections: Who do they know? Their relationships with travel journalists and editors are critical.
Pro Tip: Ask about their reporting process. Vague metrics like "impressions" are a red flag. You want to see clear placement reports with live links.
Feature | PR.plus | FINN Partners | MMGY Global | J Public Relations |
|---|---|---|---|---|
Pricing Model | Flat Fee (from $147) | Monthly Retainer ($10k+) | Monthly Retainer ($12k+) | Monthly Retainer ($8k+) |
Service Type | Press Release Distribution | Full-Service PR & Strategy | Integrated Marketing | Full-Service PR |
Guaranteed Placements | Yes (AP News, 500+ outlets) | No (Earned Media) | No (Earned Media) | No (Earned Media) |
Turnaround Time | 6-48 Hours | Weeks / Months | Weeks / Months | Weeks / Months |
Best For | Quick Announcements & SEO Wins | Long-Term Brand Building | Large-Scale Integrated Campaigns | Luxury & Lifestyle Brands |
PR.plus
FINN Partners Travel
MMGY Global
J Public Relations
CIIC PR
Lou Hammond Group
Quinn PR
Wagstaff
The Brandman Agency
Laura Davidson Public Relations (LDPR)
Zapwater Communications
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PR+ Advantage
Guaranteed Media Placements
Fast 48-Hour Turnaround
Affordable Flat-Fee Pricing
Reach Travel Journalists
Professional PR Writing Included
Boost Your Hotel's SEO
"As Seen On" Credibility
The 14 Top Travel PR Agencies to Consider
Choosing the right partner to generate buzz for your brand is critical. We've compiled a list of some of the most recognized names in tourism and hospitality public relations to help you compare your options.
1. PR.plus
PR.plus is the ideal solution for travel and hospitality brands that need to announce news quickly and affordably. Instead of costly monthly retainers, we offer a powerful press release distribution service that guarantees placements on AP News, Bloomberg, and 500+ other outlets. We handle the writing, SEO, and distribution, delivering results in under 48 hours. It's the perfect tool for hotel openings, new partnerships, and seasonal promotions. Check our pricing and distribution list to see how we compare.
Pros: Guaranteed placements, flat-fee pricing, fast 48-hour turnaround, includes professional writing and SEO.
Cons: Not a full-service agency for long-term retainer-based strategy.
2. FINN Partners Travel
FINN Partners has a massive global travel practice, representing destinations, airlines, and major hotel chains. They are known for their integrated approach that combines media relations, digital marketing, and crisis communications. They are a top choice for large organizations needing a comprehensive, long-term strategy.
Pros: Global network, extensive experience, full-service offerings.
Cons: Very high cost (retainer-based), not suitable for single announcements.
3. MMGY Global
MMGY Global is one of the largest integrated marketing firms specializing in the travel, tourism, and hospitality industries. They offer a wide range of services beyond PR, including research, branding, and advertising. Their deep industry insights make them a strategic partner for destination marketing organizations (DMOs) and large resort properties.
Pros: Deep industry research, integrated marketing services, strong reputation.
Cons: Expensive monthly retainers, slow to execute on tactical announcements.
4. J Public Relations
JPR is a well-known agency with a strong focus on luxury travel, hospitality, and lifestyle brands. With offices across the US and in London, they have deep connections with high-end media outlets and influencers. They are experts at building brand prestige and are a great fit for premium hotels and resorts.
Pros: Luxury market expertise, strong media and influencer connections.
Cons: Niche focus may not suit all brands, premium pricing.
5. CIIC PR
CIIC PR is a public relations and marketing agency with a strong focus on the travel and tourism sectors in the U.S., Mexico, and the Caribbean. They are known for their bicultural expertise and ability to execute impactful campaigns across different markets. They are a great choice for brands targeting Latin American and U.S. travelers.
Pros: Bicultural expertise, strong focus on specific regions.
Cons: Primarily retainer-based, may not be a fit for brands outside their geographic focus.
6. Lou Hammond Group
With decades of experience, Lou Hammond Group is a veteran in the PR industry, specializing in travel, hospitality, and real estate. They have a reputation for classic media relations and have long-standing relationships with top-tier journalists. Their approach is traditional and relationship-driven, appealing to established luxury brands.
Pros: Long-standing reputation, excellent media relationships.
Cons: Less focused on modern digital PR tactics, high cost.
7. Quinn PR
Quinn is a lifestyle PR agency with a prominent travel and hospitality practice. They are known for their creative campaigns that often blend media relations with digital and social media strategies. They represent a mix of destinations, hotels, and real estate clients, delivering vibrant and engaging brand stories.
Pros: Creative campaign ideas, strong digital integration.
Cons: Retainer model can be prohibitive for smaller projects.
8. Wagstaff
Wagstaff focuses on the intersection of hospitality, restaurants, and travel. They are deeply embedded in the culinary world, making them a top choice for hotels with a strong food and beverage program or destinations known for their cuisine. They offer a blend of PR, social media, and marketing services.
Pros: Strong culinary and restaurant focus, well-connected in the F&B industry.
Cons: Niche focus may not be right for all travel brands.
9. The Brandman Agency
The Brandman Agency is a boutique firm that specializes in luxury travel and lifestyle PR. They are known for their high-touch, personalized service and have an impressive client list of five-star hotels and resorts around the world. They excel at positioning brands in the premium market segment.
Pros: Expertise in the luxury sector, personalized client service.
Cons: High-cost retainer, not designed for quick announcements.
10. Laura Davidson Public Relations (LDPR)
LDPR is a New York-based agency that has been a leader in travel and lifestyle PR for over 25 years. They are known for their strong media connections and strategic approach to brand building. They have a track record of success with a wide range of clients, from destinations to tour operators.
Pros: Experienced team, solid media relationships.
Cons: Traditional PR model, may be slower than distribution services.
11. Zapwater Communications
Zapwater is an award-winning integrated communications agency with a strong travel and tourism practice. They blend PR, social media, and influencer marketing to create multifaceted campaigns. Their creative and energetic approach helps brands stand out in a crowded marketplace.
Pros: Integrated approach, award-winning creative campaigns.
Cons: Retainer-based, may be over-servicing for a simple announcement.
12. The Decker/Royal Agency
The Decker/Royal Agency is a boutique PR firm specializing in travel and tourism. They are known for their senior-level attention to clients and a results-driven approach. They have strong relationships with travel editors and freelance writers, making them effective at securing high-quality media placements.
Pros: Senior-level expertise, strong journalist relationships.
Cons: Smaller firm, may have limited bandwidth compared to global agencies.
13. Magrino
Magrino is a full-service PR and communications agency with a strong practice in travel, wine and spirits, and consumer goods. They are known for launching and building iconic brands through strategic media relations and events. Their work often targets an affluent consumer audience.
Pros: Expertise with luxury and iconic brands, full-service capabilities.
Cons: High cost, not suitable for tactical PR needs.
14. Parasol
Parasol is a marketing and communications agency that focuses on "the art of travel." They specialize in representing boutique hotels, luxury resorts, and unique travel experiences. Their approach is highly curated, focusing on storytelling and building authentic connections with media and consumers.
Pros: Focus on unique and luxury travel, strong storytelling skills.
Cons: Niche focus, retainer-based model.
Why Your Hotel Needs a PR Strategy
In the travel industry, reputation is everything. A single feature in a respected travel publication can lead to a surge in direct bookings and significantly enhance your brand's prestige. According to a study from the Cornell School of Hotel Administration, online reputation is a major driver of financial performance for hotels. A strong public relations strategy is not just about getting your name out there; it is about building trust and credibility. Press releases play a vital role in this by creating a steady stream of positive news, from announcing a new sustainability program to highlighting a seasonal dining menu. This consistent presence in the media keeps your property top-of-mind for both travelers and journalists looking for their next story.
The Rise of Digital PR in Tourism
The game has changed. While traditional print features are still valuable, the power has shifted to digital. A modern tourism public relations strategy must be deeply integrated with SEO. When a potential guest searches for "best hotels in [your city]," you want to be at the top of the results. High-authority backlinks from news websites are a primary factor in how Google ranks your site. Every press release distributed through a service like PR.plus generates valuable backlinks from outlets like AP News, Yahoo, and MarketWatch. This directly boosts your domain authority, making it easier for travelers to find and book with you directly. Furthermore, the "As Seen On" badges from these placements provide powerful social proof on your website, increasing conversion rates.
Just give us your news in bullet points. Our expert team handles the writing, editing, and distribution. You get a live placement report within 48 hours.
Guaranteed Media Placements
Fast 48-Hour Turnaround
Affordable Flat-Fee Pricing
Measuring the ROI of Your Travel PR Efforts
How do you know if your PR is working? For too long, agencies have relied on vague metrics like "ad value equivalency" or "total impressions." These numbers often look impressive but don't tell the whole story. A modern travel PR agency should provide tangible results. At PR.plus, we provide a transparent report with live links to every single placement. This allows you to measure real ROI through metrics that matter: referral traffic from news sites, improvements in keyword rankings, and an increase in direct booking inquiries. By focusing on concrete outcomes, you can confidently invest in PR that contributes directly to your bottom line.
The PR.plus Advantage
Traditional travel PR agencies require expensive long-term contracts. PR.plus delivers guaranteed media placements on major news outlets in under 48 hours for a small flat fee. We provide the speed and credibility your hospitality brand needs to stand out without the high retainer costs. It's public relations built for immediate impact.
Travel PR Services
We provide a complete, end-to-end solution for travel and hospitality brands. From writing a newsworthy story about your latest offering to distributing it across a major network of news outlets, we handle the entire process to secure the media coverage you need.
- Press Release Writing - Hospitality Brand Announcements - Targeted Tourism Distribution - Hotel & Resort Marketing Support - SEO Backlink Generation
